Wednesday, September 29, 2010

Volcom’s V.CO-Logical Series Supports POW, 1% for the Planet, and Others

If you’re not familiar with our V.Co-logical Series…it’s time to get familiar with it. Here’s why:

Volcom’s V.Co-Logical Series represents Volcom’s environmentally conscious movement towards sustainability. Their goal is for materials and processes used here to eventually find their way into the rest of our collection, making V.Co-logical a sort of “testing ground” for a better future.  Additionally 1% of every dollar you spend in this category goes to select environmental protection organizations by way of their 1% for the Planet Membership.

1% for the Planet is a growing global movement of companies that donate 1% of sales to a network of environmental organizations worldwide. We are proud to be a member by way of our V.Co-logical Series, and since 2006 our Volcom V.Co-logical Series has contributed 1% of sales to local and international non-profit environmentally focused organizations. Learn more about them at

We are pleased to announce the recipients of our 1% for the Planet dollars for the 2009 year (better late, than never, right!).  We handpicked the organizations that we feel truly help protect the environment and the sports we choose to pursue.  Please go to their websites to see more about what they do and what you can do to get involved in their efforts.

V.Co-logical thinking is not only in this product range, but in our company vision as well. Please stay tuned here for updates on the progress we are making and post a comment for any environmentally focused non-profits you’d like us to consider for partnership in 2010-2011.

-Alaska Wilderness League

Alaska’s wild lands — including the Arctic National Wildlife Refuge (ANWR) — are under attack. This extraordinary treasure trove of lands, set aside decades ago to be protected now and in the future for the benefit of the American people, is in severe danger of being destroyed forever by short-sighted politicians and the extractive industries. They want only the resources these pristine areas can provide, regardless of the resulting devastation to the habitat, wildlife, and cultures.

-Save the Waves Coalition

Save the Waves is an environmental coalition dedicated to preserving the world’s surf spots and their surrounding environments. Our goal is to preserve and protect surfing locations around the planet and to educate the public about their value. Save the Waves works in partnership with local communities, foreign and national governments, as well as other conservation groups to prevent coastal development from entering the surf zone.

-The Ecology Center

The Ecology Center is a nonprofit organization that aims to serve as Orange County’s premier eco-educational learning center and is driven to inspire and educate people across Southern California communities in the areas of environmental sustainability and stewardship. By providing hands-on activities, quarterly exhibits, on-site demonstrations and informational seminars promoting practical and ecologically sound solutions for the household and community.

The Ecology Center is located at South Coast Farms in the suburb of San Juan Capistrano and seeks to create a healthy and thriving environment where clean air, water and power are economically, ecologically and elegantly enjoyed. And with its rich cultural heritage and agricultural tradition, it’s no wonder that The Ecology Center has upheld its credibility as the ultimate local, one-stop resource committed to proactively solving some of today’s most pressing environmental problems.

-Protect our Winters (POW)

Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing our collective efforts towards a common goal.

Climate change is a serious issue for all of us who are passionate about our winter sports and in some cases, it’s how we make our living. If we harness our collective energy and put forth a focused effort, we can have a direct influence on reversing the damage that’s been done and ensure that winters are here for generations behind us.

-Orange County Coastkeeper

The Mission of Orange County Coastkeeper is to protect and preserve Orange County’s marine habitats and watersheds through education, advocacy, restoration, and enforcement.

-North Shore Community Land Trust

The mission of the North Shore Community Land Trust (NSCLT) is to protect, steward, and enhance the natural landscapes, cultural heritage, and rural character of ahupua‘a from Kahuku Point to Ka‘ena.

The mission of the Miocean is to clean up our local shoreline using a business approach and applying expertise, passion and resources for measurable improvements.

-Newport Bay Naturalist and Friends

Our mission is to preserve and restore the ecosystems of Upper Newport Bay and to educate the public about the ecological value of the Bay and its watershed and help ensure compatible public use.

-Stratford Ecological Center

The Stratford Ecological Center is a non-profit educational farm and nature preserve dedicated to the education of children and adults in understanding the relationships between living things and their environment, thereby fostering an appreciation of the land and all life that depends on it.  In its own small way, Stratford is acting locally and thinking globally.  Its unique location allows for opportunities to share this special world of discovery with children and adults of all ages.

-Action Sports Environmental Coalition (ASEC)

ASEC is about progressive eco-education and empowering people to adopt a sustainable lifestyle in a way that embraces their existing lifestyle and enhances it. We think sustainability is fun and sexy; simply put, we throw a better party! ASEC works to inspire the action sports industry and its participants to value and take action toward social and environmental responsibility. That goal is achieved through many different programs, each providing an exciting environment in which to learn.

-Algalita Marine Research Foundation

The Algalita Marine Research Foundation is dedicated to the protection of the marine environment and its watersheds through research, education, and restoration.

In keeping with our mission statement, the Algalita Marine Research Foundation (AMRF) is engaged solely in (1) Protection of the marine environment and its watersheds, through investigative research on the impact of plastic marine pollution; and (2) Providing authoritative, educational findings to the public, private and scientific communities.

-Bolsa Chica Land Trust

The Bolsa Chica Land Trust was formed in 1992 by a small group of Californians who believed that one of the last standing wetlands ecosystems in Southern California was worth preserving for future generations. The Land Trust now includes more than 5000 members from throughout California and twenty other states.

The mission of the Bolsa Chica Land Trust is to acquire, restore and preserve the entire 1700 acres of the mesa, lowlands and wetlands of the Bolsa Chica, and to educate the public about this natural treasure.

International Contributions:

-Amane (Brazil)

THE AMANE, Association for Protection of the Northeast Atlantic Forest, is a non-governmental organization, for the environment, without financial profit. The organization operates in the interest of the conservation of biodiversity in the Northeast Atlantic and the development of socio-environmental benefits and was established in 2005 by means of the Pact Murici, agreement made by eight non-governmental organizations to protect the region of Murici.

-Surfrider Foundation Europe (France)

Surfrider Foundation Europe is a non profit organization, dedicated to defending, saving, improving and managing in a sustainable manner the ocean, coastline, waves and the people who enjoy them.

From its creation, efforts have been concentrated on coastal issues, but today our scope of interest and involvement is spreading to related areas of lakes and rivers.

-Sumatran Orangutan Society (Indonesia)

The Sumatran Orangutan Society is dedicated to the conservation of Sumatran orangutans and their forest home. Our international branches raise awareness of the threats facing wild orangutans, and raise funds to support grassroots conservation projects in Sumatra. Together with a team of committed Indonesian conservationists, we work with local communities living alongside orangutan habitat. We plant trees to restore damaged ecosystems and provide training to help the local people work towards a more sustainable future for their forests.

-Reef Check Australia (Australia)

Reef Check Australia is a not-for-profit environmental organisation that engages the Australian community in coral reef conservation at a unique level. We are part of a global network of volunteers who regularly monitor and report on reef health, bringing Citizen Science to environmental issues.

We aim to protect and help to rehabilitate Australia’s valuable coral reefs through a successful recipe of: 1) community education, to raise awareness of the key issues, and 2) scientific research, to collect data that contributes to solutions.

-Surfbreak Protection Society  (Australia)

Surfbreak Protection Society is a Society dedicated to the conservation of the “treasures” of the New Zealand Surfing Community – our surfbreaks – through the preservation of their natural characteristics, water quality, marine eco systems and low impact access for all. We strive to be Aotearoa’s Kaitiaki “Guardians – Trustees” of our surfbreaks and the natural environments that compliment them.

-WetlandCare Australia (Australia)

Australia (WCA) is a national not-for-profit, non-government science-based organisation, with a mission to support the community in the protection and repair of Australia’s wetlands. We do this through action-based partnerships with governments, landholders, natural resource managers, researchers and the community. Our focus is on onground community engagement in project delivery and the provision of technical expertise, education and local advice on best practice wetlands protection, biodiversity conservation, and management and rehabilitation.

Our mission: Supporting the community to protect and restore Australian wetlands since 1991

Click here to view the current Volcom V.Co-Logical product or ask for it at your local shop and you will be helping to contribute to these and other environmental groups in the future.

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