Friday, December 18, 2015
Thursday, November 19, 2015
Monday, November 9, 2015
ClearVision Optical, global distributor of nearly a dozen
eyewear brands sold in 40 countries worldwide, announced the launch of Aspire Eyewear—a new brand that offers a “barely there” fit and feel with optical and sunglasses frames that are lighter, thinner, stronger, and more pliable than anything previously launched in this market. Aspire Eyewear is created with SDN-4, a specially designed nylon material proprietary to the brand. Cutting-edge design for the label was made possible through the use of advanced 3-D printing capabilities—reducing prototype lead time from two months to 20 minutes in some cases, which allows for design responsiveness to eyewear trends in each moment.
“There is a lot of interest these days in wearable technology,” said Peter Friedfeld, Executive Vice President, ClearVision Optical. “But from a practical standpoint, the core issues related to eyewear for consumers remain design and wearability. Most people wear their glasses every day, all day. And the pair they choose to wear in many ways comes to define their personality. We felt that the average eyewear frame today was bulky and not up to the aesthetic and performance standards of other accessories that consumers use daily. We invested in developing the SDN-4 technology and advanced 3-D printing capabilities so that we could change that and bring a product to market that 'aspires' to keep up with today's consumer.”
New material and technology leads to new design capability: Designed for the manufacture of extremely lightweight eyewear with exceptional thinness, the hypoallergenic SDN-4 material also offers shape memory, is heat resistant, and will not fade in UV exposure. Using customized SDN-4 sheet material, Aspire frames are not injected, but created with Computer Numerical Control (CNC) machinery to produce unique shapes and color possibilities. Aspire Eyewear also features a proprietary anti-slip nose pad system that does not leave a mark on the wearer, and a revolutionary seamless hinge, eliminating the need to replace screws in eyewear.
This philosophy of aspiring to transcend is integrated by the label beyond its use of advanced technologies. The question Aspire Eyewear branding asks the eyeglass wearer is: “Who Do You Aspire To Be?” That message is carefully articulated in personality-driven product designed for both men and women. The brand referenced popular trends, classic motifs, and advanced architectural aesthetics to appeal to different personality types when designing its initial collection of 12 styles for men and women, as well as three sunglasses styles. Each of the 36 frames and 5 temple designs in the collection are detachable, giving the wearer the opportunity to further personalize their own eyewear. The Aspire Eyewear logo is placed subtly inside the frame of each pair of glasses, because the label feels it shares creative responsibility with the wearer. The inspiration is that, together, both the frame and the wearer bond to reflect the special qualities required to “aspire” to transcend in a new generation.
Launched in 2015, Aspire Eyewear is a new brand from ClearVision Optical. The brand introduced eyewear frames that are 50 percent lighter and thinner than anything introduced to the eyewear industry before it, offering consumers a “barely there” fit and feel. This next generation frame was made possible through the use of a proprietary SDN-4 technology and advanced 3-D printing capabilities. The philosophy behind the branding for this label is based on the question: “Who Do You Aspire To Be?” This message is carefully articulated in its personality-driven design for both men and women. The brand references popular trends, classic motifs, and advanced architectural aesthetics to express different personality types in its collection.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear, BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision‟s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, NY, ClearVision‟s collections are distributed throughout North America and 40 countries.
Thursday, November 5, 2015
The Kicker Tool™ is the ultimate terrain-building snow shovel for ski and snowboard athletes: purpose-designed, rugged, and packable.
Check it out on Kickstarter!
A New Breed of Tools.
Durable Materials, Built-to-Last Design.
Superior Snow Sculpting.
Monday, November 2, 2015
New Belgium Brewing Co. and Ben and Jerry’s Ice Cream have team to make beer-flavored ice cream and ice cream-flavored beer. A portion of the profits will go toward Protect Our Winters, a local nonprofit."
Wednesday, September 23, 2015
Wednesday, September 9, 2015
VENTURA, Calif. () – Today, Patagonia is announcing three key milestones that demonstrate how environmental activism continues to become more and more embedded in the core of our business.
We gave $6.2 million to 741 grassroots environmental groups around the world; we appointed a new senior leader to focus on activism; and we will again host Patagonia’s biennial Tools Conference – a four-day conference for small grassroots organizations – later this month.
You can read more about these milestones below and get in-depth with Patagonia’s social and environmental initiatives here. An interactive global map containing all 741 local grant recipients is available here.
Giving 1% of our sales to grassroots activists worldwide
Each year, Patagonia pledges 1% of our sales to the protection and restoration of the natural environment – regardless of the health of our sales or the economy. We call it our Earth Tax.
This year, we identified 741 local grassroots environmental groups in 18 countries, and gave them $6.2 million in cash to rivers and forests, promote sustainable agriculture, prevent extreme resource extraction, protect endangered wildlife and habitat, and mitigate the effects of climate change.
In the conventional model of philanthropy, the big funders – corporations and foundations – mainly support big professional environmental groups. The large national organizations (those with budgets over $5 million) are doing important work; but they make up just 2% of all environmental groups, yet receive more than 50% of all environmental grants and donations.
Meanwhile, funding the environmental movement at a grassroots level - where change happens from the bottom up and lasts – has never been more important. But these groups continue to be woefully underfunded. That’s why we support community-based organizations – often edgy and off the beaten path – working to create positive change for the planet in their own backyards. These individual battles are the most effective in raising more complicated issues in the public mind, particularly those of biodiversity, ecosystem protection and climate change.
Since our program began in 1985, we’ve given $70 million to more than 3,500 groups globally.
New position: VP of Environmental Activism
We also appointed Lisa Pike Sheehy to a newly created role: Vice President for Environmental Activism. Lisa will bring activism even more deeply into our day-to-day business. She joins Patagonia’s core leadership team and will report directly to CEO Rose Marcario.
Lisa has been with Patagonia for 12 years, and has strategically guided 1% for the Planet annual giving. She also oversaw initiatives like Oceans as Wilderness, Our Common Waters, Vote the Environment and the most recent New Localism campaigns. She serves as a Board Member for the Outdoor Industry Association and 1% for the Planet, and previously sat on the Conservation Alliance board for 10 years. Just last year, Lisa was honored as a recipient of the Outdoor Industry Women’s Coalition Pioneering Woman of the Year Award.
She’ll continue to oversee grassroots giving as well as running and developing environmental campaigns, and will oversee Patagonia’s Tools for Grassroots Activists Conference.
Tools for Grassroots Activists Conference
In its 21st year, we will be hosting our biennial Tools for Grassroots Activists Conference later this month – bringing representatives from more than 85 grassroots environmental organizations to an intensive, four-day learning and idea-sharing retreat.
These groups often have fewer than five paid staffers, often without direct expertise in every field required for successful campaigning. We’re looking forward to talking with local organizers about ways to enhance activist efforts through advocacy, fundraising, marketing and communications, campaign strategy and social media, among other critical areas.
Presenters this year include Anthropologist and National Geographic Explorer Wade Davis, Communications Strategist and Spitfire Strategies Founder Kristen Grimm, Google Earth Outreach Team members, Patagonia Owner and Founder Yvon Chouinard, and Patagonia CEO Rose Marcario.
And in Spring 2016, for the first time Patagonia will release a book corresponding with the Tools Conference, designed to bring its activist teachings – strategy and tactics – to a much wider audience and expand the conference’s reach.