Friday, October 14, 2011

Environmentally Conscious Niche Snowboards Licenses Magne-Traction

Niche Snowboards, based in Salt Lake City, is excited to announce the recent acquisition of the Magne-Traction license from Mervin Manufacturing. The license will allow Niche to use Magne-Traction on all snowboards going forward with the 2012-2013 season. Niche is 100% committed to doing everything they can to be as eco-friendly as possible. Read the official release from Niche:

Salt Lake City, UT-Niche Snowboards is very excited to announce an agreement with Mervin Manufacturing to license Magne-Traction to be used on snowboards for the 2012/2013 season, and beyond.  Niche founder, Dustin Morrell had this to say: “Niche’s eco standpoint aligns well with Mervin Mfg.  We could not be happier with this partnership.  I am excited to release Magne-Traction technology with the combination of Niche’s  Hemphop, Snappy Sap, Digi-Print and Magma Fiber.  The Niche Aether is one kick-ass board that now comes with Magne-Traction.  It does not get any better!”
Niche will release a total of 60 limited edition 2012 Aether 156 models to celebrate with a special Michael Sieben graphic to be shipped in November. “I’ve been a cheerleader for the “wiggly edge” for many years and I’m happy to see it come to Niche.  We will do the design justice for sure,” said Greg Hughes, VP of Sales/Marketing.
Contact your Niche Sales Rep or Niche Snowboards at
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