Friday, December 9, 2011

Protect Our Winters Launches Winter Gear Designed By Volcom

Protect Our Winters (POW) and Volcom announced today they have combined efforts to create a POW branded line of men’s and women’s performance outerwear to keep their environmentally motivated fans cozy this winter. The POW/Volcom line includes a men’s Hydro Full-Zip Hooded Sweatshirt, men’s beanie, a women’s 1/4 Zip Hooded Pullover and Women’s Technical Crew.  Proceeds of the merchandise will support Protect Our Winters through Volcom’s “Give Back Series” contributions.  The line is on sale now at all Volcom retail outlets and on POW’s website, www.protectourwinters.org.

“We’re excited and honored to have Volcom support us in this way.  Volcom is one of the most relevant brands in action sports and this partnership gives our supporters an opportunity to contribute to POW by purchasing some amazing gear”, said Chris Steinkamp, POW’s Executive Director.

“We are stoked to create merchandise that helps support such a great cause as Protect Our Winters.  We strongly believe and hope all our customers will get behind POW’s important mission to reduce climate change, said Dutch Schultz, Vice President of Product, Volcom.  “Climate change in our mountains is an extremely important issue.  If we want to keep riding for decades to come, the winter sports community needs to be a collective force to help reduce climate change.”

About Protect Our Winters:
Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 30,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit protectourwinters.org

About Volcom: 
Volcom is an innovative designer, marketer and distributor of premium quality young men’s and women’s clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete- driven, creative and forward thinking. Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom and Electric branded products are sold throughout the United States and internationally. Volcom’s news announcements are available through the company’s website at www.volcom.com and you can learn more about Volcom’s Sustainability & Corporate Social Responsibility initiatives at www.volcom.com/newfuture.
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