Saturday, May 28, 2011


Apparel Magazine’s 2011 Sustainability All-Stars program recognized The North Face as one of five companies determined to make a difference for people and planet. The award, announced in the June 2011 issue, celebrates the innovative products and programs at The North Face and the company’s commitment to sustainability, including our partnership with bluesign, commitment to renewable energy, material innovation, waste and community.

The bluesign partnership is exciting for us because of the close relationship The North Face has built with them to influence our supplying factories to adopt some of the most stringent and innovative standards out there to reduce waste and chemical use. Apparel Magazine also called out our innovative redesign of the best-sellingVenture jacket. This year, the Venture jacket is being constructed from HyVent DT Eco fabric. The new fabric is made with natural castor oil, which saves more than 50,000 pounds of petroleum-based materials each year.

We also told Apparel Magazine about the steps we’ve taken in our operations, including the solar panel array at our Visalia,CA distribution center and our poly bag recycling program implemented throughout The North Face retail stores (more coming on this soon).

Finally, the editors at Apparel Magazine were equally as excited as we are about our educational campaigns. The Hot Planet, Cool Athletes program teaches kids about the effects of climate change on outdoor recreation through collaboration with advocacy groups Protect Our Winters and Alliance for Climate Education. If you haven’t looked at photographer James Blalog’s work tracking glacial recession through stunning time-lapse photography, check it out. We’re supporting his work observing the glacial loss at Mt. Everest to bring attention to the climate crisis and its effect on the world’s natural treasures.

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