Showing posts with label K2. Show all posts
Showing posts with label K2. Show all posts

Monday, October 7, 2013

K2 Sports Teams up with Protect Our Winters and Industry Peers in Washington to Lead Efforts Against Climate Change

SEATTLE, Wash. (Oct. 3, 2013) – K2 Sports joined forces with Protect Our Winters (POW) and the Natural Resources Defense Council(NRDC), a group of high profile leaders and athletes in the outdoor and snowsports industries, for meetings with Washington officials this week to bring attention to the issue of climate change and its impact on the industry as a whole.
After a round of meetings with Senators from states known for winter sports, the group held a press conference outside the nation’s Capitol. Rep. Henry Waxman (D-Calif.), the ranking member of the House Energy and Commerce Committee which oversees issues such as climate change, hosted the group as they led a discussion on topics related to the shrinking of the world’s snowpack.
Matt O’Laughlin, senior engineer at K2 Skis, heads up the company’s Sustainability Team and was onsite in D.C. to show K2’s support for this cause. “We’ve been snow farmers for 50+ years,” said O’Laughlin. “The changing climate directly impacts the livelihood of our employees, athletes, retailers, the recreation of our customers and the health of our business,” he noted. “It should be apparent as we stand side by side with industry peers that this is a serious situation that affects all of us across the board. 
In addition to the President’s Climate Action Plan, the group specifically advocated to support the United States Environmental Protection Agency’s proposed Carbon Pollution Standard released on September 20,2013. While in Washington, the Protect Our Winters team and O’Laughlin brought their experiences from the mountains to the forefront in order to drive the battle against climate change. Among the many meetings, O’Laughlin was able to discuss the impacts happening in Washington State, where K2 Sports is headquartered, with Senator Patty Murray’s (D–Wash.) staff. 
With 23 million winter sports enthusiasts, more than 212,000 jobs, $12.2 billion in annual revenue and $7 billion in salaries dependent on consistent winters, the winter sports industry has a significant interest in climate change and the state of the environment. For more information on the impacts of climate change on winter tourism click here.

Monday, February 6, 2012

K2 Donates $25k To SOS Outreach

The SIA Snow Show provided a space for the industry to highlight its efforts to introduce youth to the outdoors by holding the Active Youth Alliance (AYA) Summit in the Denver Convention Center lobby on day three of the show.  Twenty youth from SOS Outreach, an Avon-based youth nonprofit organization, came to the  show to be part of the summit, at which President and CEO of K2 Sports Anthony De Rocco  presented SOS Outreach with a $25,000 dollar check to show their support for programs that get youth outdoors.

Mary Jo Tarallo of National Learn to Ski and Snowboard month highlighted the vital importance of industry connection to the next generation of skiers and riders. “The more outreach we do now, the healthier the industry will be tomorrow” said Tarallo.
For more info on the AYA Summit and how the industry is doing its part to get kids involved, read below:
Students in SOS’s long-term University program spoke about how they have gotten more involved in their communities and developed leadership through SOS programs. It all starts with engagement in the outdoors. With all AYA members, the activity is just the hook to positive life impacts.
Speakers included SIA president David Ingemie, as well as President and CEO of K2 sports Anthony De Rocco. De Rocco recognized the unique ability of winter sports to turn kids into lifelong outdoor enthusiasts, and thanked SOS and AYA for the work they are doing in this effort.
The organizations in the group, working together under the name Active Youth Alliance (AYA), collectively reach almost 50,000 youth across more than 80 mountain resorts through various outdoor programs. Their mission is to get 1 million kids outdoors over the next 10 years, the estimated number of new skiers and snowboarders the sport needs to prevent a decline. Those represented in the Alliance include summer and winter programs and spans the entire nation. The goal of the Alliance is to work together for awareness, apply for grants and rally for industry support with their combined voices.

Tuesday, January 11, 2011

The 21 Day Reusable Challenge Starts Today!

Current 2010 champion and 4 X-Games halfpipe gold medalist Gretchen Bleiler is proud to announce the kick off of the “21 Day Reusable Challenge,” an eco-minded call to action asking individuals around the globe to give up single serving disposable plastic water bottles, plastic grocery bags and Styrofoam takeaway containers for 21 days. In addition to wanting to get the public involved, Gretchen has also asked other winter X Games athletes to take the challenge with her going into Winter X Games 15.

With the idea that it takes 21 days to build a habit, the challenge encourages people to consciously “create a habit” to benefit our habitat. As the keynote speaker at a college environmental conference during the fall of 2010, Gretchen wanted to call students to action. Out of this desire, the 21 Day Reusable Challenge was born.

Gretchen says, “Every single one of us has a unique opportunity to create awareness and influence change, so the 21 Day Reusable Challenge is a chance for people to stop using harmful disposable products, and inspire their friends and families to do the same by simply posting videos and photos through their social network.” From there, Gretchen’s Facebook followers vote on the most inspirational stories and the top five individuals with the most liked stories will win products from Gretchen’s sponsors Oakley, K2, Mission Skin Care, ALEX Bottle, and Holga Cameras.

In collaborating with other industry snowboarders and X Games athletes, Gretchen hopes to spread the message and encourage people to participate in the challenge, incorporating reusable living in their everyday lives while also raising awareness to the amount of disposable waste we are still exposed to on a daily basis. “Our winters depend on how we manage our consumer habits, and since most of these athletes already practice sustainability, this is a chance for them to show it and encourage their fans to do the same” says Gretchen.

After winning a silver medal in the 2006 Winter Olympics for women’s snowboarding halfpipe, Gretchen decided to use her new platform as a chance to speak about an issue that is close to her heart in many ways, climate change. In addition to working with sponsors Oakley and K2 Snowboarding to create signature eco friendly products, Gretchen has also started her own sustainable stainless steel reusable water bottle company, ALEX Bottle, with husband and former Oakley Marketing Manager, Chris Hotell. For more information on ALEX Bottle, please visit www.alexbottle.com. For more information on the 21 Day Reusable Challenge or to participate go to www.reusablechallenge.com.

To post images and videos of your own 21 Day Challenge to Gretchen’s Facebook page (a requirement to be a part of the contest), go to www.facebook.com/gretchenbleiler.

Follow Gretchen on Twitter for 21 Day Reusable Challenge updates/ posts atwww.twitter.com/gretchenbleiler and if/when you tweet back, please use the hashtag #reusablechallenge.

Wednesday, December 22, 2010

K2 Eco Pop Rocker Snowboard - Women's 2011


The K2 Eco Pop Rocker Snowboard wow-ed testers last season and took home awards for top Women’s board in Snowboarder Magazine’s Best of Test and Transworld’s Good Wood as the first ever women’s specific Eco Conscious snowboard. Prepare to be wow-ed even further… because, after two years of begging from the Alliance Team K2 has finally introduced the Turbo Dream’s infamous All-Terrain Rocker into a top shelf women’s board. But don’t worry, K2 kept the Harshmellow™ dampening and Hybrilight™ construction to solidify the Eco Pop’s status as 2010’s top all-mountain queen. Notable features include:
  • Flex and Rider Style: K2’s proprietary vibration dampening system returns. As an industry first, Harshmellow™ is a magical compound that maximizes fun by decreasing negative vibrations, leg burn and rough landings.
  • Construction and Core: Hybrilight™ construction features a thin, constant thickness sidewall designed for maximum performance and minimal material usage. The result is a lighter, more advanced snowboard with significantly less waste produced in manufacturing. Better. Greener. // Hybritaper™ tapers out the core at the tip and tail to reduce the swing weight. K2 blended the tips from a cap into a thin sandwich removing material where you don’t need it // Rhythm WH4™ Core
  • Shape: Setback twin, ¾” back stance // The K2 Eco Pop Rocker Snowboard has the K2 All Terrain Rocker. Designed for use throughout the mountain, this rocker allows for effortless turns on hardpack but also provides ample float in softer snow and crud. A setback stance and medium rise through the tip and a lower rise in the tail defines this multi-purpose freerider.
  • Base: 4000 Sintered Base is the fastest natural base material available. Exceptionally durable, absorbs wax faster and retains wax longer

Thursday, July 15, 2010

The Best Snowboard Technology of 2011 by Snowboard-Review.com


Every year tons of new technology hits the board racks; some of it is good, and to be frank, some of it isn’t. After a week of heavy testing, the Snowboard-Review test team have compiled a short list of technology which is head and shoulders above the rest, the goods you should be investing your hard earned cash in this coming season.   

Bamboo Cores

There’s no denying that standard rockered snowboards have a place in snowboarding, forgiving landings, buttery smooth takeoffs, catch free run-ins, extra float in powder and lightening quick turn initiation. The problem is, there’s just something missing from rockered boards, namely that juicy pop you get from camber… well that was until some clever fellow decided to trade the standard Poplar / Aspen wood core for Bamboo. Bamboo livens up the ride a treat, ollie pop is increased significantly and you even get tons of feedback and recoil from snappy short radius carves. Not only is Bamboo killer for the ride characteristics of snowboards it’s also incredibly sustainable, a member of the grass family of plants, some varieties can grow by up to 60cm in a day and harvesting does not kill the plant!

We rated the K2 Fastplant, featuring k2’s Bambooyah core. Unlike traditional laminated cores, the Fastplant uses bamboo laminates layered one on top of each other much like a skate deck with a fibreglass torsion box wrap. Even with K2’s jib rocker, tail heavy wash-outs are a thing of the past; the Fastplant has unbelievable pop and flexibility. K2 was so blown-away by the durability of their Bambooyah core, that they’ve slapped a 5 year warranty on it. We’re also digging the Stepchild Headless Horseman, with a board graphic that doesn’t half resemble the storyboard from Tim Burton’s Sleepy Hollow this board doesn’t just look cool it dominates the park. Our head of testing liked it so much, he was on the phone to the distributor pre-ordering his Headless Horseman for next season as soon as we stepped off the plane, back in Blighty.

Hybrid Rocker Profiles

Last season there were a few manufacturers experimenting with camber and rocker hybrids. Never Summer and Mervin chose rocker between the bindings and camber at the tip and tail, whilst the Nidecker and Rossignol factories went for camber between the feet and rocker at the tip and tail. The most obvious differences between the two schools of thought are that when rocker is used between the feet the majority of the flex comes from between the bindings, meaning that carves can really be worked through the flex of the board and the tail pops you out of carves; where as the Nidecker / Rossi version flexes more at the nose and tail and is more rigid between the feet, meaning that carves feel more like railing turns on a cambered board.

Other brands are now choosing their side. Burton has chosen to follow Never Summer and Mervin and has created the Flying V profile. Jones, Capita, APO and Salomon are backing Rossignol’s and Nidecker’s technology. We were really impressed with the Rossignol One which now combines Amptek with Magne-traction, and APO’s BC Powder Rocker, which held a perfect edge on the morning ice. One thing is for sure, if you want rocker but you don’t want to constrict yourself to the park, you should be looking at a hybrid. All you have to work out now is which side of the fence you’re going to sit on.

Bataleon Triple Base Technology

Bataleon’s Triple Base Technology is a freestyle phenomenon, but have you tried TBT on a stiff freeride gun? I thought not. With stiff boards initiating carves can sometimes be a bit of a chore and working the board into anything other than huge radius carves is impossible. Freeride specific TBT has a narrower flat section under the broadest part of the nose and the tail. The Bataleon Undisputed is as stable as an oil tanker, and almost entirely catch-free. A board that puts you at ease at radical speed, but that also rolls effortlessly into turns, darts between edges in the blink of an eye and works in tighter turns than you’d expect from a board which plainly put is stiff. I’d go as far as to say that Triple Base Technology is even better for freeride boards than it is for park rides. Now put that in your pipe and smoke it.

Atomic’s Pop Rocker Profile

Pop Rocker isn’t confined to Atomic snowboards, but Atomic are certainly pioneering this technology. This year Atomic are expanding their Pop Rocker technology from the Axum into pretty much the remainder of their range. The idea behind Pop Rocker is; when loaded, the point at which the nose and tail start kicking up, moves towards the bindings. This moves steering towards the feet, increases the ease at which turns can be initiated and improves float in un-pisted snow, whilst retaining the majority of pop associated with camber.

One board that certainly benefits from Pop Rocker is the Banger. The Banger literally dives into turns, the nose rides up in anything that resembles deep snow and I was riding a 158 my normal all mountain board size. Because the nose is naturally softer because of the pop rocker profile, heavier glass laminate can be used through the rest of the boards. By using Quadraxial glass, a thin core profile and retaining standard camber in the tail, the Banger works in tight turns but stomps tail skipping pillow lines and slashes powder laden burms with the best of them.

Tuesday, January 12, 2010

K2 Eco Pop Snowboard

Completely inspired by K2’s Gretchen Bleiler the EcoPoP is the quintessential Women’s specific earth friendly all terrain snowboard.

Designed with performance and Mother Earth in mind, the all New EcoPOP unleashes lightweight precision and accuracy with the least amount of materials possible. A setback twin hyper progressive shape with carbon matrix I torsion forks and a 4000 sintered base give this board everything you need to push your riding to the next level while the textile topsheet and hybrilight construction reduces waste and provides an ultra lightweight ride. The addition of Flatline provides smooth, equal pressure everywhere, creating the perfect balance of stability and versatility. An integrated Harshmellow system reduces the chatter and dampens your landings for the ultimate earth friendly ride. K2 also carefully reduced usage of heavy, environmentally harmful inks in the boards graphics.

Sizes: 145, 148, 150, 155

Purchase at Porterstahoe.com $499.99

Wednesday, November 25, 2009

K2 Gyrator Snowboard

For the 2010 season, K2 expanded their Eco Conscious and Hybrilight Construction into the Gyrator (shown above), all new women’s EcoPop, and new powerhouse Slayblade. K2 report these construction methods save on steel, base material, structural layers, ink and solvents, as well as a 100% improvement on both UV coating and ABS plastic. For more information go to K2.com.

Purchase at Porterstahoe.com $549.99.

Wednesday, March 4, 2009

K2 "O" Snowboard

This year, K2 Snowboards have made great efforts to minimize their material consumption and to contain their waste stream. They've introduced HybriLight Construction which makes their new "0" lighter and stronger than most other snowboards and supposedly reduces emissions of C02, Sox, Nox, and particulates by 67% - 90%.  HybriLight Construction is said to completely eliminate the usage of ABS plastic, and produce a fiberglass that is 35% stronger thus requiring less construction materials. In addition, K2 claims to have eliminated 85% of plastic packaging material, 94% of ink and solvents, the need for a UV coating, and produced the wood cores from sustainably harvested Aspen and Bamboo which regrows from existing root systems after cutting thereby mitigating soil erosion in their ecosystems. Besides revamping their manufacturing process so winter lives on K2 will purchase pollution offset credits for every “O” snowboard manufactured.  These credits ensure that purchasing this snowboard will not contribute to the deteriorating environment. Find out more at www.k2snowboarding.com!