Thursday, November 19, 2015

Patagonia introduces world's first neoprene-free wetsuit line | Transworld Business


VENTURA, California. (November, 16 2015) – Patagonia will introduce the world’s first neoprene-free, wetsuits made with plant-based material for Fall 2016 – a groundbreaking innovation that doubles down on the company’s initial entry into natural rubber last year with another industry first and expands Patagonia’s Yulex offering from two to 21 wetsuits for men, women and kids.


The entire line of Patagonia’s new, high performance full wetsuits are made with a natural rubber developed by Patagonia’s partners at Yulex and Forest Stewardship Council® (FSC) certified by the Rainforest Alliance.
“Surfers and wetsuit manufacturers – including Patagonia – have relied on neoprene for years, despite the fact that it’s a non-renewable, petroleum-based material with an energy-intensive manufacturing process,” said Hub Hubbard Product Line Manager, Wetsuits. “Neoprene is nasty stuff, but for a long time we had no alternative. Through our partnership with Yulex we’ve invested in a plant-based game-changer and built it into our entire wetsuit line – saying goodbye to neoprene forever.”
By using natural rubber in the suits we are reducing the CO2 emissions required to produce traditional neoprene suits by up to 80 percent.
The new, neoprene-free Yulex® wetsuits perform better than Patagonia’s traditional neoprene wetsuits and they’re extremely durable. By using natural rubber in the suits we are reducing the CO2 emissions required to produce traditional neoprene suits by up to 80 percent. The FSC certified rubber is blended with 15 percent neoprene-free synthetic rubber for the benefits of increased ozone and UV resistance to meet Patagonia’s rigorous demands for durability and strength.
The new plant-based material pioneered by Yulex is sourced from a hevea plantation that is independently certified to the FSC standard by the Rainforest Alliance, ensuring that products are produced using environmentally responsible practices.
As with their previous work, Patagonia and Yulex will again share this groundbreaking innovation with other companies, hoping to create a shift toward cleaner and better materials throughout the surf industry. Patagonia’s blog post about the dirty impacts of neoprene published in 2008, the year we started manufacturing wetsuits, led to our collaboration with Yulex on a plant-based rubber that met our performance requirements. It’s available here.
“Yulex could not have found a better partner in Patagonia to champion this breakthrough for the surf industry. The collaboration between our companies has been an example of how sustainable products can be brought to customers without sacrificing performance and cost competitiveness,” commented Jeff Martin Founder & CEO of Yulex Corporation.  Patagonia has an exemplary business model which Yulex that others continue to embrace.
Patagonia’s 2016 wetsuit line has new fast-drying thermal linings and a floating front zip design as well as back zips. The new and exclusive inverted microgrid linings dry faster than ever and create lighter suits while maintaining excellent warmth. The Floating Front-Zip increases the wetsuit lifespan and features an asymmetrical flap for better stretch, seal and mobility. Unlike other designs, the zipper is replaceable. Featuring wetsuits rated for six different temperature levels, Patagonia’s collection can accommodate water temperatures from 75 degrees down to 32 degrees.
The new wetsuit line will debut globally in Australia in March of 2016 with six fullsuits. All 21 fullsuit styles will be available in July 2016 in North America, Europe, and Japan.
Patagonia Wetsuits are available for purchase at Patagonia retail stores, partner stores and at
About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $76 million in grants and in-kind donations to date.

Monday, November 9, 2015

CV Optical Launches Aspire Eyewear

ClearVision Optical, global distributor of nearly a dozen
eyewear brands sold in 40 countries worldwide, announced the launch of Aspire Eyewear—a new brand that offers a “barely there” fit and feel with optical and sunglasses frames that are lighter, thinner, stronger, and more pliable than anything previously launched in this market. Aspire Eyewear is created with SDN-4, a specially designed nylon material proprietary to the brand. Cutting-edge design for the label was made possible through the use of advanced 3-D printing capabilities—reducing prototype lead time from two months to 20 minutes in some cases, which allows for design responsiveness to eyewear trends in each moment.

“There is a lot of interest these days in wearable technology,” said Peter Friedfeld, Executive Vice President, ClearVision Optical. “But from a practical standpoint, the core issues related to eyewear for consumers remain design and wearability. Most people wear their glasses every day, all day. And the pair they choose to wear in many ways comes to define their personality. We felt that the average eyewear frame today was bulky and not up to the aesthetic and performance standards of other accessories that consumers use daily. We invested in developing the SDN-4 technology and advanced 3-D printing capabilities so that we could change that and bring a product to market that 'aspires' to keep up with today's consumer.”

New material and technology leads to new design capability: Designed for the manufacture of extremely lightweight eyewear with exceptional thinness, the hypoallergenic SDN-4 material also offers shape memory, is heat resistant, and will not fade in UV exposure. Using customized SDN-4 sheet material, Aspire frames are not injected, but created with Computer Numerical Control (CNC) machinery to produce unique shapes and color possibilities. Aspire Eyewear also features a proprietary anti-slip nose pad system that does not leave a mark on the wearer, and a revolutionary seamless hinge, eliminating the need to replace screws in eyewear.

This philosophy of aspiring to transcend is integrated by the label beyond its use of advanced technologies. The question Aspire Eyewear branding asks the eyeglass wearer is: “Who Do You Aspire To Be?” That message is carefully articulated in personality-driven product designed for both men and women. The brand referenced popular trends, classic motifs, and advanced architectural aesthetics to appeal to different personality types when designing its initial collection of 12 styles for men and women, as well as three sunglasses styles. Each of the 36 frames and 5 temple designs in the collection are detachable, giving the wearer the opportunity to further personalize their own eyewear. The Aspire Eyewear logo is placed subtly inside the frame of each pair of glasses, because the label feels it shares creative responsibility with the wearer. The inspiration is that, together, both the frame and the wearer bond to reflect the special qualities required to “aspire” to transcend in a new generation.
About Aspire
Launched in 2015, Aspire Eyewear is a new brand from ClearVision Optical. The brand introduced eyewear frames that are 50 percent lighter and thinner than anything introduced to the eyewear industry before it, offering consumers a “barely there” fit and feel. This next generation frame was made possible through the use of a proprietary SDN-4 technology and advanced 3-D printing capabilities. The philosophy behind the branding for this label is based on the question: “Who Do You Aspire To Be?” This message is carefully articulated in its personality-driven design for both men and women. The brand references popular trends, classic motifs, and advanced architectural aesthetics to express different personality types in its collection.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear, BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision‟s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, NY, ClearVision‟s collections are distributed throughout North America and 40 countries.

Thursday, November 5, 2015

The Kicker Tool: Build Better Jumps by DMOS Collective, Inc.

The Kicker Tool™ is the ultimate terrain-building snow shovel for ski and snowboard athletes: purpose-designed, rugged, and packable.

Check it out on Kickstarter!

A New Breed of Tools.

The concept of the shovel has existed for thousands of years. We're DMOS Collective and we've spent the last year completely re-designing shovels for skiers and snowboarders. We've pulled in some friends along the way: Travis RiceTim DurtschiZeppelin ZeeripBlaine Gallivan, and Andrew Burns to name a few. Together, we've dreamed big and designed the ultimate terrain building tool: The Kicker Tool™.
The idea is simple: the tools needed to build snow-based jumps have not kept up with the rapid progression of snowboarding or freeskiing. Traditional avalanche shovels don’t provide enough shovel leverage or grooming essentials and the shovels and rakes you might buy at a hardware store aren’t collapsible, lightweight, or designed for extreme temperatures. DMOS was born to satisfy the need for pro-quality, purpose-built, rugged durable tools to build a better jump.
The Kicker Tool™ is the ultimate terrain-building tool for skiers, snowboarders and groms looking to get creative, go big, and have fun. Built to last with aircraft quality aluminum alloy throughout the body of the shovel, the Kicker Tool ™ comes with a purpose built shovel head that efficiently moves, packs and rakes large amounts of snow to build and sculpt the perfect jump.
The Kicker Tool™ isn't your everyday shovel - we've dreamed big and designed a bomber snow moving, jump building machine. 

Durable Materials, Built-to-Last Design. 

At nearly twice the thickness of an avalanche shovel, this shovel won't give you grief.
  • Shovel Head: 2.5 mm aircraft quality 6061 aluminum alloy (this sucker won’t bend an inch)
  • Telescoping Tubular Shaft: 1.6 mm aircraft quality 6061 aluminum alloy
  • Stress tested in laboratory and the field conditions in temps ranging from -40 to 110 degrees F

Superior Snow Sculpting.

Admit it — your avy shovel doesn't cut it. Literally. A serrated edge along the bottom lip of the Kicker Tool™ levels unwanted bumps and breaks up crud. The precision-machined teeth are sharp enough to cut snow but not your pack.
More Info on Kickstarter!

Monday, November 2, 2015

Drink beer, eat ice cream, help climate |

New Belgium Brewing Co. and Ben and Jerry’s Ice Cream have team to make beer-flavored ice cream and ice cream-flavored beer. A portion of the profits will go toward Protect Our Winters, a local nonprofit."

Wednesday, September 23, 2015

Partnership Aims to Raise Awareness of Climate Change and Unite the Winter Sports Community in the State of Utah

SALT LAKE CITY, UT – Ski Utah, a membership organization representing Utah’s 14 alpine ski resorts, and Protect Our Winters (POW) are proud to announce a partnership with the mission of raising awareness of climate change and uniting the winter sports community in the state of Utah.
Protect Our Winters is the environmental axis of the global winter sports community, powered by its goal of reducing the effect climate change is imposing on our local sports and economies. Ski Utah is dedicated to promoting the ski and snowboard industry in the great state of Utah. The state is famous for its world-class resorts including Alta, Beaver Mountain, Brian Head Resort, Brighton Resort, Cherry Peak Resort, Deer Valley Resort, Eagle Point Resort, Nordic Valley Resort, Park City, Powder Mountain, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort and Sundance Resort as well as having The Greatest Snow on Earth®. Together POW, Ski Utah and these renowned resorts can impact the entire community and industry with incredible success.
To show Ski Utah’s immediate commitment to POW, CEO/President of Ski Utah, Nathan Rafferty, sent a letter to Governor Herbert asking for his public support of the EPA Clean Power Plan and to urge him to submit an on-time strategy to achieve the targets set forth in the Clean Power Plan. “As a leading advocate for one of Utah’s greatest assets, The Greatest Snow on Earth, and its $1.2 billion-dollar winter tourism industry, it is a natural fit for Ski Utah to partner with POW,” says Rafferty. “POW has done an excellent job representing the global snowsports community in the fight against climate change. We look forward to supporting POW’s mission and raising further climate change awareness here in Utah.”
“We’re honored to be partnering with Ski Utah,” says Executive Director of Protect Our Winters, Chris Steinkamp, “With so much at stake and with so many POW members and athletes living in Utah, this partnership will only accelerate our efforts to unite Utah’s winter recreation community around environmental responsibility and climate action this year.”
Moving forward, Ski Utah will encourage snowsports participants to join POW’s efforts through print, digital and social campaigns. In an effort to raise local and national awareness around the cause, Ski Utah, Protect Our Winters and Discrete with efforts from Alta and Snowbird will be hosting the first ‘POW Day’ on Jan. 13, 2016. According to NOAA, Jan. 13 statistically has the highest percentage for snowfall in the Wasatch over any other day of the year. On this day Ski Utah will be encouraging skiers and riders to carpool, take UTA or ride-share to help lower CO2 emissions, reduce traffic congestion and increase overall awareness around environmental accountability.
To stay up-to-date and learn useful POW tips on how to help foster climate action in Utah, subscribe to Ski Utah’s newsletter, here.
For more information on all the resort’s sustainability efforts, check out keep-utah-cool.
To get involved with Protect Our Winters, visit www.protectourwinters. org.
About Ski Utah
Ski Utah is a membership association representing Utah’s $1.2 billion dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at, on Twitter @SkiUtah and on Facebook at


Wednesday, September 9, 2015

Patagonia Hits Key Environmental Activism Milestones

VENTURA, Calif. (Sept. 9, 2015) – Today, Patagonia is announcing three key milestones that demonstrate how environmental activism continues to become more and more embedded in the core of our business.

We gave $6.2 million to 741 grassroots environmental groups around the world; we appointed a new senior leader to focus on activism; and we will again host Patagonia’s biennial Tools Conference – a four-day conference for small grassroots organizations – later this month.

You can read more about these milestones below and get in-depth with Patagonia’s social and environmental initiatives here. An interactive global map containing all 741 local grant recipients is available here.

Giving 1% of our sales to grassroots activists worldwide

Each year, Patagonia pledges 1% of our sales to the protection and restoration of the natural environment – regardless of the health of our sales or the economy. We call it our Earth Tax.

This year, we identified 741 local grassroots environmental groups in 18 countries, and gave them $6.2 million in cash to rivers and forests, promote sustainable agriculture, prevent extreme resource extraction, protect endangered wildlife and habitat, and mitigate the effects of climate change.

In the conventional model of philanthropy, the big funders – corporations and foundations – mainly support big professional environmental groups. The large national organizations (those with budgets over $5 million) are doing important work; but they make up just 2% of all environmental groups, yet receive more than 50% of all environmental grants and donations.

Meanwhile, funding the environmental movement at a grassroots level - where change happens from the bottom up and lasts – has never been more important. But these groups continue to be woefully underfunded. That’s why we support community-based organizations – often edgy and off the beaten path – working to create positive change for the planet in their own backyards. These individual battles are the most effective in raising more complicated issues in the public mind, particularly those of biodiversity, ecosystem protection and climate change.

Since our program began in 1985, we’ve given $70 million to more than 3,500 groups globally.

New position: VP of Environmental Activism

We also appointed Lisa Pike Sheehy to a newly created role: Vice President for Environmental Activism. Lisa will bring activism even more deeply into our day-to-day business. She joins Patagonia’s core leadership team and will report directly to CEO Rose Marcario.

Lisa has been with Patagonia for 12 years, and has strategically guided 1% for the Planet annual giving. She also oversaw initiatives like Oceans as Wilderness, Our Common Waters, Vote the Environment and the most recent New Localism campaigns. She serves as a Board Member for the Outdoor Industry Association and 1% for the Planet, and previously sat on the Conservation Alliance board for 10 years. Just last year, Lisa was honored as a recipient of the Outdoor Industry Women’s Coalition Pioneering Woman of the Year Award.

She’ll continue to oversee grassroots giving as well as running and developing environmental campaigns, and will oversee Patagonia’s Tools for Grassroots Activists Conference.

Tools for Grassroots Activists Conference

In its 21st year, we will be hosting our biennial Tools for Grassroots Activists Conference later this month – bringing representatives from more than 85 grassroots environmental organizations to an intensive, four-day learning and idea-sharing retreat.

These groups often have fewer than five paid staffers, often without direct expertise in every field required for successful campaigning. We’re looking forward to talking with local organizers about ways to enhance activist efforts through advocacy, fundraising, marketing and communications, campaign strategy and social media, among other critical areas.

Presenters this year include Anthropologist and National Geographic Explorer Wade Davis, Communications Strategist and Spitfire Strategies Founder Kristen Grimm, Google Earth Outreach Team members, Patagonia Owner and Founder Yvon Chouinard, and Patagonia CEO Rose Marcario. 

And in Spring 2016, for the first time Patagonia will release a book corresponding with the Tools Conference, designed to bring its activist teachings – strategy and tactics – to a much wider audience and expand the conference’s reach.

Friday, September 4, 2015



On his historic visit to Alaska this week, President Obama made a sweeping call for grander ambition in the face of climate change. Read his entire travelogue on Medium >