ClearVision Optical, global distributor of nearly a dozen
eyewear brands sold in 40 countries worldwide, announced the launch of Aspire Eyewear—a new brand that offers a “barely there” fit and feel with optical and sunglasses frames that are lighter, thinner, stronger, and more pliable than anything previously launched in this market. Aspire Eyewear is created with SDN-4, a specially designed nylon material proprietary to the brand. Cutting-edge design for the label was made possible through the use of advanced 3-D printing capabilities—reducing prototype lead time from two months to 20 minutes in some cases, which allows for design responsiveness to eyewear trends in each moment.
“There is a lot of interest these days in wearable technology,” said Peter Friedfeld, Executive Vice President, ClearVision Optical. “But from a practical standpoint, the core issues related to eyewear for consumers remain design and wearability. Most people wear their glasses every day, all day. And the pair they choose to wear in many ways comes to define their personality. We felt that the average eyewear frame today was bulky and not up to the aesthetic and performance standards of other accessories that consumers use daily. We invested in developing the SDN-4 technology and advanced 3-D printing capabilities so that we could change that and bring a product to market that 'aspires' to keep up with today's consumer.”
New material and technology leads to new design capability: Designed for the manufacture of extremely lightweight eyewear with exceptional thinness, the hypoallergenic SDN-4 material also offers shape memory, is heat resistant, and will not fade in UV exposure. Using customized SDN-4 sheet material, Aspire frames are not injected, but created with Computer Numerical Control (CNC) machinery to produce unique shapes and color possibilities. Aspire Eyewear also features a proprietary anti-slip nose pad system that does not leave a mark on the wearer, and a revolutionary seamless hinge, eliminating the need to replace screws in eyewear.
This philosophy of aspiring to transcend is integrated by the label beyond its use of advanced technologies. The question Aspire Eyewear branding asks the eyeglass wearer is: “Who Do You Aspire To Be?” That message is carefully articulated in personality-driven product designed for both men and women. The brand referenced popular trends, classic motifs, and advanced architectural aesthetics to appeal to different personality types when designing its initial collection of 12 styles for men and women, as well as three sunglasses styles. Each of the 36 frames and 5 temple designs in the collection are detachable, giving the wearer the opportunity to further personalize their own eyewear. The Aspire Eyewear logo is placed subtly inside the frame of each pair of glasses, because the label feels it shares creative responsibility with the wearer. The inspiration is that, together, both the frame and the wearer bond to reflect the special qualities required to “aspire” to transcend in a new generation.
###
About Aspire
Launched in 2015, Aspire Eyewear is a new brand from ClearVision Optical. The brand introduced eyewear frames that are 50 percent lighter and thinner than anything introduced to the eyewear industry before it, offering consumers a “barely there” fit and feel. This next generation frame was made possible through the use of a proprietary SDN-4 technology and advanced 3-D printing capabilities. The philosophy behind the branding for this label is based on the question: “Who Do You Aspire To Be?” This message is carefully articulated in its personality-driven design for both men and women. The brand references popular trends, classic motifs, and advanced architectural aesthetics to express different personality types in its collection.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear, BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision‟s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, NY, ClearVision‟s collections are distributed throughout North America and 40 countries.
No comments:
Post a Comment