Thursday, June 17, 2010

POW Riders Alliance - SuddenRush Atlantic Rainforest Initiative

Protect Our Winters has partnered with our friends at the SuddenRush Atlantic Rainforest Initiative (SRARFI) in an effort to pool the contributions of the global winter sports community so as a united front, they can protect one of the last remaining rainforests on earth.

Protecting rainforests is the single most effective thing we can do to offset climate change. Burning tropical forests contributes 20% of the world’s greenhouse gas emissions, that is more then all cars, trucks, trains and planes combined!

The rainforest that we’re targeting is a special piece of land, stretching along Brazil’s Atlantic coast - less than 7% of the once-expansive Atlantic rainforest remains today. It extends inland to eastern Paraguay and the province of Misiones in northeastern Argentina, and narrowly along the coast into Uruguay. Our target is to protect 172 acres, creating an ecolological corridor that one day will reach the borders of the Serra do Conduru State Park.

The unique aspect of the Riders Alliance is that all intact rain forest that we sponsor is then transferred to the Brazilian government and into a natural reserve that guarantees governmental protection for eternity.

It will also be re-planted as a sustainable rainforest so that the it creates real income for the inhabitants. Today, entire communities and tribes earn five to ten times more money in harvesting sustainable plants than they can earn by chopping down the forest for subsistence crops. This much-needed income source creates the awareness and economic incentive for the population in the rainforest to protect and preserve the forests for long-term profits for themselves and their children and is an important solution in saving the rainforest from destruction. This is the only solution that makes a real impact, and it can make a real difference.

Join The POW Riders Alliance

Whether you’re a pro or a weekend rider, we invite you to join the POW Rider’s Alliance by offsetting your carbon footprint and taking a huge step in reversing climate change. Offset a day, a month or an entire season year and your contribution will be invested towards protecting this rainforest for eternity. One your contribution is made you’ll automatically be able to see the tract of protected land via GoogleEarth and will also become a valued POW member.

Again, it’s the most important thing we can do to both offset carbon emissions and conserve precious biodiversity. Each of us should contribute in some way to help protect the lifestyle we love and by investing in the most effective way to stabilize climate change, collectively we’ll help slow down global warming for generations of riders behind us. Together We Can Protect Our Winters.

To help you determine your carbon footprint in tons visit this website:

The average US individual emits approx. 20 tons of CO2. For reference, to offset approximately 1 ton of CO2/year you’d need to purchase 2.5 acres of rainforest land. For more information about the SuddenRush Atlantic Rainforest Initiative (SRARFI), please click here!
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