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Wednesday, October 29, 2014
The November mid-term elections will undoubtedly determine future US climate policy by shifting balance in the Senate. Key races in Colorado, Alaska and New Hampshire are too close to call so your vote is absolutely critical to ensure that the progress we've made on climate policy continues. Do your homework beforehand and vote for the candidate that supports your environmental values.
Have you ever thought, “It sure would be cool to propose to my sweetheart on that billboard by her office.”, or “I would love to show my son in a grand way how proud we are of his service for our country when he comes home from the war.”, or maybe “I wish our little start-up company could compete with those big guys advertising on billboards in Silicon Valley.”? Maybe there was some other occasion where a large outdoor display ad or flashy promotion or billboard would have been the perfect solution. You just could not afford it without mortgaging your house for the cost of advertising.
The fact is that the outdoor advertising game has been rigged to favor those with deep pockets. Large scale outdoor advertising in big cities is tied to the real estate where the billboards are located. It has also been controlled to a large extent by the licenses and permits that are issued for these display signs to be erected. As a result, there has been a giant price tag required to use these large but otherwise static advertising mediums.
To complicate price matters even more, media business buyouts and consolidations have led to a few mega-media firms like Clear Channel, Lamar, Fairway, CBS and others controlling a sizable portion of these advertising mediums in the United States. In recent years, technology has improved so that these billboards are no longer static. The price, of course, has gone up for these fancier billboards, leaving the ability to use them in the hands of the wealthier companies and individuals.
"Outdoor advertising is an elitist business. I want to bring the power of large-scale outdoor media within reach of the average person." –Giovanni Wolfgang, CEO, Zeusvision
Often technology comes along and spurs new innovation and creates new players in the game. This is what happened at Zeusvision. The founders at Zeusvision saw a new opportunity with these large multimedia signs. They realized that perhaps these billboards didn’t need to be dug in at a single location and mounted on poles. They thought to themselves, “What if these multimedia billboards had wheels and an engine?” That spark of inspiration bloomed into the Zeusvision digital media bus with 31-foot, full-color, multimedia displays on either side. Now their billboards were free to roam anywhere, not tied to a piece of expensive real estate, not tied to the same “billboard” regulations that the mega-media companies were saddled with. Often inspiration comes with side benefits.
Zeusvision enters the market with a novel idea, a new product, and a new price model that could compete (and beat) the well-entrenched competition. Zeusvision has now decided to bring that value and that cost savings to the average consumer. As Giovanni puts it:
“Our belief at Zeusvision (more than anything) is that people want to be recognized and they want their voice to be heard. This assumption is evidenced by the millions of comments and tweets posted to social media sites and blogs daily, not counting the bloggers themselves.”
While social media campaigns like those on Facebook™ and Twitter™ certainly add volume to the voice of the people, it still does not level the playing field. “Location, Location, Location” is the familiar mantra of a number of businesses. Media and advertising still benefit greatly from the perceptions of location. A billboard in Times Square is going to be seen by viewers as originating from a more successful company than a billboard in New Jersey. Likewise a video display on Rodeo Drive in Beverly Hills will get more attention than a billboard in East L.A. It is simply a result of years of popular media conditioning. Zeusvision will remove the roadblocks that prevented you from advertising in these prominent locations.
"Our message is rather simple: The average person or business owner should be able to get their message out to the most influential groups of people, in the most sought after geographic locations."–Giovanni Wolfgang
Zeusvision is launching a public campaign to bring affordable, mobile, multimedia advertising to most major U.S. cities in 2015. Zeusvision promises a revolution in advertising and personal messaging. Not only will Zeusvision's digital media buses deliver stunning 31-foot video advertising, but their team of technologists will be adding an array of unique features that the “big guys” don’t offer.
Zeusvision is including on-board technologies, like GPS, cameras, inertial motion sensors, light sensors, eye tracking, gesture tracking, real-time GPU processing, and other tech packages they are still exploring that allow your graphics and video to interact with the public in ways never dreamed before. They will release their Software Development Kit (SDK) and Application Programming Interface (API) in Q1 of 2015 so other developers can participate. Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99.
Imagine this: Robert has been dating Sally for six months. He has decided to ask for her hand in marriage but wants to do it in spectacular fashion. He goes to his computer, downloads a graphics template from the Zeusvision website and makes a graphic with her picture on it with text asking her to marry him. Next he uploads the proposal image and schedules the time he want’s his proposal to play. Because Zeusvision buses have a route with fixed times and geo-locating ads, Robert schedules his proposal to play on a specific street at 12:00 noon where his fiancé-to-be will be joining him for lunch at an outdoor cafe. As Zeusvision approaches the cafe he receives a text alerting him that his
Zeusvision bus is only 5 minutes away. Once Zeusvision is in sight he directs Sally’s attention to his proposal graphic. Once she realizes that she is looking at herself on a giant screen bus and she is also being proposed to simultaneously, surprise turns to excitement and hopefully a yes to his question (and happiness ensues). This is an example of messaging technology being used to increase the quality of someone’s life.
To celebrate their vision of “giving the people their voice back,” Zeusvision is giving away free tickets to the 2015 Zeusvision Music Festival for all of the customers that support the Zeusvision Public launch campaign starting on the 27th of October. These are exciting times, to discover more about the Zeusvision Public launch head over to www.zeusvision.com
Wednesday, October 15, 2014
With plastic constituting approximately 90 percent of all trash floating on the ocean’s surface, it is a serious threat to ocean water quality, to the diverse sea life that inhabit the oceans and to us.
Change begins onshore, so here are 10 simple ways we all can reduce our use of plastic in our lives:
Wednesday, October 8, 2014
EMERYVILLE, Calif.--(BUSINESS WIRE Oct 7, 2014)--CLIF® Bar announces the return of its highly anticipated seasonal flavors. Made with a nutritious blend of organic rolled oats and wholesome ingredients, CLIF Bar seasonal flavors spread the spirit of giving by delivering delicious, holiday-inspired nutrition for sustained energy, and donating a portion of proceeds to the not-for-profit organization Protect Our Winters.
“It’s a natural partnership as we are both committed to fight climate change through education, activism and support of community-based initiatives.”
Now in its 12th year, the limited-edition CLIF Bar seasonal lineup includes Iced Gingerbread, Pecan Pie and Spiced Pumpkin Pie. All three seasonal flavors are available nationwide while supplies last (SRP $1.39).
“Whether it’s the first coat of wax on your skis or unpacking the cold-weather hiking gear, everyone has one thing that signals the official start of the winter holidays. For many of us, it’s the return of CLIF Bar seasonal flavors,” said CLIF Bar Brand Director, Dan Hickle. "We’re excited to share the holiday experience with athletes and adventurers and continue our partnership with Protect Our Winters.”
CLIF Bar will donate one percent of net seasonal sales to Protect Our Winters, a not-for-profit organization fighting against climate change. CLIF Bar and Protect Our Winters are dedicated to educating, engaging and mobilizing the winter sports community to protect the places we play.
“CLIF Bar’s continued support has a huge impact for us,” said professional snowboarder and Protect Our Winters founder, Jeremy Jones. “It’s a natural partnership as we are both committed to fight climate change through education, activism and support of community-based initiatives.”
Like all CLIF Bar flavors, Iced Gingerbread, Pecan Pie and Spiced Pumpkin Pie are made with 70 percent organic ingredients and are a good source of protein. All Clif Bar & Company foods have zero grams trans fat, and do not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. In addition, Clif Bar & Company sources ingredients that are not genetically engineered.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visitwww.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.
Monday, October 6, 2014
Monday, September 29, 2014
GREENWOOD, ME- September 24, 2014. Mt Abram, Maine has begun construction on a 244.915 Kw, 803 panel, photovoltaic solar project. Expected to produce in excess of 280,000 kWh annually, the array will offset approximately 70% of the ski area’s annual electricity consumption.
In the summer of 2013, the USDA awarded Mt Abram a 25% matching grant, up to $235,000, from the Rural Energy for America Program (REAP). Payback on the project is expected at 4.5 years.
“Commitments to on-site, renewable initiatives insulate the ski area from escalating energy costs. Over two thirds of our electricity requirements become indefinitely fixed,” said Mt Abram co-owner Matt Hancock. “The 'SolGen' Project continues the advancement of our Clean Energy Game plan – utilizing abundant, local, and readily available resources wherever and whenever possible. We are making every effort to effectuate colder, snowier winters.”
Earlier this summer, Mt Abram announced a snow making infrastructure project to greatly improve the energy efficiency of the system while increasing water flow and pressure to better adapt to a late starting winter and unwanted weather events. In recent years, the ski area has upgraded its on-hill snow making guns to Low E towers, switched to a wood pellet heating system - eliminating the use of #2 heating oil and became the second ski area in North America to install Electric Vehicle chargers.
“We are extremely excited to continue to support Mt Abram as Maine's sustainable mountain playground.” said Dave Scanlan, Mt Abram General Manager and Mountain Rider’s Alliance Co-founder. “Stabilizing this significant cost allows ever more attention to enhancing the skiing and riding experience. Outdoor winter enthusiasts care about our snow surface but they have become increasingly discerning about the practices we apply to create the surface.”
There will be an official commissioning ceremony, followed by a tour of Mt Abram’s other environmental initiatives on . Members of the press and public are cordially invited to attend.
About Mt Abram:
In operation since 1960, Mt Abram has long been a favorite learn to ski mountain as well as being one of Maine’s favorite mountains for racing and exploring off-piste terrain. Located 70 miles from Portland, the ski area offers 49 trails and five lifts, a vertical drop of 1,150 feet, and Maine’s longest tubing park. Many cherish the friendly ambiance created from the multigenerational families that call the mountain home for the winter season. Winner of the 2012 Golden Eagle Award for Environmental Excellence, ski operations are managed by the Mountain Rider’s Alliance.
All media inquiries, please contact Jamie Schectman at shecky@mountainridersalliance.