Jones Snowboards Joins 1% For The Planet

TRANSWORLD BUSINESS PRESS RELEASE – Truckee, CA (January 20, 2014) –Jones Snowboards is proud to be a new member of 1% for the Planet, starting with the 2014/15 production cycle. Joining the world’s largest environmental business alliance is a natural extension of the company’s dedication to environmental stewardship. Jones Snowboards’ Founder Jeremy Jones also started Protect Our Winters (POW), whose mission is to engage and mobilize the winter sports community to lead and fight climate change.

“At Jones Snowboards, time in the mountains and wild spaces is not just our job; it’s our life,” said Jones. “We realize that a large amount of energy and resources go into what we do, which is why we’re proud to join 1% for the Planet. It’s a testament to our dedication to helping nurture positive environmental change and preserving the mountains that we love so much for future generations.” 

Members of 1% for the Planet support sustainably-oriented non-profits of their choosing—all of which are heavily vetted for credibility and impact. Since its inception in 2001, members of the cooperative have invested more than $100 million in organizations that help support and preserve natural resources, make agriculture and energy production more sustainable, eliminate toxins from the environment, remove harsh plastics from oceans and waterways, and more.

”Signing on to 1% for the Planet shows that Jones Snowboards has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We couldn’t be more excited to welcome Jones Snowboards to our global network.”

Jones Snowboards is also demonstrating its commitment to responsible supply chain and business practices by joining Brands For Goods and Green Room Voice in 2014/15. Both are Euro eco manufacturing collectives that advocate transparency and accountability on behalf of boardsports manufacturers.

To learn more about Jones Snowboards’ pledge to environmental stewardship, visit www.JonesSnowboards.com.

To learn more about 1% for the Planet, including participating businesses and recipient non-profits, visitwww.onepercentfortheplant.org.

About Jones Snowboards

Jones Snowboards, founded by legendary big mountain rider Jeremy Jones, has crafted the ultimate quiver of performance freeride boards and backcountry packs that reflect not only his passion for the sport, but also his demand for performance, durability and sustainability. Jones boards are made in Austria, using the highest quality and most sustainable materials possible, including recycled ABS sidewalls and FSC wood cores. Jones is a proud supporter of Protect Our Winters, 1% for the Planet, Brands For Goods and Green Room Voice.

About 1% for the Planet

1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. More than 1200 member companies in 48 countries give back to this big blue planet through over 3300 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $100 million back to blue. To learn more go to:http://www.onepercentfortheplanet.org.

POW Updates ‘Hot Planet/Cool Athletes’ In Collaboration With The North Face

Following a strong showing of its members last month in Washington, D.C. to petition the dangers of climate change to a multi-billion dollar snow industry, Protect Our Winters has re-launched a newly crafted Hot Planet/Cool Athletes program in collaboration with The North Face, to be presented to more than 20,000 students nationwide by POW’s roster of professional riders.

For more on POW’s mission, check out our POW archive page and read our recent interview with the organization’s new VP of Development and Operations Matt McClain.

PRESS RELEASE – PACIFIC PALISADES, CA – November 5, 2013, While the new International Panel on Climate Change (IPCC) report confirmed recently that climate change is indisputable, it’s something that the winter sports community has been seeing first-hand for years. Protect Our Winters re-launched their “Hot Planet/Cool Athletes” program this week to take that first hand perspective into the classroom to explain climate change from an engaging new perspective and to inspire and empower students to become involved.

Presented by The North Face, and in association with Clif Bar, Mountain Equipment Co-Op and Teton Gravity Research, the Hot Planet /Cool Athletes program has been presented to more than 20,000 students at 41 schools nationwide since 2011. The new format for 2013 continues to educate students about climate change, combining engaging action sports footage and understandable climate science with first hand athlete’s perspectives and a call to action that truly breaks through to students and gives them the tools to be part of the solution.

Pro athletes such as Gretchen Bleiler, Jeremy Jones, Sage Cattabriga-Alosa, Ingrid Backstrom, Lucas Debari, Danny Davis and Angel Collinson are featured in the 25-minute video, with many others scheduled for in-person school appearances.

“Young people have the most to gain and the most to lose, by taking care of this earth and solving climate change right now,” The North Face Skier and POW advocate Sage Cattabriga-Alosa said. “They should be empowered to take care of their environment and see that they can actually influence adults, their parents, and the people around them.”

The program kicked off this school semester and will continue throughout the school year in places such as Vancouver BC, Seattle, Santa Barbara, Burlington, Boise, Salt Lake City, Denver and many others. To book a school assembly, please contact POW at: info@protectourwinters.org

An Urgent Call to Action: #ourtimeisnow

To take this educational platform to the next level, POW is launching the #ourtimeisnow campaign, an urgent call to action that invites students to become “POW Student Climate Leaders”, empowering them to take meaningful action. By connecting with them in a relevant way, via their social media, POW will invite all students to use the hashtag #ourtimeisnow across their social media channels. POW can then track its use and provide meaningful climate actions directly back to each student. As students become more involved in the campaign by using the hashtag on Twitter and Instagram, they will have opportunities to win great prizes from brands like The North Face and Clif Bar and the chance to spend time with professional athletes discussing climate change or joining POW representatives on Capitol Hill.

“We’ve got to create a social movement starting with young kids who will be the most affected, and we feel that this component of the program is a critical step in making a difference. By using social media as a backbone for it, we’re connecting with students on their terms and starting that movement with meaningful results,” said POW’s Executive Director, Chris Steinkamp

The new program also provides benefits to the students and their schools. The Shane McConkey Foundation is inviting student teams that host a Hot Planet / Cool Athletes assembly this fall to compete against each other by submitting cutting carbon ideas for their schools, for a chance to win $10,000 in total prize money to be awarded on Earth Day, 2014. 

Protect Our Winters (POW) is the environmental center point of the winter sports community, united together towards a common goal of reducing climate change’s effects on our sport and mountain economies. Founded in 2007, POW re-invests contributions in educational initiatives, advocacy and supporting community-based initiatives. For more information, visit http://www.protectourwinters.org.

Patagonia Restructures under “Patagonia Works” To Launch Internal Fund and Invest in Environmentally Sound Start-Ups

Patagonia has long been committed to upholding and promoting environmentally sound business practices. In order to move forward in alignment with these goals the company has decided to reorganize itself under a new holding company, “Patagonia Works”. This new structuring will allow the company to launch an internal fund, “$20 Million and Change”, which will give the brand opportunities to invest in start-up companies that lie beyond their current realm of outdoor clothing.

Press Release:

PATAGONIA LAUNCHES “$20 MILLION and CHANGE” AND PATAGONIA WORKS – A HOLDING COMPANY FOR THE ENVIRONMENT

Letter from Patagonia Works founder, Yvon Chouinard, announces the launch of an internal fund to help responsiblestart-up companies; reorganizes Patagonia into a new kind of holding company.

VENTURA, California (May 6, 2013)

 I don’t like to think of myself as a businessman. I’ve made no secret that I hold a fairly skeptical view of the business world. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to be — by global standards — a medium-size business. And that bestows on our family a serious responsibility. The last line of Patagonia’s mission statement is “… use business to inspire and implement solutions to the environmental crisis.” We’ve always taken that seriously.

Three examples: Every year for 30 years, Patagonia has donated one percent of its sales to grassroots environmental organizations. We helped initiate the Sustainable Apparel Coalition, an organization of companies that produces more than a third of the clothing and footwear on the planet. In a very short time, the Coalition has launched an index of social and environmental performance that designers (and eventually consumers) can use to make better decisions when developing products or choosing materials. And last year we became one of California’s first B Corps (benefit corporations), which means that the values that helped make our company successful are now etched into our legal charter.

Now is the time for Patagonia to take the next logical step: to reach out beyond the framework of the apparel and outdoor industries. Today, my family and I are happy to launch $20 Million and Change, an internal fund to help like-minded, responsible start-up companies bring about positive benefit to the environment.

With the launch of this fund, we have reorganized Patagonia and our other businesses within a new holding company called Patagonia Works. While most holding companies are about diversification, Patagonia Works is dedicated to a single cause: using business to help solve the environmental crisis. Rose Marcario, who has been COO and CFO of Patagonia’s apparel company, will now take on a new role as President and CEO of Patagonia Works. Rose has been instrumental in tripling profits for our company. We now want to apply her business acumen and keen sense of social and environmental responsibility to new companies in five critical areas: clothing, yes, but also food, water, energy and waste. Rose has been responsible for the launch of Patagonia Provisions, which will soon expand beyond our Wild Salmon Jerky (wild-caught in natal waters by First Nations tribes) to other foods that, like our jerky, are more thoughtfully sourced. The food business is, as much as the apparel or energy industries, environmentally broken. It takes more from the planet than it gives back. We aim to find ways to get what we want to eat by working with nature rather than against it.  

Casey Sheahan will continue to serve as President and CEO of Patagonia, Inc., the clothing company at the heart of Patagonia Works.

Others might see Patagonia Works and $20 Million and Change as revolutionary business ventures; we think both are just next logical steps to doing business more responsibly. Economic growth for the past two centuries has been tied to an ever-spiraling carbon bonfire. Business – and human – success in the next 100 years will have to come from working with nature rather than using it up. That is a necessity, not a luxury as it’s seen now in most business quarters. We invite and encourage all companies to start to work with us in that direction.

To apply for funding or seek information regarding the $20 Million and Change program, please email:info@patagoniaworks.com or call (805) 667-2300.

[via transworld business]

Lazer Sport X Protect Our Winters collab for climate awareness and a new line of helmets

Lazer Sport and Protect Our Winters have teamed up to launch a new line of snowsports helmets. The new partnership will focus on creating programs that engage the wintersports community in the fight against climate change, pledging 1% of all revenues to environmental groups like POW.

“When we committed to 1% for the Planet, there was no other non-profit we considered supporting. What Jeremy Jones, and POW have done is incredible. It is grassroots, yet powerful and authentic to who we want to be, and who we want to partner with,” commented Lazer snow CEO Peter Steenwegen.

Read on for more details on this collaboration:

Even though Lazer snow helmets are not yet available to consumers, Lazer is starting its support for POW from day one of the new products, and in conjunction with the launch of the entire snow helmet collection at the Snowsports Industries of America SnowShow in Denver. “Even though we are a new brand in the snowsport business, we feel it is important to take a leadership role within the industry, and this is one of our actions” states Hans Dyhrman, Director of Marketing for Lazer Snow.  According to POW Executive Director, Chris Steinkamp, “we’re really excited that Lazer Sport has decided to support POW this year and we’re looking forward to work  with them as they build their global snow brand, developing a partnership that uses our collective reach to build awareness and take action against climate change.”  Over the next year, both companies will be coordinating to further the POW message, while also creating meaningful steps to lower our carbon footprints.

transworld business

Treadsmith Board Co - hand-crafted, hand-painted, environmentally supportive, and customized snowboards

Treadsmith Board Co is a US-based independent company making hand-forged snowboards with timeless design appeal for riders of any age, gender, race, religion or nationality. Their boards are not mass-produced but rather they are built one at a time only after being ordered. Treadsmith snowboards are hand-crafted, hand-painted, environmentally supportive, customized to spec for our riders, and built to last for years.

They try to use materials from sustainable local sources and their boards are made using hand tools so less energy is consumed.  Their wood veneer and wood cores come from suppliers who are FSC certified. All of the waste within the construction of the boards is recycled and the bases are finished by hand with a final coat of Magic Potion (Eco Friendly Wax). They also support One Percent for the Planet. 

Check out their boards at www.treadsmith.com!

Volcom Give Back Series Supports: TACA

By Derek Sabori

In 2011, our Give Back Series has been going strong. If you’re a follower of the New Future Blog, then you’re aware of our V.Co-logical Series, where we donate 1% of those sales to environmentally focused non-profits across the globe through our 1% for the Planet membership. The Give Back Series is a little different…it’s people-focused.

Whenever you buy Give Back Series Product, you’re helping us support non-profit organizations that we have partnered up with each season. These are organizations that are doing amazing things in the community and while you may or may not be benefiting from the work they are doing, I can assure you, they are doing very positive, and life changing work.

For Spring 2011, we are proud to support Talk About Curing Autism (TACA), a national non-profit organization that provides support and resources to over 20,000 families across the United States.

Now mind you, this is our 2^nd time teaming up with TACA for our Give Back Series – in fact, they were one of our first, significant programs that proved to be very successful. Being new to the job and all, I felt like I needed to dig a little deeper. So a little over a month ago, I went into the TACA offices to meet with the founder Lisa Ackerman and the new CEO Janine Ingram. I wanted to learn more about an organization that I had heard so much about, and I wanted to get some insight and material for the New Future blog…Here’s what I learned:

TACA is in its 11^th year now, and their staff is up to 14 full timers with an army of about 300 volunteers (many dedicating 20+ hours a week!). Research is showing that approximately 1 in 91 kids are affected by autism and TACA’s mission – in a nutshell – is to provide real help now. Officially, Talk About Curing Autism (TACA) is a national non-profit 501(c)(3) organization dedicated to educating, empowering and supporting families affected by autism. For families who have just received the autism diagnosis, TACA aims to speed up the cycle time from the autism diagnosis to effective treatments. TACA helps to strengthen the autism community by connecting families and the professionals who can help them, allowing them to share stories and information to help improve the quality of life for people with autism. You can visit their website atwww.tacanow.org.

When you hear the stories of the families that have been affected by this devastating neurological and biological disorder and the stories of how TACA has helped, you can’t help but be moved to support them.

Lisa and Janine are two women completely committed and passionate about helping families. It’s so inspiring to hear their stories and to see the fire in their eyes as they speak about the work they are doing. I left that meeting fully energized.

Now it’s your turn…check out the tees we’re offering in support of TACA and if you’re digging them, head to your local retailer or go to volcom.com to support an organization that is truly making a difference in this world.

Check back often because April is Autism Awareness month and there are events that we’ll be telling you about soon…In the meanwhile, take a moment to meet Lisa and Janine here - http://vimeo.com/20903650.

1% For The Planet 2010 Donations Up 40%

1% for the Planet, an organization created by Patagonia CEO Yvon Chouinard, increased its environmental donations by 40% in 2010, and has added at least one company per day to its network over the past three years.  The organization consists of companies throughout 43 countries that give at least 1% of their revenue to environmental causes:

The organization in a statement noted that the recession has meant sharp cutbacks in American philanthropy, with donations to the nation’s largest nonprofit groups dropping 11% and giving by the largest corporations down 7.5% last year, according to The Chronicle of Philanthropy. But one group of donors is bucking the trend: the 1,380 companies who are members of 1% for the Planet.

“I never thought we’d have more than 1,000 members,” says Yvon Chouinard, CEO of Patagonia, who created 1% with his fishing buddy, Craig Mathews of Blue Ribbon Flies in West Yellowstone, Montana. “Now it’s clear to me that we’ve started a revolution that’s only just begun.”

In less than a decade, 1% for the Planet has emerged as one of the leading channels of funding for environmental work in the world. Since 1%’s launch in 2002, its members have given more than $70 million to nonprofit groups of the members’ choice focused in sustainability, from large international organizations to local community groups. More than 2300 non-profit organizations have been qualified by 1% for the Planet to receive funding from 1% member companies.

1% member companies are cutting new ground in the business community. Only 4% of the philanthropy in the United States comes from the business community, and that giving is highly dependent on economic conditions. Yet 1% member companies commit to give 1% of their revenues every year, a high bar for any business to reach.

“There’s a big difference between giving a percentage of your profits and giving a percentage of total revenue,” says Chouinard. “One is a charitable gesture; the other shows that environmental values are at the heart of a company’s business plan.”

So why do companies make the 1% commitment? Terry Kellogg, CEO of 1% for the Planet, explains. “Companies see many benefits from environmental giving. They’re using 1% to clearly differentiate themselves from competitors. They’re forging strategic partnerships with recipients. And they’re aligning themselves with the values of their customers.”

“Nowadays consumers want to know that companies they are supporting with their dollars are making a positive impact on the world,” says Jennifer Orgolini, Director of Sustainability at New Belgium Brewing. “When our customers see that we are a member of 1% for the Planet, they quickly understand we care about the communities where we sell our beer.”

For New Belgium, community includes every state in the Colorado River basin, from its origin not far from the brewery in Fort Collins, Colorado, to its terminus near the Mexican border. In 2010, New Belgium created the Save the Colorado River Campaign. In its first year, the campaign fund handed out $150,000 in grants to environmental organizations working in the basin, from the Grand Canyon Institute, which is working to protect wildlife habitat, to the San Diego Coastkeeper, which is advocating for reuse of treated wastewater.

“For us as a business, one of the best things about joining 1% is that they pushed us to take a wide-lens view of the many ways we can support environmental work,” says Orgolini. “In addition to donating $1 for every barrel of beer we sell, we also provide free beer for organizations’ fundraisers and other events. 1% has helped us see all the different ways we can make a difference.”

Center for Whole Communities, a land-based leadership development organization based in Fayston, VT, has received significant funding from 1% member companies. Ginny McGinn, Co-Director of the Center for Whole Communities, says, “Foundation resources for the critically important work of building the capacity of environmental nonprofit leaders across the country have been significantly impacted by the downturn in the economy. The folks at 1% inspired visionary corporate giving that allowed us (Center for Whole Communities) to increase access to our programs for 2011. 1% for the Planet’s model is a game changer for the nonprofits working to improve the health of the planet - and the health of our communities.”


Story By Transworld Business

Volcom’s V.CO-Logical Series Supports POW, 1% for the Planet, and Others

If you’re not familiar with our V.Co-logical Series…it’s time to get familiar with it. Here’s why:

Volcom’s V.Co-Logical Series represents Volcom’s environmentally conscious movement towards sustainability. Their goal is for materials and processes used here to eventually find their way into the rest of our collection, making V.Co-logical a sort of “testing ground” for a better future.  Additionally 1% of every dollar you spend in this category goes to select environmental protection organizations by way of their 1% for the Planet Membership.

1% for the Planet is a growing global movement of companies that donate 1% of sales to a network of environmental organizations worldwide. We are proud to be a member by way of our V.Co-logical Series, and since 2006 our Volcom V.Co-logical Series has contributed 1% of sales to local and international non-profit environmentally focused organizations. Learn more about them at www.onepercentfortheplanet.org

We are pleased to announce the recipients of our 1% for the Planet dollars for the 2009 year (better late, than never, right!).  We handpicked the organizations that we feel truly help protect the environment and the sports we choose to pursue.  Please go to their websites to see more about what they do and what you can do to get involved in their efforts.

V.Co-logical thinking is not only in this product range, but in our company vision as well. Please stay tuned here for updates on the progress we are making and post a comment for any environmentally focused non-profits you’d like us to consider for partnership in 2010-2011.

-Alaska Wilderness League www.alaskawild.org

Alaska’s wild lands — including the Arctic National Wildlife Refuge (ANWR) — are under attack. This extraordinary treasure trove of lands, set aside decades ago to be protected now and in the future for the benefit of the American people, is in severe danger of being destroyed forever by short-sighted politicians and the extractive industries. They want only the resources these pristine areas can provide, regardless of the resulting devastation to the habitat, wildlife, and cultures.

-Save the Waves Coalition www.savethewaves.org

Save the Waves is an environmental coalition dedicated to preserving the world’s surf spots and their surrounding environments. Our goal is to preserve and protect surfing locations around the planet and to educate the public about their value. Save the Waves works in partnership with local communities, foreign and national governments, as well as other conservation groups to prevent coastal development from entering the surf zone.

-The Ecology Center www.theecologycenter.org

The Ecology Center is a nonprofit organization that aims to serve as Orange County’s premier eco-educational learning center and is driven to inspire and educate people across Southern California communities in the areas of environmental sustainability and stewardship. By providing hands-on activities, quarterly exhibits, on-site demonstrations and informational seminars promoting practical and ecologically sound solutions for the household and community.

The Ecology Center is located at South Coast Farms in the suburb of San Juan Capistrano and seeks to create a healthy and thriving environment where clean air, water and power are economically, ecologically and elegantly enjoyed. And with its rich cultural heritage and agricultural tradition, it’s no wonder that The Ecology Center has upheld its credibility as the ultimate local, one-stop resource committed to proactively solving some of today’s most pressing environmental problems.

-Protect our Winters (POW) www.protectourwinters.org

Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing our collective efforts towards a common goal.

Climate change is a serious issue for all of us who are passionate about our winter sports and in some cases, it’s how we make our living. If we harness our collective energy and put forth a focused effort, we can have a direct influence on reversing the damage that’s been done and ensure that winters are here for generations behind us.

-Orange County Coastkeeper www.coastkeeper.org

The Mission of Orange County Coastkeeper is to protect and preserve Orange County’s marine habitats and watersheds through education, advocacy, restoration, and enforcement.

-North Shore Community Land Trust www.northshoreland.org

The mission of the North Shore Community Land Trust (NSCLT) is to protect, steward, and enhance the natural landscapes, cultural heritage, and rural character of ahupua‘a from Kahuku Point to Ka‘ena.

-Miocean www.miocean.org

The mission of the Miocean is to clean up our local shoreline using a business approach and applying expertise, passion and resources for measurable improvements.

-Newport Bay Naturalist and Friends www.newportbay.org

Our mission is to preserve and restore the ecosystems of Upper Newport Bay and to educate the public about the ecological value of the Bay and its watershed and help ensure compatible public use.

-Stratford Ecological Center www.stratfordecologicalcenter.org

The Stratford Ecological Center is a non-profit educational farm and nature preserve dedicated to the education of children and adults in understanding the relationships between living things and their environment, thereby fostering an appreciation of the land and all life that depends on it.  In its own small way, Stratford is acting locally and thinking globally.  Its unique location allows for opportunities to share this special world of discovery with children and adults of all ages.

-Action Sports Environmental Coalition (ASEC) www.asecaction.org

ASEC is about progressive eco-education and empowering people to adopt a sustainable lifestyle in a way that embraces their existing lifestyle and enhances it. We think sustainability is fun and sexy; simply put, we throw a better party! ASEC works to inspire the action sports industry and its participants to value and take action toward social and environmental responsibility. That goal is achieved through many different programs, each providing an exciting environment in which to learn.

-Algalita Marine Research Foundation www.algalita.org

The Algalita Marine Research Foundation is dedicated to the protection of the marine environment and its watersheds through research, education, and restoration.

In keeping with our mission statement, the Algalita Marine Research Foundation (AMRF) is engaged solely in (1) Protection of the marine environment and its watersheds, through investigative research on the impact of plastic marine pollution; and (2) Providing authoritative, educational findings to the public, private and scientific communities.

-Bolsa Chica Land Trust www.bolsachicalandtrust.org

The Bolsa Chica Land Trust was formed in 1992 by a small group of Californians who believed that one of the last standing wetlands ecosystems in Southern California was worth preserving for future generations. The Land Trust now includes more than 5000 members from throughout California and twenty other states.

The mission of the Bolsa Chica Land Trust is to acquire, restore and preserve the entire 1700 acres of the mesa, lowlands and wetlands of the Bolsa Chica, and to educate the public about this natural treasure.

International Contributions:

-Amane (Brazil) www.amane.org.br


THE AMANE, Association for Protection of the Northeast Atlantic Forest, is a non-governmental organization, for the environment, without financial profit. The organization operates in the interest of the conservation of biodiversity in the Northeast Atlantic and the development of socio-environmental benefits and was established in 2005 by means of the Pact Murici, agreement made by eight non-governmental organizations to protect the region of Murici.

-Surfrider Foundation Europe (France) www.surfrider.eu


Surfrider Foundation Europe is a non profit organization, dedicated to defending, saving, improving and managing in a sustainable manner the ocean, coastline, waves and the people who enjoy them.

From its creation, efforts have been concentrated on coastal issues, but today our scope of interest and involvement is spreading to related areas of lakes and rivers.

-Sumatran Orangutan Society (Indonesia) www.orangutans-sos.org


The Sumatran Orangutan Society is dedicated to the conservation of Sumatran orangutans and their forest home. Our international branches raise awareness of the threats facing wild orangutans, and raise funds to support grassroots conservation projects in Sumatra. Together with a team of committed Indonesian conservationists, we work with local communities living alongside orangutan habitat. We plant trees to restore damaged ecosystems and provide training to help the local people work towards a more sustainable future for their forests.

-Reef Check Australia (Australia) www.reefcheckaustralia.org/

Reef Check Australia is a not-for-profit environmental organisation that engages the Australian community in coral reef conservation at a unique level. We are part of a global network of volunteers who regularly monitor and report on reef health, bringing Citizen Science to environmental issues.

We aim to protect and help to rehabilitate Australia’s valuable coral reefs through a successful recipe of: 1) community education, to raise awareness of the key issues, and 2) scientific research, to collect data that contributes to solutions.

-Surfbreak Protection Society  (Australia) www.surfbreak.org.nz/

Surfbreak Protection Society is a Society dedicated to the conservation of the “treasures” of the New Zealand Surfing Community – our surfbreaks – through the preservation of their natural characteristics, water quality, marine eco systems and low impact access for all. We strive to be Aotearoa’s Kaitiaki “Guardians – Trustees” of our surfbreaks and the natural environments that compliment them.

-WetlandCare Australia (Australia) www.wetlandcare.com.au/
WetlandCare

Australia (WCA) is a national not-for-profit, non-government science-based organisation, with a mission to support the community in the protection and repair of Australia’s wetlands. We do this through action-based partnerships with governments, landholders, natural resource managers, researchers and the community. Our focus is on onground community engagement in project delivery and the provision of technical expertise, education and local advice on best practice wetlands protection, biodiversity conservation, and management and rehabilitation.

Our mission: Supporting the community to protect and restore Australian wetlands since 1991

Click here to view the current Volcom V.Co-Logical product or ask for it at your local shop and you will be helping to contribute to these and other environmental groups in the future.

Story from the Volcom New Future Blog - http://newfuture.volcom.com/?p=226