One Hundred Apparel takes its name from the simple but elegant commitment to donate 100% of its profits to creating access to clean water. The clothing company uses water-based silk screening on their shirts and hoodies, which are known for their softness and fit, and gives them a stylish twist. We’re not talking about itchy tote bags as a token of appreciation for your help, but great t-shirts that you will love wearing, which in turn help create clean water access. A purchase of a t-shirt puts $10 towards a well-building project; for a hoodie, it’s even more, at $16.
One billion people can not count on getting clean water. We want to help. You want to help. One Hundred apparel, which has partnered with the universally-praised charity: water, is a great way to help, and get a cool new t-shirt in the process.
Holden is proud to announce their new tee shirt collaboration with Protect Our Winters (POW) to be released August 2012. Holden artist John Phemister, aka Goo, has designed a unique collection of tee shirts featuring abstract watercolor art titled “The Four Elements”. All proceeds from this collection will go towards POW’s recently launched Coal Kills Snow coalition. The project is dedicated to shutting down coal mines and spreading education about environmental destruction from mining practices and coal burning. Coal is the number one contributor to global climate change. To stop this, Holden and POW have come together to ensure there is snow to play in for our future generations to come. Holden X Pow tee shirts will be available atholdenouterwear.comand selected shops.
“Holden is exactly the kind of partner that we love to work with. They understand that business can lead the environmental solution and we’re really excited to focus the proceeds of this partnership on an environmental issue in their backyard, that should be top of mind for all of us”, said Chris Steinkamp, Executive Director of POW.
“Holden continues to seek out ways to improve our process. Working with POW gives us a whole new way to help. While we are doing what we can to make our products better, we can also take action to raise awareness and help stop others who are not making the best choices for the earth with the help of POW”, said Holden CEO, Ben Pruess. “Chris (Steinkamp) and Jeremy (Jones, Founder of POW) have really shown such a passion and made an impact in fight for change. We wanted to support them in the ongoing efforts. At the end this is the
only play round we have and we would like to pass it on.”
About POW
Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains. After having been turned away from areas that had once been rideable and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by us all to address the problem.
Snow-based recreation in the United States is estimated to contribute $67 billion annually to the US economy and supports over 600,000 jobs. So when we look at the cost of inaction, it’s serious business. We represent the global snow sports community – there are 21 million of us in the US alone. Clearly, it’s time for us all to step up and take responsibility to save a season that fuels our passions but is also the foundation for our livelihoods, our jobs and the economic vitality of our mountain regions.
Protect Our Winters is the environmental center point of the global winter sports community, united towards a common goal of reducing climate change’s effects on our sports and local economies. POW was founded on the idea that the collective power of the winter sports community is massive, and if we can all work together, the end result can be revolutionary. Together We Can Protect Our Winters. More information on POW can be found at protectourwinters.orgor by contacting partners@protectourwinters.org
About Holden
Holden outerwear, is the modern, independent outerwear brand. Timeless quality, market-leading style, innovative ideas, eco-friendlier options and an openness to be yourself— are the principles that set us apart.
Based in Portland, OR and Founded by renowned professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Holden grew out of a desire to bring street fashion to the mountain. Holden fills the void in the market for progressive aesthetics and companies with a conscience.
2012 marks the 10 year anniversary of Holden widely recognized leader in style trends, fabric and technical innovations, and environmentally committed outerwear. From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led.
United By Blue is an ocean-friendly apparel brand that associates the sale of each product with an environmental action. Every time someone buys one of their items, the company removes one pound of trash from the ocean and other waterways by organizing and hosting cleanups.
United By Blue was founded by American-born entrepreneur Brian Linton in May 2010. He decided to use his company’s money to contribute to real and significant ocean conservation efforts. The brand offers a range of organic cotton t-shirts, canvas bags and artisan jewellery. After more than 60 cleanups, with help from over 1000 volunteers, a total of 82,527 pounds of trash has been removed from the water by the company to date.
atreebutes is a cool new "clothing alteration project" by Nicolas Müller & Frederik Kalbermatten. They have an interesting view on the sustainability that i like. See for yourself...
There is this word.
Sustainability.
It is all over the place. It has become so popular that some people use it without considering what great responsibility comes with it. Even the petrol industry and major airlines like the sound of this word and dig out the 2 green percent in their companies to create a global marketing campaign out of them.
Although our main goal at atreebutes is to make clothes that are better and healthier for people and have little to no impact on the environment, we have to take it easy with the use of the s word.
Because we know that everything we do messes something up. Even if we try to be a good or „less bad“ brand, we still create problems that wouldn’t be there without us. If we wanted to live a sustainable life, we shouldn’t be doing a clothing brand. It’s as easy as that.
You can buy an organic apple at your local farmer’s shop and with some luck it is 99% organic because there is mainly water and sun involved in growing that apple. But there are so many steps involved in making a simple T-shirt that once it is finished, it has done some harm. We are aware of that.
But on the other hand you have to start at some point. Without being intimidated by what problems might lie ahead of you. That’s why we’re cool with the fact that the s word is so popular right now. It creates awareness for what’s going on in this world. And if it motivates people to make only a small step into the right direction, it means they make one step less into the wrong.
That is our mission. No steps into the wrong direction.
What you see here is our personal first step.
If you like parts of it and it maybe even gets you to change some of your old ways, we are on the right track.
And if you like it even quite a bit and you would like to become a part of it, drop us a line.
Woohoochiii Clothing is a small progressive German company designing ski, snowboard, and skate related shirts that are made with organic fair-trade-certified cotton, are GOTS certified, and striving to be 100% climate(carbon)-neutral. Although the emissions occurring the printing process arent compensated for yet their main goal is to compensation for all their emissions as soon as possible.
KLeN Laundry found its niche creating eco-friendly socks, underwear, undershirts, and accessories for the action sports enthusiast. From using bamboo and organic cotton in the construction of its garments to recycled paper and cardboard for packaging, KLeN has been moving forward to advance its goals by reducing its impacts on the earth.
Our contributor Michael Sudmeier talked with KLeN Founder April Froke and got the scoop on what the company has been doing to create a more eco-friendly product.
By KLeN’s standards, what constitutes an eco-friendly product?
While there is much debate on this topic, we feel that anything that can be harvested sustainably and without using harmful pesticides or chemicals (hint, hint bamboo) can be considered eco-friendly. In addition, anything that is recycled and used in a second life is a great way to be eco-friendly. Conventional cotton, which is the staple of most clothing companies, uses 25% of the world’s insecticides. Organic cotton, which KLeN uses in the production of our printed tee’s, not only does not use pesticides, but it uses a lot less water as it is a rotation crop. When crops are rotated the soil maintains its nutrients and is better able to retain water. Mass irrigation, which is used in the production of conventional cotton, uses 3,000 cubic meters more of water per acre to grow than organic cotton. Unfortunately, currently only 0.5% of the cotton market is organic.
What convinced you that the time was right to launch KleN?
A quick look around at the state of the world—global warming, floods, draughts, famines, oil spills, et cetera—is all it took to convince us that the time was right to launch KLeN. Our goal is not to take food away from pandas, and we can’t save the world by ourselves, but we are damn proud to do our part!
How does KLeN attempt to minimize the environmental impact of its packaging materials?
Going hand in hand with making products that are good for the environment, at KLeN we realize that all is lost if the packaging that is used negates the benefits of the actual product inside. With that in mind, we have made a conscious effort to use recycled paper and cardboard for all of our sock packaging. Additionally, the paper sleeve on all of our underwear, undershirts, and hang tags is recycled. Lastly, in a way to ensure that none of our material goes to waste, the decorative “touch n feel” fabric swatch on each shirt is made from scraps that would otherwise be thrown away. All of these efforts, combined with our attempts to use the least amount of packaging possible help ensure that our packaging is every bit as environmentally friendly as our products.
What trends do you see shaping the way companies approach eco-friendly products and practices?
We are happy to see that many companies in the industry have recognized the need to use eco-friendly products and reduce the impacts that they have on the environment. Since the environment and its protection are such hot button issues right now, we see many clothing companies and retailers embracing the use of eco-friendly products.
Everyone needs to check out Grün [pronounced: grew-en; meaning: green, ecologist] an indy company run by a small group of snowboarders and skateboarders. They are a new eco-ethical board wear company doing way more than the majority of companies to ensure their products are 100% eco friendly and ethically produced. Grün takes the raw garments then prints them by hand using water based inks. Likewise they used organic hand loomed cotton for clothing labels, and even the hang tags are made from re-purposed cardboard. The extent of what they do to remain truly eco-ethical is far in excess of the half measures employed by the rest of the market. Below is a detailed look into Grün’s environmentally aware practices and eco credentials.
100% ORGANIC PRODUCTS
100% organic product, produced under the Global Organic Textile Standard (GOTS) and certified by Control Union and The Soil Association. The certification encompasses the farming, production and distribution, ensuring full traceability of every product. Grün's Earth-Positive based range is free from genetically modified organisms.
FAIR TRADE PRACTICES
Under the organic standard, farmers and agricultural workers are protected by stringent social criteria, total traceability across the entire supply chain, and also by the ban on the use of poisonous chemicals that can severely damage the health of farmers and their families. These standards also free poor farmers from third world debt to chemical companies on the ‘pesticide treadmill’.
JUSTICE FOR WORKERS
To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, Grün goes further, making transparent the manufacturing supply chain through an independent audit by the Fair Wear Foundation, which
promotes fair labour conditions in the clothing industry.
LOW CARBON
Made in manufacturing facilities in India powered by wind turbines, from low-impact organic cotton, and is distributed through carbon neutral warehouses and offices in that use only renewable green electricity.
ENVIRONMENTALLY FRIENDLY
Certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex Standard is a guarantee of the safety of textiles and dyestuffs to human health and to the environment. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing process.
LOOK AFTER OUR WATER
The processing of the dye effluent takes place in a controlled closed-loop purification system that uses treatment ponds, sand filtration and reversed osmosis to convert the waste water into clean water.
LOW WATER FOOTPRINT
It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and a pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rain. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.
PICK YOUR COTTON CAREFULLY
We guarantee that we do not use cotton from Uzbekistan while the use of forced child labour is endemic. This follows the recommendations of the Environmental Justice Foundation's ‘Clean Cotton Campaign’. The complete traceability of certified organic cotton allows us to make this guarantee.
TRANSPORTATION
‘No Airfreight’ policy. We use containerized ocean shipping, thus the carbon footprint generated by transporting our apparel to Europe, Japan and the USA is negligible, more like a fingerprint, less than 1% of the total. We cannot solve the world’s transportation and energy security issues, but we can ensure that our own methods do nothing to contribute to environmental damage, social injustice or climate change.
HAND FINISHED
Finally we hand print all our tees using non-toxic, non-hazardous, water based eco inks. This means that any spillage can simply washed away, and misprints can easily be remedied without wastage.
Just as importantly it means our gear doesn't pump synthetics into the environment. The ink becomes part of the fabric as opposed to sitting on top of the fabric. The benefit of this is that water based inks will not crack or peel off over time as with PVC based inks that have a raised and rubbery or plastic feel to them.
Bamboo Rider is an eco-friendly clothing label founded in Fife, Scotland. They make clothing from natural materials for people inspired by the ocean, mountain and urban landscape. Bamboo Rider is for everyone, much like the planet we all share. Their aim is simple, to do things in the right way, minimizing our negative impact on the environment. They offer an alternative choice of products made from materials that are ethically sourced and accredited. Their products are manufactured in factories using renewable energy that strive to achieve carbon neutrality.
Bamboo Rider is also passionate about championing unique talent supporting dj's, photographers, artists, musicians and amateur action sports athletes, raising their profile and bringing attention to their work.
Bonfire, Salomon Snowboards, Burton, Neff, and others have teamed up with CCS this October in honor of Breast Cancer Awareness Month. The brands will offer to limited edition T-shirts available through the retailer, with one hundred percent of profits donated to Boarding For Breast Cancer. Check out the shirts here - shop.ccs.com.
London-based Research Studios designed the artwork for the Bonfire "Hooters" tee shirt pictured above. They retail for $19.99 and can be purchased from CCS online until the end of October or while supplies last.
Bonfire Snowboarding is committed to supporting breast cancer awareness through a long standing partnership with Boarding For Breast Cancer, a foundation for breast cancer awareness and research inspired by Bonfire Founder Brad Steward’s Aunt Monica, who passed away from complications with the disease at the age of 28.
A portion of every purchase from the Bonfire women’s snowboarding line is donated to B4BC.
O’Neill has partnered with the Surfrider Foundation to create a line of limited edition T-shirts with sales benefiting the Gulf Coast oil spill cleanup and raising awareness about the dangers of offshore drilling. T-shirts are available online at oneill.com and killerdana.com. Here’s some additional information:
Proceeds from sales of O’Neill’s ‘Oil and Water Don’t Mix’ t-shirt will support the Surfrider Foundation’s ‘Not The Answer’ offshore drilling campaign, which includes monitoring and response efforts in the Gulf, as well as Surfrider’s ongoing efforts to reinstate the federal moratorium on new offshore drilling.
“Protecting America’s oceans and coastal communities is vital, and this initiative with Surfrider Foundation is our first step against more offshore drilling,” said O’Neill CEO, Toby Bost. “We are proud to be supporting Surfrider’s efforts in this way and will do our part to help a great coastal region of the country. The ‘Oil and Water Don’t Mix’ tee is just one way that O’Neill will help create awareness for coastal projects this summer, and we hope others will join us in the fight to take back our beaches.”
“Once again, O’Neill is leading the charge to help protect our oceans, waves and beaches,” added Matt McClain, Director of Marketing and Communications for the Surfrider Foundation. “The Surfrider Foundation is excited to be partnering with O’Neill to address the continuing environmental disaster in the Gulf and work to ensure that this type of catastrophe never occurs again.”
On Saturday, June 26, a number of activists, surfers, musicians and celebrities including Rosario Dawson, Amy Smart, Jason Mraz and Laird Hamilton attended the worldwide ‘Hands Across the Sand’ events in Santa Monica and Oceanside, Calif. that protested proposed offshore drilling projects.
O’Neill team rider, Jordy Smith, said: “From growing up in South Africa and travelling on the Tour, I’ve been given the opportunity to surf some of the nicest beaches around the world. So when I see what’s happening in the Gulf Coast, it’s a sad reminder how badly offshore oil drilling can damage our oceans and marine life. Hopefully this t-shirt will help bring more awareness to the issue and keep oil companies away from the waters we love.”
In support of Burton rider Kevin Pearce, and his recovery after sustaining a traumatic brain injury, all profits from this t-shirt will be donated to the Brain Injury Association of Vermont (BIAVT). BIAVT is dedicated to creating a better future for those with a brain injury and their families through injury prevention, education, advocacy and support. Visitwww.biavt.orgfor more information.
The Burton Men’s Green Logo Plus Organic T-Shirt shuns pesticides, herbicides, and toxin-producing synthetics. Nothing but soft 100% organic cotton here.
