Tuesday, March 20, 2012

Burton partners with bluesign technologies to improve textile performance and sustainability

I just found out that Burton signed with bluesign technologies this past January in Salt Lake City, Utah from greenroomvoice.com! This is huge for sustainability in snowboarding.

Sustainability first

The bluesign crew reports that the enthusiasm at Burton is overwhelming and that everybody especially Donna Carpenter, Jake Burton’s Wife and Co-Founder is very excited to undertake this venture. Using the independent bluesign standart and their certified supply chains means the accomplishment of a holistic approach to green production: Water, air emission, waste and most important of all: chemical management!
This is all the more exciting, as Burton has always been leading the way in Snowboarding. They have influenced this sport into what it represents today and they will inspire many other brands smaller end equal to do the same. Their example shows: it is possible!

Burton Snowboards (USA)

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia.
Burton has recently signed on with bluesign technologies ag as a System Partner to work on development of Burton’s future product lines. Stay tuned for more details on Burton’s efforts with bluesign technologies in the fall of 2012.

bluesign® standard

The bluesign® standard brings together the entire textile manufacturing chain to jointly reduce the ecological footprint of a responsibly acting textile industry. Instead of focusing on finished product testing, the bluesign® standard analyzes all input streams – from raw materials to chemical components, to resources – with a sophisticated “Input Stream Management” process. Prior to production, components are assessed based on their ecotoxicological impact. Potentially harmful substances can hence be eliminated before production even begins. A key aspect of the bluesign® standard is never to compromise on product functionality, quality or design. Using “Best Available Technology” (BAT) along the entire textile manufacturing chain ensures that products meet the environmental standards without cutting back on performance requirements.
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