Tuesday, November 18, 2014

STOKE Certified & Mountain Rider's Alliance Announce New Partnership! Collaboration advances the development of the most comprehensive sustainability framework for ski areas around the world.

Collaboration advances the development of the most comprehensive sustainability framework for ski areas around the world.
SAN DIEGO, CA—STOKE Certified has partnered with the Mountain Rider’s Alliance (MRA) to share best practices in sustainable ski area management for the STOKE Snow Certification Program, which will serve as the sustainability framework for the MRA Mountain Playground Program.

The combined effort’s goal is to advance environmental stewardship and sustainability at community-focused ski areas, while empowering the riding community to choose ski areas that have a vested interest in enhancing the riding culture for generations to come. The Sustainable Tourism Operator’s Kit for Evaluation (STOKE) is launching its STOKE Snow Pilot Certification Program this 2014/2015 winter season.

Ski areas who join the STOKE Snow Pilot Program gain free membership and access to all of STOKE and MRA’s sustainable management resources, along with heavily discounted sustainability services. STOKE and MRA will refine their processes and standards, developed over the last 4 years through research and testing, before launching their full programs next winter (2015/2016).

MRA is dedicated to creating and supporting a sustainable “Mountain Playground” model, which focuses on environmental stewardship, community involvement, and rider concerns—“values that STOKE aligns itself with,” said STOKE co-founder, Carl Kish. “This partnership represents both MRA & STOKE’s commitment to sustainability and passion for the mountains and riding community.”

“The ski industry has the most to lose from climate change,” said MRA co-founder, Jamie Schectman. “Our sport should be at the forefront of environmental sustainability and leading by example. The partnership with STOKE will help ensure we move the needle.”

Ski tourism operators interested in these programs can find more info here: http://stokecertified.com/certification/snow/operators/
About Mountain Rider’s Alliance
Mountain Rider’s Alliance (http://mountainridersalliance.com/) is a group of like-minded people dedicated to making a positive change in the ski area industry. The mission of MRA is to create a geographically diversified portfolio of like-minded Mountain Playgrounds that will drive down expenses, increasing efficiencies and revenues at each ski area.

MRA manages the Mt Abram Ski Area in western Maine. Winner of the 2012 Golden Eagle Award, the ski area is currently installing a 803 panel solar array that will offset approximately 70% of its annual energy consumption. MRA recently entered into an agreement to provide Sales and Marketing services to the Mt. Ashland ski area in Oregon. All media inquiries, please contact Jamie Schectman of Mountain Rider’s Alliance at shecky@mountainridersalliance.com

About STOKE Certified
Founded by Carl Kish and Dr. Jess Ponting, STOKE Certified is the world’s first sustainability certification program specific to surf and ski tourism. In addition to verifying the legitimacy of sustainability claims by operators and providing transparency for the public through its certification program, STOKE offers additional services for operators to enhance their sustainability management system including consulting, marketing, and project management services. Surfers, skiers, and snowboarders can learn more about sustainability in the riding culture by gaining access to its educational materials provided in tandem with its partners: Center for Surf Research for STOKE Surf; and Mountain Rider’s Alliance for STOKE Snow. For more information, go to http://stokecertified.com/

Wednesday, November 12, 2014

Protect our Winters new PSA Video

Protect Our Winters' new public service announcement reminds us about the issue of climate change and the fight against it. Dedicated to reducing the effects of climate change on our sports and local economies, POW has been at the forefront of raising awareness since it was founded in 2007.

The organization launched the POW Riders Alliance, an organization of 52 professional snow sports athletes committed to fighting climate change. The program gives each athlete a platform to amplify their activism to students, sponsors, fans and media, unifying the message from the professional snow sports athletes under a single voice. Check out the latest effort from POW below.

Thursday, November 6, 2014

In NZ Stunning swirls of beach art rasie money for Protect Our Winters

English land artist Simon Beck spent hours creating a sandy masterpiece on Auckland's west coast yesterday.
Beck, who is working with New Zealand outdoor apparel company Icebreaker, spent five-and-a-half hours raking the sand at Maori Bay, just north of Muriwai.
The 55-year-old was working towards a 12-pointed star design, but managed only half of it because of the incoming tide.
Before the water reached the high-tide mark - which was at the centre of his design - Beck had covered an area 200m long and 70m wide.
The artist is working with Icebreaker to raise money for the not-for-profit group Protect Our Winters, which is dedicated to raising awareness around the impact of climate change.
As part of the partnership, Beck's snow and sand drawings feature as designs on Icebreaker products in the company's Spring/Summer 2015 collection.
Some of the proceeds from the products sales will go towards Protect Our Winters.

Monday, November 3, 2014

Mt Abram SolGen Commissioning Celebration

GREENWOOD, ME- November 3, 2014Mt. Abram is thrilled to announce the commissioning of a 244.915 Kw, 803 panel, photovoltaic solar project.  The recently completed project is expected to produce in excess of 280,000 kWh annually, while additionally offsetting approximately 70% of the ski area’s annual electricity consumption.

This exciting and energy efficient project, five years in the planning, was in part made possible by a USDA Rural Development matching grant of up to $235,000 through the Rural Energy for America Program (REAP).

“Commitments to on site, renewable initiatives insulate the ski area from escalating energy costs. Over two thirds of our electricity requirements become indefinitely fixed,” said Mt Abram co-owner Matt Hancock.

USDA Rural Development State Director Virginia Manuel said “This is a step forward for Mt Abram and for eco-tourism in Maine. I am so pleased that USDA Rural Development can help make these substantial energy savings possible through our $235,000 grant for Mt Abram and the many people who enjoy it for recreation while appreciating Maine’s beautiful outdoors.”

Mt. Abram invites you to join in the celebrating the completion of our solar array project on December 4, 2014, beginning at 11 am.  The commissioning ceremony will be held in the base area parking lot overlooking the new solar array.  Following the ceremony, all will be invited into the Main Lodge for lunch, refreshments, and a view of our SolGen monitor display.

About Mt Abram:
In operation since 1960, Mt Abram has long been a favorite learn to ski mountain as well as being one of Maine’s favorite mountains for racing and exploring off-piste terrain. Located 70 miles from Portland, the ski area offers 49 trails and five lifts, a vertical drop of 1,150 feet, and Maine’s longest tubing park. Many cherish the friendly ambiance created from the multigenerational families that call the mountain home for the winter season. Winner of the 2012 Golden Eagle Award for Environmental Excellence, ski operations are managed by the Mountain Rider’s Alliance.
For more information and to RSVP, please contact info@skimtabram.com

Oakley's 'Snowboarding: For Me' is free all day today!


Wednesday, October 29, 2014


The November mid-term elections will undoubtedly determine future US climate policy by shifting balance in the Senate.  Key races in Colorado, Alaska and New Hampshire are too close to call so your vote is absolutely critical to ensure that the progress we've made on climate policy continues.  Do your homework beforehand and vote for the candidate that supports your environmental values.

Check out these helpful resources:

Zeusvision Democratizes Outdoor Advertising - Affordable for Everyone!

Have you ever thought, “It sure would be cool to propose to my sweetheart on that billboard by her office.”, or “I would love to show my son in a grand way how proud we are of his service for our country when he comes home from the war.”, or maybe “I wish our little start-up company could compete with those big guys advertising on billboards in Silicon Valley.”? Maybe there was some other occasion where a large outdoor display ad or flashy promotion or billboard would have been the perfect solution. You just could not afford it without mortgaging your house for the cost of advertising.

The fact is that the outdoor advertising game has been rigged to favor those with deep pockets. Large scale outdoor advertising in big cities is tied to the real estate where the billboards are located. It has also been controlled to a large extent by the licenses and permits that are issued for these display signs to be erected. As a result, there has been a giant price tag required to use these large but otherwise static advertising mediums.

To complicate price matters even more, media business buyouts and consolidations have led to a few mega-media firms like Clear Channel, Lamar, Fairway, CBS and others controlling a sizable portion of these advertising mediums in the United States. In recent years, technology has improved so that these billboards are no longer static. The price, of course, has gone up for these fancier billboards, leaving the ability to use them in the hands of the wealthier companies and individuals.

"Outdoor advertising is an elitist business. I want to bring the power of large-scale outdoor media within reach of the average person." –Giovanni Wolfgang, CEO, Zeusvision

Often technology comes along and spurs new innovation and creates new players in the game. This is what happened at Zeusvision. The founders at Zeusvision saw a new opportunity with these large multimedia signs. They realized that perhaps these billboards didn’t need to be dug in at a single location and mounted on poles. They thought to themselves, “What if these multimedia billboards had wheels and an engine?” That spark of inspiration bloomed into the Zeusvision digital media bus with 31-foot, full-color, multimedia displays on either side. Now their billboards were free to roam anywhere, not tied to a piece of expensive real estate, not tied to the same “billboard” regulations that the mega-media companies were saddled with. Often inspiration comes with side benefits.

Zeusvision enters the market with a novel idea, a new product, and a new price model that could compete (and beat) the well-entrenched competition. Zeusvision has now decided to bring that value and that cost savings to the average consumer. As Giovanni puts it:

“Our belief at Zeusvision (more than anything) is that people want to be recognized and they want their voice to be heard. This assumption is evidenced by the millions of comments and tweets posted to social media sites and blogs daily, not counting the bloggers themselves.”

While social media campaigns like those on Facebook™ and Twitter™ certainly add volume to the voice of the people, it still does not level the playing field. “Location, Location, Location” is the familiar mantra of a number of businesses. Media and advertising still benefit greatly from the perceptions of location. A billboard in Times Square is going to be seen by viewers as originating from a more successful company than a billboard in New Jersey. Likewise a video display on Rodeo Drive in Beverly Hills will get more attention than a billboard in East L.A. It is simply a result of years of popular media conditioning. Zeusvision will remove the roadblocks that prevented you from advertising in these prominent locations.

"Our message is rather simple: The average person or business owner should be able to get their message out to the most influential groups of people, in the most sought after geographic locations."–Giovanni Wolfgang

Zeusvision is launching a public campaign to bring affordable, mobile, multimedia advertising to most major U.S. cities in 2015. Zeusvision promises a revolution in advertising and personal messaging. Not only will Zeusvision's digital media buses deliver stunning 31-foot video advertising, but their team of technologists will be adding an array of unique features that the “big guys” don’t offer.

Zeusvision is including on-board technologies, like GPS, cameras, inertial motion sensors, light sensors, eye tracking, gesture tracking, real-time GPU processing, and other tech packages they are still exploring that allow your graphics and video to interact with the public in ways never dreamed before. They will release their Software Development Kit (SDK) and Application Programming Interface (API) in Q1 of 2015 so other developers can participate. Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99.

Imagine this: Robert has been dating Sally for six months. He has decided to ask for her hand in marriage but wants to do it in spectacular fashion. He goes to his computer, downloads a graphics template from the Zeusvision website and makes a graphic with her picture on it with text asking her to marry him. Next he uploads the proposal image and schedules the time he want’s his proposal to play. Because Zeusvision buses have a route with fixed times and geo-locating ads, Robert schedules his proposal to play on a specific street at 12:00 noon where his fiancĂ©-to-be will be joining him for lunch at an outdoor cafe. As Zeusvision approaches the cafe he receives a text alerting him that his 

Zeusvision bus is only 5 minutes away. Once Zeusvision is in sight he directs Sally’s attention to his proposal graphic. Once she realizes that she is looking at herself on a giant screen bus and she is also being proposed to simultaneously, surprise turns to excitement and hopefully a yes to his question (and happiness ensues). This is an example of messaging technology being used to increase the quality of someone’s life.

To celebrate their vision of “giving the people their voice back,” Zeusvision is giving away free tickets to the 2015 Zeusvision Music Festival for all of the customers that support the Zeusvision Public launch campaign starting on the 27th of October. These are exciting times, to discover more about the Zeusvision Public launch head over to www.zeusvision.com