Pacific Palisades, CA – Jan 24, 2012 - Protect Our Winters (POW) was named “Company of the Year” at the inaugural Avalaunch Winter Market Awards presented by Outdoor Retailer. The awards took place during ORWM12 in Salt Lake City last week.
“This award validates our mission and shows that the winter community supports our actions,” comments Chris Steinkamp, POW’s Executive Director. “There are a lot of great companies in snow sports and while revenue is one benchmark, it’s great to see success being redefined and equal consideration given to companies that are focused on doing good.”
For the Company of the Year award, judging criteria extends beyond the bottom line and includes philanthropic endeavors and stewardship initiatives. Consideration is given to projecting a philosophy that is in alliance with the winter recreational community. The awards are in collaboration with Outdoor Retailer and are created to honor those who have broken new ground in the snow sports industry. Winners are selected by industry peers who voted during the Outdoor Retailer show last week. Additionally, Jeremy Jones POW Founder won Ambassador of the Year for the inaugural Avalaunch WMA’S (Winter Market Awards).
“I can’t think of a company more deserving than POW. Education and discussion are invaluable when it comes to protecting our winters and influencing how we act in every day life. We’re excited to see what mountains Jeremy Jones and crew will overcome this year and beyond,” explains Avalaunch’s Tate Chamberlain.
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