Showing posts with label news. Show all posts
Showing posts with label news. Show all posts

Thursday, January 30, 2014

Sochi 2014: An Impartial Look at its Sustainability Record

Contributed by Zeke Iddon

The Olympic Winter Games is nearly upon us, and the press machine has already been in full-force during the run up… but sadly, not in an altogether positive way.

The furore caused by the denigration of gay athletes and visitors by Sochi’s mayor (and the wider administration) is, as many have been quick to rightly criticize, counter to the spirit of diversity that any Olympic event should be all about. And really, it would be all to easy to point out that the anti-gay propaganda defies the very origins of the Games given that it began with buck-naked, muscular Grecians getting oiled up and wrestling with each other.

But since the silliness has now been busted wide open, hopefully this will mark a turning point for Russia. Either way, there’s currently not much more to say on the issue that hasn’t already been said, so let’s get on to another important topic that hasn’t received quite as many column inches: sustainability at the Sochi Games.


Going Green in a Land of White


Long before Sochi totally forgot what the word ‘budget’ meant (having overrun the original $12Bn budget to become the most expensive Olympics ever at $51Bn), the organizing committee made some heady claims about becoming the first ever carbon-neutral Games event. Sochi was not the first to pledge this aim; Vancouver (with its 2010 Winter Games) and London (at the 2012 Summer Olympics) also shot for total carbon-neutrality, but ultimately ended up falling short.

So is Sochi on track to achieve this goal?



It’s a tough call to make at this stage, but the prognosis is looking precarious. Numerous impressive green initiatives were announced shortly after the bid was awarded, and for the most part, these have been delivered upon; five saplings have been planted for every one tree felled, fishing populations have been replenished, eco-friendly sewage treatment and energy plants have been constructed, and further measures have been put in place to offset the carbon footprint caused by mass travel to the games.

The various initiatives have been instrumental in both improving economic prosperity to the region as well as offsetting the 160,000 tons of carbon dioxide expected to come as an indirect result of the games. In addition, the official Olympic partner for the games – Dow Chemical – is pledging direct construction offset measures as part of its “Sustainable Future” program. These are predominantly in the form of implementing low-carbon technology to help improve green industry and architecture across Russia.

Naturally, Dow Chemical has its own operating footprint to offset, which it plans to do by siphoning off methane gas from landfills (in Georgia) to power nearby plants. While generating power from disposed waste is not a new scheme – for instance, the Poly2Petro process can turn the kind of plastics discarded after an Olympic event into readily usable fuel – the scheme is one which is expected to offset the lion’s share of Sochi’s carbon footprint.



Of the initiatives, Sochi Organizing Committee president Dmitry Chernyschenko has stated: “One of our main inspirations is to take a significant step forward to help increase environmental awareness and inspire others to do the same in Russia.”

At surface level, this all sounds like good news but many commenters have expressed a lot of justifiable doubts as to whether it’ll all pay off in the end.

One Step Forward, Two Steps Back?

Numerous scientists and climate change experts were dismayed at Sochi’s bid to conduct mass construction efforts near the Caucasus Biosphere Reserve (a protected UNESCO heritage site), but plans went ahead regardless with seemingly disastrous results.

While it’s all well and good to use efficient landfill schemes to successfully offset the carbon dioxide generated from millions of people congregating in one place, this achievement is marred when an entirely new landfill is created in a protected water zone.

And that is exactly what is happening here: according to reports trickling down from the Associated Press, Russia’s government-controlled train monopoly has been dumping waste from its construction efforts en masse into the Mzymta River Valley.



Around 5,000 acres of forest have already been lost, which is already enough to irreparably alter the ecosystem of the national park. Russia’s blanket response to any protests raised is that ‘dumping has ceased’, despite no evidence to back this up.


It’s Not What You Know…


This raises the question as to whether there is more going on behind the scenes that we’re not aware of. More worrying still is that we may never know the full story, given that speculation about authorities silencing activism efforts are running rife.

It seems we’ll have to wait and see whether or not everything will balance out. In this regard, the eco-standing of the Sochi Winter Games is comparable to the mixed-messages it is putting out on the whole gay issue: everything is going ahead as planned, and everybody here is happy and on the same page…

… just pay no attention to the man behind the iron curtain.

Monday, September 23, 2013

POWDR CORP RECEIVES EPA GREEN POWER LEADERSHIP AWARD

Park City, Utah (September 23, 2013) -- Powdr announced today that it has received a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA).  The award recognizes EPA Green Power Partners who distinguish themselves through purchases of green power from a utility green-pricing program, a competitive green marketer, or a renewable energy certificate (REC) supplier. Powdr is buying renewable energy certificates (RECs) from Renewable Choice Energy.

“As one of the leading mountain resort owner and operators in North America, energy is a key resource in the operation of our business,” said Brent Giles, chief sustainability officer for Powdr. “The development and support of renewable energy is extremely important for us to preserve and enhance the mountain lifestyle for generations to come. We are honored to be recognized by the EPA for our efforts to offset 100 percent of our company-wide electricity use with the purchase of green power. Powdr is passionate about the mountains in which we live, work and play.”

Green power is electricity that is generated from environmentally preferable renewable resources, such as wind, solar, geothermal, biogas, eligible biomass, and low-impact hydro. Using green power accelerates the development of new renewable energy capacity nationwide and helps to reduce greenhouse gas emissions from the power sector.

“EPA is pleased to recognize Powdr with a Green Power Purchasing award for its exceptional commitment to buying green power and reducing carbon pollution associated with its electricity use,” said EPA Administrator Gina McCarthy. "In doing so, Powdr has demonstrated leadership in innovation, sustainability, and taking action on climate change.”

According to the EPA, Powdr's current green power purchase of 80 million kWh is equivalent to avoiding the carbon dioxide (CO2) emissions of nearly 12,000 passenger vehicles per year, or is the equivalent amount of electricity needed to power nearly more than 8,000 average American homes annually.

About Powdr
Powdr is a leading mountain resort and actions sports camp owner and operator in North America. Headquartered in Park City, Utah, Powdr currently owns and operates nine mountain resorts including Park City Mountain Resort and Gorgoza Park in Park City, Utah; Killington Resort and Pico Mountain in Killington, Vermont; Mt. Bachelor in Bend, Oregon; Boreal Resort and Soda Springs Resort in Donner Summit, California; Copper Mountain Resort in Summit County, Colorado; and Las Vegas Ski & Snowboard Resort near Las Vegas, Nevada. Powdr also owns and operates Woodward Camps, with four locations in the United States including Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward at Copper in Summit County, Colorado. For additional information, please visit http://www.powdr.com.

About EPA’s Green Power Partnership
The Green Power Partnership is a voluntary program that encourages organizations to buy green power as a way to reduce the environmental impacts associated with purchased electricity use. The Partnership currently has more than 1,500 Partner organizations collectively purchasing billions of kilowatt-hours of green power annually. Partners include a wide variety of leading organizations such as Fortune 500® companies, small and medium sized businesses, local, state, and federal governments, and colleges and universities. For additional information, please visit http://www.epa.gov/greenpower.


About the Green Power Leadership Awards
The U.S. Environmental Protection Agency (EPA) co-sponsors the annual Green Power Leadership Awards in conjunction with the Center for Resource Solutions. EPA recognizes winners in the following awards categories: Green Power Partner of the Year; Sustained Excellence in Green Power; On-site Generation; Green Power Purchasing; Green Power Community of the Year; and Green Power Supplier of the Year. EPA’s Green Power Purchaser awards recognize the exceptional achievement among EPA Green Power Partners who distinguish themselves through green power procurement, market leadership, overall green power strategy, and overall impact on the green power market. EPA’s Green Power Supplier awards recognize green power suppliers for outstanding efforts, initiatives and programs that significantly advance the development of green power sources serving the voluntary market. The Awards are held in conjunction with the Renewable Energy Markets Conference. For additional information please visit http://www.epa.gov/greenpower/awards/.

Wednesday, July 10, 2013

Protect Our Winters Announces Matt McClain as Vice President of Development and Operations

(Pacific Palisades, Calif.) - July 9, 2013 - Protect Our Winters (POW) announces today that Matt McClain has been named Vice President of Development and Operations.
A 25 year veteran of the action and outdoor sports industry, McClain spent the last 11 years as the Director of Marketing and Communications for the Surfrider Foundation, where he played an instrumental role in developing several of the organization’s biggest efforts, including the Save Trestles campaign and International Surfing Day. 
“'Honored' is an understatement when we think about Matt joining POW,” says POW Founder, Jeremy Jones. “Matt is so well-respected in action sports and has a track record of making an impact, so we’re so really excited to have him part of our full-time staff now.”
McClain also spent nearly a decade leading sales and marketing efforts for Mammoth Mountain Ski Area in California, and Telluride Ski Resort in Colorado.  McClain had previously served as Chairman of the Board of Protect Our Winters.
Protect Our Winters continued to make an impact in 2013, including the release of its Climate Impacts on the Winter Tourism Economy in the United States, Founder Jeremy Jones receiving a White House’s Champion of Change Award in March, and delivering a letter signed by 75 snow sports athletes to the White House calling for climate action.
“Climate change is unquestionably the issue of our time,” says McClain. “I’m looking forward to working with our supporters, athletes and our snow sports industry partners to ensure that our voices are helping to shape climate related policy and action, to ensure our winters are protected, now and for future generations.”
Matt will work closely with POW Executive Director, Chris Steinkamp.
About Protect Our Winters
Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization on a mission to engage and mobilize the winter sports community to lead the fight against climate change. Our focus is on educational initiatives, activism and support for community based projects.  To find out more about Protect Our Winters, please visit us at www.protectourwinters.org

Monday, July 8, 2013

Nike Launches New App to Help Designers Make Eco-Friendlier Choices

Nike has launched a new tool to help apparel designers make informed decisions about the sustainability of the materials they choose. Dubbed "Making," the free app scores 22 frequently used textiles based on data from Nike's open-source Materials Sustainability Index. Each material is further ranked according to its specific environmental impact on water, chemistry, energy, and waste, as well as its use of recycled or organic content.

TOOL FOR CHANGE

The global apparel industry is expected to produce more than 400 billion square meters of fabric annually—enough to blanket the state of California—by 2015, according to industry numbers. Even today, dye houses use up to 200 tons of water for every ton of fabric they process.

The global apparel industry is expected to produce more than 400 billion square meters of fabric annually by 2015.

“Imagine if we could change these figures—the sustainable difference it would make,” says Hannah Jones, vice president of sustainable business and innovation at Nike, in a statement. “Today, more than ever, we believe that systems innovation, transparency and sharing of tools and indexes will propel business and society towards a more sustainable future.”
The sportswear giant worked with the London College of Fashion to solicit additional feedback during Making’s development. Nike also invited students from the school’s Centre for Sustainable Fashion to use the app to create a capsule collection of athletic uniforms for the 2016 Olympic games in Brazil.
“It was incredibly insightful to use the data in Making while creating our designs,” says Alasdair Leighton-Crawford, a student at London College of Fashion. “The app helped us identify materials that have lower environmental impacts, without compromising the design process. Making shows that sustainability is not a limit, but an inspiring new way to look at product creation.”

+ Making on iTunes

Wednesday, June 26, 2013

WINTER SPORTS COMMUNITY OPTIMISTIC AFTER OBAMA’S CLIMATE STATEMENT

The winter sports community is relieved to hear that President Obama is addressing the relationship that climate change is playing in the economic survival of mountain communities. The President’s climate plan, which was announced on June 25, included cutting carbon pollution from power plants, which are one of the largest sources of unregulated carbon pollution affecting climate change. Check out the full press release below.
Press Release:
PACIFIC PALISADES, CA (June 25, 2013) – Today, President Obama followed through on his pledge to act on the threat of climate change and took an important step forward to end industrial carbon pollution.
The President’s climate plan is full of common sense solutions but his decision to take action to cut carbon pollution from power plants is particularly important since power plants are the largest source of unregulated carbon pollution and key to protecting Americans from the impacts of climate change.
The President specifically mentioned the threat of climate change to our changing snowpack and the economic impact that it has on our tourist-dependent mountain communities. “Mountain communities worry about what smaller snow packs will mean for tourism, and then families at the bottom of the mountains wonder what it’ll mean for their drinking water,” said the President.
“Hearing the President mention the changing snowpack and the climate change’s threat to the economic survival of our mountain communities validated what we’ve been working towards since 2007,” said Chris Steinkamp, Executive Director of Protect Our Winters.
Winter sports industry leaders have also expressed their support for today’s climate plan.  “We are thankful that the White House has taken key steps to address climate change. Forward progress in this area is necessary to ensure that the snow sports industry can thrive and we can enjoy the outdoors for many generations to come.  Thanks Obama for helping to save snow!,” said Jake Burton Carpenter and Donna Carpenter, Owners, Burton Snowboards.
Climate change is already directly affecting the snow sports industry that generates $66 billion annually for the US economy and supports 965,000 jobs nationwide. 
“On behalf of the winter sports community, we thoroughly support and thank President Obama for making climate change a priority, for recognizing it’s threat to us and specifically, for taking this historic action to cut carbon pollution from power plants,” said Steinkamp.

Tuesday, June 18, 2013

HISTORY 101: FATHERS OF SNOWBOARDING

By 
In honor of last weekend’s Father’s Day festivities, TransWorld SNOWboarding took a look back at those rad dads that collectively helped found the  sport and create the industry that today is snowboarding.
Here’s a compilation of the top seven who made the list. As a side note, TWSNOW also would like to mention a few key names in snowboarding’s history:
“Now we know that these are not the only ‘Fathers of Snowboarding’ but there’s only seven days in a week. Some of the other ‘Fathers’ that we would like to recognize are Sherman Poppin, Bob Barci, Bert LaMar, Tom BurtJamie Lynn,Terje HaakonsenChris RoachShawn Farmer, Damian Sanders, and many more who helped shape the sport into what it is today.”
Check out the entire, unabbreviated versions of these articles, written by TW SNOW’s Hondo, at TransWorld SNOW.com

1. Craig Kelly

Words by Hondo, TW SNOW
Craig Kelly is known to be the ‘Godfather’ of free-ridng. Craig brought so much to snowboarding, from the way we ride a snowboard, to the way we look when we ride a snowboard. Craig was a professional snowboarder up until the day he passed away in an avalanche near Revelstoke, BC.

Head here to see a piece written by Ken Achenbach about Craig from 1992.

Here’s more on Craig Kelly at TWSNOW.com.
Craig Kelly ripping a turn in 1989. PHOTO: Bud Fawcett

2. Terry Kidwell

Words by Hondo, TW SNOW
When talking about the ‘Fathers of Snowboarding’ it’s important to talk about Terry Kidwell. Terry is known to be the ‘Father of Freestyle’ snowboarding, which we guess, unless you’re all racers, is the type of snowboarding that you all participate in. He’s the first guy to do a McTwist on a snowboard. Without Terry we could all be wearing spandex and going through gates. And that doesn’t sound too awesome. Read more on Kidwell at TW SNOW.
To see the rest of the list click HERE!

Wednesday, May 29, 2013

Protect Our Winters Appoints New Board Members

Conrad Anker, Ryan Gellert, Joani Lynch, Dr. Anne Nolin and Winston Binch join POW board of directors.


(Pacific Palisades, Calif.) - Protect Our Winters (POW), the organization engaging and mobilizing the winter sports community to lead the fight against climate change, announces the appointment of several new members to its board of directors.
“The momentum for POW is at an all-time high,” states Chris Steinkamp, executive director of Protect Our Winters. “This winter the NRDC/POW Jobs Report made national news, Burton announced a major partnership with the organization, we launched the POW Riders Alliance, and Jeremy Jones visited the White House to deliver a letter signed by 75 pro athletes and was honored as a Champion of Change last month. Now, the addition of these individuals to our board will further elevate our effectiveness in unifying the winter sports community to address the threat of global climate change.”

The new board members include:

Conrad Anker is a legend in the climbing and mountaineering community, where he is renowned for tackling challenging routes throughout the Americas, Himalayas and Antarctica, including multiple first ascents. He is the leader of The North Face climbing team. Conrad lives in Bozeman, Mont., and sits on the board of the Conservation Alliance and the Leadership Institute of Montana State University. Conrad is also vice president of the Alex Lowe Charitable Foundation.  

Ryan Gellert is brand president at Black Diamond Equipment Ltd., where he oversees all global brand functions for the company. Ryan holds a BSBA in finance from University of North Carolina at Charlotte and a MBA from Florida Institute of Technology. Ryan also holds a Juris Doctor from the S.J. Quinney College of Law at the University of Utah. Gellert is an avid backcountry snowboarder and an active climber for over 15 years, having climbed in Asia, Europe, North America, Australia the Middle East and South Africa.

Joani Lynch is a 20-year veteran in the winter sports industry. In her current role as director of communications for Mammoth Mountain Ski Area, Joani is responsible for developing and implementing integrated marketing initiatives for the resort and oversees all communication efforts on behalf of Mammoth Mountain and its ancillary businesses, including public relations, social media, advertising, creative services and corporate sponsorship. Fans of Mammoth Mountain may also recognize Joani as the resort’s spokesperson, appearing regularly on KTLA, the Weather Channel and elsewhere. Joani also sits on the board of directors for the Friends of the Eastern Sierra Avalanche Center.

Dr. Anne Nolin is a professor in the College of Earth, Ocean, and Atmospheric Sciences at Oregon State University where she heads the Mountain Hydroclimatology Research Group. Her research interests focus on snow and ice in the climate system, particularly with regard to water resources. She has published articles on “at risk” snow in the Pacific Northwest, glacier melt contributions to rivers from Oregon to the Andes, and new ways of mapping snow and glaciers from space. She received her Ph.D. degree in geography from the University of California-Santa Barbara in 1993 and from 1993-2002 she worked as a research scientist at the University of Colorado, spending several field seasons on the Greenland ice sheet. She is a member of the NASA Science Team for the MISR and teaches courses in snow hydrology, climatology, and satellite remote sensing. 

Winston Binch is partner and chief digital officer at Deutsch LA, where he’s responsible for agency-wide digital strategy and vision, operations, and business and invention development. Prior to Deutsch, Winston worked at CP+B as Partner/Managing Director, Interactive, where he led digital strategy, operations, and agency business development, where his efforts helped the agency win Interactive Agency of the Year at Cannes three times over a five-year span. Winston’s work has been recognized by international award shows and publications such as Cannes Cyber Lions, Andys, One Show, Clios, London International Awards, The New York Times, The Wall Street Journal, BusinessWeek, AdAge, Adweek, Creativity, Travel + Leisure, Ski Magazine, and Communication Arts.

The new board members join professional athletes Gretchen Bleiler, Chris Davenport and Jeremy Jones, Auden Schendler, vice president of sustainability at Aspen Skiing Company, Matt McClain, chairman of the board for Protect Our Winters, Naomi Oreskes, professor of History and Science Studies at the University of California, San Diego, Penn Newhard, partner, Backbone Media, Christina Thomure, climate action manager, UC Santa Cruz, and executive director Chris Steinkamp on POW's Board of Directors.

About Protect Our Winters

Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization whose mission is to engage and mobilize the winter sports community to lead the fight against climate change. Our focus is on educational initiatives, activism and support for community based projects. To find out more about Protect Our Winters, please visit us atprotectourwinters.org.
Contact:
Chris Steinkamp
Executive Director, Protect Our Winters
303.815.2057

Monday, May 13, 2013

Nicolas Müller is the new Recycling Ambassador in LAAX!


Nicolas Müller is the new Recycling Ambassador in LAAX


Check out the Swiss Rider for Burton Snowboards bonking recycling cans during the photo shoot (it's all G rated, no worries). [via protectourwinter.org]

Wednesday, May 8, 2013

Patagonia Restructures under “Patagonia Works” To Launch Internal Fund and Invest in Environmentally Sound Start-Ups


Patagonia has long been committed to upholding and promoting environmentally sound business practices. In order to move forward in alignment with these goals the company has decided to reorganize itself under a new holding company, “Patagonia Works”. This new structuring will allow the company to launch an internal fund, “$20 Million and Change”, which will give the brand opportunities to invest in start-up companies that lie beyond their current realm of outdoor clothing.

Press Release:
PATAGONIA LAUNCHES “$20 MILLION and CHANGE” AND PATAGONIA WORKS – A HOLDING COMPANY FOR THE ENVIRONMENT
Letter from Patagonia Works founder, Yvon Chouinard, announces the launch of an internal fund to help responsiblestart-up companies; reorganizes Patagonia into a new kind of holding company.
VENTURA, California (May 6, 2013)
 I don’t like to think of myself as a businessman. I’ve made no secret that I hold a fairly skeptical view of the business world. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to be — by global standards — a medium-size business. And that bestows on our family a serious responsibility. The last line of Patagonia’s mission statement is “… use business to inspire and implement solutions to the environmental crisis.” We’ve always taken that seriously.
Three examples: Every year for 30 years, Patagonia has donated one percent of its sales to grassroots environmental organizations. We helped initiate the Sustainable Apparel Coalition, an organization of companies that produces more than a third of the clothing and footwear on the planet. In a very short time, the Coalition has launched an index of social and environmental performance that designers (and eventually consumers) can use to make better decisions when developing products or choosing materials. And last year we became one of California’s first B Corps (benefit corporations), which means that the values that helped make our company successful are now etched into our legal charter.
Now is the time for Patagonia to take the next logical step: to reach out beyond the framework of the apparel and outdoor industries. Today, my family and I are happy to launch $20 Million and Change, an internal fund to help like-minded, responsible start-up companies bring about positive benefit to the environment.
With the launch of this fund, we have reorganized Patagonia and our other businesses within a new holding company called Patagonia Works. While most holding companies are about diversification, Patagonia Works is dedicated to a single cause: using business to help solve the environmental crisis. Rose Marcario, who has been COO and CFO of Patagonia’s apparel company, will now take on a new role as President and CEO of Patagonia Works. Rose has been instrumental in tripling profits for our company. We now want to apply her business acumen and keen sense of social and environmental responsibility to new companies in five critical areas: clothing, yes, but also food, water, energy and waste. Rose has been responsible for the launch of Patagonia Provisions, which will soon expand beyond our Wild Salmon Jerky (wild-caught in natal waters by First Nations tribes) to other foods that, like our jerky, are more thoughtfully sourced. The food business is, as much as the apparel or energy industries, environmentally broken. It takes more from the planet than it gives back. We aim to find ways to get what we want to eat by working with nature rather than against it.  
Casey Sheahan will continue to serve as President and CEO of Patagonia, Inc., the clothing company at the heart of Patagonia Works.
Others might see Patagonia Works and $20 Million and Change as revolutionary business ventures; we think both are just next logical steps to doing business more responsibly. Economic growth for the past two centuries has been tied to an ever-spiraling carbon bonfire. Business – and human – success in the next 100 years will have to come from working with nature rather than using it up. That is a necessity, not a luxury as it’s seen now in most business quarters. We invite and encourage all companies to start to work with us in that direction.
To apply for funding or seek information regarding the $20 Million and Change program, please email:info@patagoniaworks.com or call (805) 667-2300.
[via transworld business]

Tuesday, April 30, 2013

Berkshire East To Become First Ski Area To Be Fully Powered By On-Site Renewables

Story by Unofficialnetworks.com

A new solar installation a Berkshire East Ski Area has helped the Massachusetts ski area to become the worlds first ski area to be powered entirely from on-site renewables.

World’s First Ski Area Fully Powered With On-Site Renewables

The year-round resort recently developed a 500kW solar tracker farm that will produce 700,000kWh annually. The solar farm will supplement a 900kW wind turbine the company installed in 2011. Together, the two systems will cover the area’s entire annual electric demand.
The recently commissioned 500kW solar farm consists of 90 dual-axis AllSun Trackers, which are manufactured in Vermont and follow the sun throughout the day to boost energy production by up to 45 percent more than rooftop installations.
The AllSun Tracker is manufactured by AllEarth Renewables of Williston, Vt. The ground-mounted solar systems are designed for homes, businesses, non-profits, and commercial-scale installations. The company is a 2012 Inc. 500 business for fastest growing companies nation-wide and has installed over 1,400 complete grid-connected solar tracker systems.

Read more @ solardaily.com

Wednesday, February 6, 2013

Obama nominates Sally Jewell, CEO of outdoors equipment company REI, for secretary of the Interior

President Obama is expected to nominate Sally Jewell, chief executive of outdoors equipment company Recreational Equipment Inc. (REI), to replace Ken Salazar as secretary of the Interior. The choice of Jewell, who began her career as an engineer for Mobil Oil and worked as a commercial banker, represents an unconventional choice for a post usually reserved for career politicians from the West. While she boasts little policy experience, Jewell has earned national recognition for her management skills and support for outdoor recreation and habitat conservation! Read more HERE!

Wednesday, February 1, 2012

The 21 Day Reusable Challenge starts today! Join us in kicking the plastic habit!


It's Feb. 1 and that means that we all need to join the 21 Day Reusable Challenge, Gretchen Bleiler's amazing program to get us all off single use plastics.

Step 1: Sign up on the 21 Day Reusable Challenge FB page TODAY: www.facebook.com/21dayreusablechallenge

Step 2: Drop all single use plastics for 21 days. Stick with it!

Step 3: Get stoked out for your efforts with the chance to win a prize package that includes an ALEX Bottles bottle, K2 snowboard, Mission Athletecare skincare, Aspen/Snowmass tickets and lodging, Oakley goodies, Holga Sports cameras, Muscle Milk and Protect Our Winter gear.

Swiss Build the World’s First Solar-Powered Ski Lift


Even though as the crow flies, the postage-stamp town of Tenna, Switzerland, isn’t far from historic resorts like St. Moritz and Davos, Tenna is a one-horse town, one-shop, one-school, and one t-bar town.And that t-bar, the only ski lift in the whole valley, was on its last legs. But rather than let it die, locals raised enough money to update it and then went a step further: They built the world’s first solar-powered ski lift.
It’s more than solar-powered, in fact — it’s a smart investment. The Tenna lift generates 90,000 kilowatts a year, or three times the juice needed to run the lift, and the extra power goes back into the grid, which makes money for the town, which can pay residents back.
So what happens to the 82 solar “wings” when it dumps? Not a problem, because they rotate to follow the path of the sun in the sky and can be tilted to perpendicular during a storm, so there’s no load and the snow slides right off.
At $1.5 million, the project wasn’t cheap, but considering the cost of a new or updated lift anyway, plus the open skies above most ski lift pathways, it’s a no-brainer to use that area to offset the energy use. Other resorts might not gain 300 percent efficiency as in Tenna, where their modest lift shuttles 800 folks an hour and has a fraction of the energy requirements of, say, a high-speed quad, but if the offset is even a quarter of the energy used for shuttling people uphill, that’s a lot less carbon going up in smoke.
Environmental coverage made possible in part by support from Patagonia. For information on Patagonia and its environmental efforts, visit www.patagonia.com.

Thursday, January 26, 2012

Amplid Green Light Project Wins 2012 ISPO Eco Award for their AGL Freeride Board and AGL Fat Ski


Two years ago Amplid co-founders Anian Thrainer and Peter Bauer set-out to create the greenest skis and snowboards on the market. This week the Amplid Green Light Project; an on-going R&D mission with the aim of finding high performance alternatives to polluting materials, was awarded the 2012 ECO Award by ISPO’s select committee of industry aficionados.

For the 2012/13 season the Amplid Green Light product range will include a ski, a snowboard and a telescopic pole all manufactured with greener materials but with superior riding performance.

Eco minus the bullshit.

Green Light Q&A with Peter Bauer & Anian Thrainer 

What is the Amplid Green Light Project? And why is Amplid going down the eco route? 

The Amplid Green Light Project is an ongoing process where we are trying new ecologically responsible materials and techniques in our manufacturing. Every day greener and greener material solutions are being created and we want to make use of them. We feel as an industry, we are using and abusing nature to ride and to create goods; the least we can do is try to minimize the ecological footprint we are leaving. 

What will the AGL range consist of for the 2012/13 season? 

For the coming season we will be offering a freeride snowboard in three lengths, based on our Creamer shape. On the skiing side of things we are pressing a fat ski with our Lexington mold and adding a telescopic freeride ski pole made out of flax-fibers to the line. 

What are the key eco features in the range? 

We dismantled and analyzed every single material going into our products and put a lot of time into researching what parts could be produced in a greener way - from the topsheet based on ricinus-castor oil to recycled ABS-sidewalls and sintered bases. One of the highlights was finding a better resin which is manufactured from 60% agricultural material and creates zero toxic byproducts and requires less energy to harden. We have also been working on a core consisting of FSC wood with weight reducing inserts of foam, manufactured from recycled PET bottles. We bolstered the foam with flax-fiber stringers for more pop and vibration dampening. In the not too distant future the entire core will be manufactured from this featherweight foam and Flax fiber composite. 
Really light and durable, we’re stoked to be bringing such green products to the market with absolutely no compromise to performance. 

Why is AGL equipment any different to other “eco-friendly” ski/snowboard equipment on the market? 

Amplid isn’t interested in creating products that only look green. Importing tropical wood veneers or flying bamboo sidewalls across the planet is the opposite of what we are trying to achieve. We’d rather look into recycled materials which satisfy our technological expectation, reduce the transportation mileage of all materials built into our boards and skis and make sure that what we are creating REALLY makes a difference to the world. Our aim is to eventually create our entire line from high performance, environmentally superior processes and materials! 

How long has Amplid been working on the Green Light Project?

We started with the first ideas maybe two years ago, but didn’t feel like releasing anything to the market until the products moved beyond prototype status. This is where we are at now. 

What does winning the 2012 ISPO Eco Award mean to Amplid? 

The judging panel at the ECO-awards is made-up of industry leaders in production, marketing and retail, who are at the top of their game. For these professionals to take a very deep and critical look at the Amplid Green Light Project, its materials and processes, and decide that it’s worthy of the top spot makes us extremely proud of what we have achieved so far. We’re excited that this is just the beginning. 

We heard rumors of some early release AGL goods hitting the stores this winter? 

Yes, around mid-February we will release a limited quantity of the board and the ski, however these will be created in one length and availability will be scarce. Riders who are interested should check with their local Amplid dealer or visit our website www.amplid.com

Wednesday, January 25, 2012

Niche Snowboards wins the ISPO Eco Award for hardgoods


Niche Snowboards just won the ISPO Eco Award for hardgoods!

Jury Statement

“The Niche Story Snowboard is a well thought through product with carefully selected, sustainable materials such as the FSC certified wood core and Hemp Stringers to replace Carbon Fibre. Critical substances have been removed, such as the surface lacquer, or replaced with recycled materials.”
Prof. Dr. Michael Braungart, Erasmus University, Germany


Niche Snowboards Niche Story 
All-mountain freestyle snowboard.

Sustainable Development
Every component in our boards either replaces traditional materials with an environmentally friendlier alternative, or uses recycled materials. The combination of materials we use makes a lighter, more elastic, and more durable snowboard.

Performance
Snappy Sap: Replaces traditional resins with a flexible and impact resistant resin composed of 45% b materials. Magma Fiber: Replaces fiberglass with basalt for lighter stronger boards. Wood Topsheet: Replaces plastic with naturally treated bamboo that does not use lacquer or other harmful chemicals.

Corporate Social and Environmental Responsibility
Niche is 100% cmitted to being as eco-friendly as possible. Traditional snowboard manufacturing is toxic! Niche has revo- lutionized this process with new materials and new construction technologies that increase performance and quality.

Tuesday, January 24, 2012

Protect Our Winters wins “Company Of the Year” at Outdoor Retailer this past week



Pacific Palisades, CA – Jan 24, 2012 - Protect Our Winters (POW) was named “Company of the Year” at the inaugural Avalaunch Winter Market Awards presented by Outdoor Retailer. The awards took place during ORWM12 in Salt Lake City last week.
“This award validates our mission and shows that the winter community supports our actions,” comments Chris Steinkamp, POW’s Executive Director. “There are a lot of great companies in snow sports and while revenue is one benchmark, it’s great to see success being redefined and equal consideration given to companies that are focused on doing good.”
For the Company of the Year award, judging criteria extends beyond the bottom line and includes philanthropic endeavors and stewardship initiatives.  Consideration is given to projecting a philosophy that is in alliance with the winter recreational community. The awards are in collaboration with Outdoor Retailer and are created to honor those who have broken new ground in the snow sports industry. Winners are selected by industry peers who voted during the Outdoor Retailer show last week. Additionally, Jeremy Jones POW Founder won Ambassador of the Year for the inaugural Avalaunch WMA’S (Winter Market Awards).
“I can’t think of a company more deserving than POW. Education and discussion are invaluable when it comes to protecting our winters and influencing how we act in every day life. We’re excited to see what mountains Jeremy Jones and crew will overcome this year and beyond,” explains Avalaunch’s Tate Chamberlain.

Wednesday, January 18, 2012

The North Face contributes to Protect Our Winters “Hot Planet/Cool Athletes"


Big props to The North Face who continued their support of Protect Our Winters, with a generous contribution directed towards POW’s youth education platform, “Hot Planet/Cool Athletes”. The North Face has been the Presenting Partner of “Hot Planet/Cool Athletes” since it’s inception in 2011 and with POW have reached over 8,000 students in 19 high schools nationwide.
This past year, the in-school climate assembly program has provided athletes such as: Gretchen Bleiler, Saga Cattabriga-Alosa, Nick Martini, Dana Flahr, Jeremy Jones and Dylan Hood with a platform to communicate directly with high school students about climate change’s effects on our winter season and has inspired many to develop their own solutions-based ideas and to become future climate leaders.
The 2012 schedule kicks off at schools in the Aspen/Roaring Fork Valley during Winter X Games the week of January 23rd.
Thank you to The North Face for their continued and generous support of POW and for their commitment to environmental leadership.