SPY to Donate $30 From Each Sunglass Sale To Philippine Typhoon Victims

PRESS RELEASE (Transworld bUsiness): CARLSBAD, Calif.—SPY® was Happy to Help raise funds over the past week for the victims of Super Typhoon Haiyan in the Philippines by donating $30 from every sunglass sale on www.spyoptic.com to Waves For Water. The funds will support their efforts to provide access to clean water for the victims and families of those affected by the devastating natural disaster.

One of the strongest storms recorded on the planet, Super Typhoon Haiyan plowed across the Philippines with powerful winds hitting the province of Eastern Visayas first. With sustained winds of 195 mph and gusts as strong as 235 mph, Haiyan was the second-deadliest typhoon to hit the Philippines in recorded history. Although they do not know the extent of the damage, the storm is estimated to have killed as many as 4,000 people with over 550,000 left homeless.

Please join SPY in providing a helping hand to the victims of Super Typhoon Haiyan by donating to Waves For Water during this critical time.

For additional information on how to support the victims of Super Typhoon Haiyan, go towww.wavesforwater.org/project/typhoon-haiyan. For more information about SPY, log-on at www.spyoptic.com.

About Happy to Help: In this life, the same people that make us happy everyday are also the first people to drop everything and pick us up in times of tragedy. A strong community provides security and exhibits dedication, and this notion inspired SPY® to create the HAPPY TO HELP program designed to raise funds for victims of natural disasters. Whether you are a loyal SPY customer or not, if you’re out there doing what you love and striving to make this world a better place, you’re part of our community. In the unfortunate event of a natural disaster, SPY will dedicate a portion of sales to assist and help rebuild the affected communities. If you need a hand, we’re HAPPY TO HELP.

Spy Launches New Eco Collection of Sunglasses with Surfrider Foundation

PRESS RELEASE by Transworld Business: CARLSBAD, Calif.—SPY® is happily introducing the “greenest” sunglass frame ever made—the SPY + Surfrider Foundation Helm—as a part of its new eco-friendly Recompose™ Collection.

With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of environmentally conscious eyewear built from sustainable sources.

“SPY’s longstanding relationship with Surfrider Foundation made them an easy choice to collaborate with on our launch of the most environmentally responsible sunglass frame ever made,” says Michael Marckx, SPY President/CEO and Surfrider board member. “As an active member of the Surfrider Foundation for the last 20 years, I’ve seen the tremendous good the Foundation has achieved with over 225 successful campaigns, including the ongoing Save Trestles initiative. Now, the Rise Above Plastics campaign is more crucial than ever and we have to do our part as lovers of the oceans, beaches and waves.”

With both frame and hinges made from 100% biodegradable Plantate™, an all-natural plant polysaccharide material, the SPY + Surfrider Foundation Helm is a breakthrough in environmentally mindful eyewear. Even the recycled packaging, organic cotton protective baggie, soy inks and cleaning cloth are all part of the ethos built into SPY’s new eco-friendly Recompose™ Collection—which is launching with this first partnership between SPY and Surfrider Foundation on Earth Day, April 22, 2013.

Purchasers of this biodegradable sunglass frame from SPY will be happily supporting the goals of the Surfrider Foundation, as $5 from each pair sold will go to aid their mission of protecting oceans, waves, and beaches. MSRP for the SPY + Surfrider Foundation Helm is $110 and can be found at a local retailer near you.

For more information on the SPY + Surfrider Foundation Helm and environmentally conscious Recompose Collection, go to http://www.spyoptic.com/collection/recompose.html. To learn more about Surfrider Foundation and their Rise Above Plastics campaign, go to http://www.surfrider.org/rap. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

About SPY Inc.:

We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports‹the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It¹s what makes us HAPPY, and our customers, too. Our principal products‹sunglasses, goggles and prescription frames‹are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic.com, Twitter @spyoptic and Instagram @spyoptic. 

About Surfrider Foundation:

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world¹s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.

Spy and DCP Team Up with Protect Our Winters

Author: Katie Schlicht, Snowboardmag.com

CARLSBAD, Calif.—SPY Optic™ today announced a partnership with Protect Our Winters (POW) and SPY Professional Snowboarder David Carrier Porcheron (DCP). DCP’s relationship with POW reaffirms his commitment to promoting environmental consciousness. He is active in a number of POW interests, including its Riders Alliance initiative—an athlete coalition—and Hot Planets/Cool Athletes program—a youth education series administered in conjunction with Alliance for Climate Education (ACE).

“The POW Hot Planets/Cool Athletes program affords DCP the opportunity to engage kids about climate change and help influence the next generation of sustainability leaders,” say Kevin Casillo, SPY Snow Segment manager. “DCP is a longtime proponent of reducing his carbon footprint and, working with POW, he has a chance to reach an entirely new, young audience and connect to the snow industry at the same time.”

With respect to the POW Riders Alliance, DCP joins a list of esteemed fellow athletes, including Gretchen Bleiler and Jeremy Jones, in leveraging their collective influence to affect public policy and promote environmental responsibility. Throughout the year, POW rallies the Riders Alliance behind renewable energy initiatives and enterprises designed to heighten awareness of greenness through community education, outreach and action, from local levels to Capitol Hill.

“I have become aware of my impact on the planet in recent years and, a snowboarder, I appreciate being in nature so much—my career completely depends on it,” says DCP. “SPY and POW help me give back to the environment with a portion of sales of my signature snow goggle going to POW’s reinvestment with organizations that share our sustainability mission and focus.”

For more information about POW, its programs, success stories, members, sponsors and grant recipients, log-on at www.protectourwinters.org.  For details about the SPY + DCP + Yes™ Zed™ goggle, go tohttp://www.spyoptic.com/zed/d/1057_c_200. For more information about SPY, log-on atwww.spyoptic.com and www.facebook.com/spyoptic.

Spy DCP Signature Zed Goggles

We are pleased to present our first goggle post showcasing the Spy DCP Signature Zed Goggle! This goggle is a Spy team favorite and comes loaded with a number a sick features:

· Materials – Spy’s polyurethane frames are durable enough to take more than a beating. Isotron face foam features Spy’s moisture-wicking Dri-Force fleece for super soft, dry, warm comfort. The fleece wicks sweat away from your face and out through the foam. The most comfortable face foam on the planet.

· Shape – So flexible they’ll conform to any face. Medium Fit.

· Lens Tech – Polycarbonate cylindrical dual lens system with anti-fog/anti-scratch protection keeps your vision clear, even after you give these goggles a beating

· Ventilation – Spy's patented Scoop venting system forces air through strategically placed vents of varying aperture on the goggle frame to shut down fog. Your vision will thank you

· Strap – Dual adjustment, silicone-ribbed strap is easy to adjust and sticks to your head, as well as being fully helmet compatible.

Plus a portion of the proceeds from every DCP signature colorway are donated to reforestation in Costa Rica to help offset DCP’s carbon footprint!

Purchase at Evogear.com $99.95