O’Neill JJ Experience 3L Jacket

The JJ Experience 3L Jacket is one of O’Neill’s pinnacle high-end products, all designed to the exact demands of Big Mountain legend Jeremy Jones. It has all the features needed to stay out longer in the toughest conditions. The shell is made from 100% recycled Teijin recycled polyester fibers, which have previously served their purpose as old jackets or even curtains.

 

www.oneill.com

O’Neill, Surfrider T-shirt Supports Gulf Coast Clean Up

O’Neill has partnered with the Surfrider Foundation to create a line of limited edition T-shirts with sales benefiting the Gulf Coast oil spill cleanup and raising awareness about the dangers of offshore drilling. T-shirts are available online at oneill.com and killerdana.com. Here’s some additional information:

Proceeds from sales of O’Neill’s ‘Oil and Water Don’t Mix’ t-shirt will support the Surfrider Foundation’s ‘Not The Answer’ offshore drilling campaign, which includes monitoring and response efforts in the Gulf, as well as Surfrider’s ongoing efforts to reinstate the federal moratorium on new offshore drilling.

“Protecting America’s oceans and coastal communities is vital, and this initiative with Surfrider Foundation is our first step against more offshore drilling,” said O’Neill CEO, Toby Bost.  “We are proud to be supporting Surfrider’s efforts in this way and will do our part to help a great coastal region of the country.  The ‘Oil and Water Don’t Mix’ tee is just one way that O’Neill will help create awareness for coastal projects this summer, and we hope others will join us in the fight to take back our beaches.”

“Once again, O’Neill is leading the charge to help protect our oceans, waves and beaches,” added Matt McClain, Director of Marketing and Communications for the Surfrider Foundation.  “The Surfrider Foundation is excited to be partnering with O’Neill to address the continuing environmental disaster in the Gulf and work to ensure that this type of catastrophe never occurs again.”

On Saturday, June 26, a number of activists, surfers, musicians and celebrities including Rosario Dawson, Amy Smart, Jason Mraz and Laird Hamilton attended the worldwide ‘Hands Across the Sand’ events in Santa Monica and Oceanside, Calif. that protested proposed offshore drilling projects.

O’Neill team rider, Jordy Smith, said:  “From growing up in South Africa and travelling on the Tour, I’ve been given the opportunity to surf some of the nicest beaches around the world. So when I see what’s happening in the Gulf Coast, it’s a sad reminder how badly offshore oil drilling can damage our oceans and marine life. Hopefully this t-shirt will help bring more awareness to the issue and keep oil companies away from the waters we love.”

For more information and to support the cause, visit www.oneill.com  and www.surfrider.org.

Story by Transworld Business

Project Blue Founder Vipe Desai On Moving Towards Sustainability

Vipe Desai has worn numerous hats in his career in the surf industry, but perhaps the one that has drawn the most passion from him is the non-profit he founded, Project Blue, which raises funds for local beaches through the sale of specially made product from partner companies including Dakine, Billabong, O’Neill, Electric and Nixon. As part of our State of Sustainability series, we caught up with Desai to discuss the biggest challenges faced by brands moving towards sustainability and how to make eco-friendly products move at retail.

What have been the biggest challenges in helping to move your business and the industry towards sustainability?

Communication to consumers is one of the bigger challenges, especially at retail. In surf, most of the major apparel guys already have some environmentally friendly product out there, but at many retailers, they tend to blend in with everything else.

If you look back to women’s apparel at retail in specialty surf, roughly fifteen years ago, there was a lot of apprehension in dedicating a section of the floor to it. But for the expanding lines to succeed, they needed their own sections in stores so women could find the clothes they were looking for.

When it comes to environmentally friendly products, the price needs to be right, the quality and design need to be as good as what else is on the market and just as important, consumers need to be able to find them easily as they’re browsing the racks.

Where do you think we are as an industry as far as actually walking the talk versus simply green washing ourselves to sell products?

We’re getting there, but obviously we have a long way collectively to go. The brands that started out with an eye on the environment have an obvious head start over the ones that didn’t.

People have to realize that most major companies are big ships and can’t change direction easily. We’ll get there, but it’s going to have to come incrementally and in steps sometimes smaller than many people would like them to be.

If you want to see change faster, then start voting more with your wallet. Focus your purchases on sustainable and recycled products, regardless of if it’s by your favorite brand or not. Get on Facebook and tell your friends about things you saw at retail you thought were cool. Spread the message. Brands will listen.

Interview by Mike Lewis Transworld Business

O'Neill Jones Experience Jacket

When Jeremy Jones is strapping in at the top of an uncharted peak, he needs to be thinking about his line, not his outerwear—which is why the big-mountain legend relies on the O’Neill Jones Experience Jacket. Environmental awareness is just as important to Mr. Jones as blower spines, so his jacket’s recycled-polyester construction should come as no surprise. Neither should the 20K waterproof rating, waterproof zippers, and jacket-to-pant interface designed to seal out the snow and let you focus your attention on clearing the no-fall-zone at 50+ mph.

Sizes: S, M, L , XL

Color: Black

Purchase at dogfunk.com $449.95