Holden Joins Forces With Protect Our Winters To Spread Environmental Activism

Holden is proud to announce their new tee shirt collaboration with Protect Our Winters (POW) to be released August 2012. Holden artist John Phemister, aka Goo, has designed a unique collection of tee shirts featuring abstract watercolor art titled “The Four Elements”. All proceeds from this collection will go towards POW’s recently launched Coal Kills Snow coalition. The project is dedicated to shutting down coal mines and spreading education about environmental destruction from mining practices and coal burning. Coal is the number one contributor to global climate change. To stop this, Holden and POW have come together to ensure there is snow to play in for our future generations to come.  Holden X Pow tee shirts will be available at holdenouterwear.com and selected shops.

“Holden is exactly the kind of partner that we love to work with. They understand that business can lead the environmental solution and we’re really excited to focus the proceeds of this partnership on an environmental issue in their backyard, that should be top of mind for all of us”, said Chris Steinkamp, Executive Director of POW.

“Holden continues to seek out ways to improve our process. Working with POW gives us a whole new way to help. While we are doing what we can to make our products better, we can also take action to raise awareness and help stop others who are not making the best choices for the earth with the help of POW”, said Holden CEO, Ben Pruess. “Chris (Steinkamp) and Jeremy (Jones, Founder of POW) have really shown such a passion and made an impact in fight for change. We wanted to support them in the ongoing efforts. At the end this is the

only play round we have and we would like to pass it on.”

About POW

Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains. After having been turned away from areas that had once been rideable and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by us all to address the problem. 

Snow-based recreation in the United States is estimated to contribute $67 billion annually to the US economy and supports over 600,000 jobs. So when we look at the cost of inaction, it’s serious business. We represent the global snow sports community – there are 21 million of us in the US alone. Clearly, it’s time for us all to step up and take responsibility to save a season that fuels our passions but is also the foundation for our livelihoods, our jobs and the economic vitality of our mountain regions. 

Protect Our Winters is the environmental center point of the global winter sports community, united towards a common goal of reducing climate change’s effects on our sports and local economies. POW was founded on the idea that the collective power of the winter sports community is massive, and if we can all work together, the end result can be revolutionary. Together We Can Protect Our Winters. More information on POW can be found at protectourwinters.orgor by contacting partners@protectourwinters.org

About Holden 

Holden outerwear, is the modern, independent outerwear brand. Timeless quality, market-leading style, innovative ideas, eco-friendlier options and an openness to be yourself— are the principles that set us apart.

Based in Portland, OR and Founded by renowned professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Holden grew out of a desire to bring street fashion to the mountain.  Holden fills the void in the market for progressive aesthetics and companies with a conscience.

2012 marks the 10 year anniversary of Holden widely recognized leader in style trends, fabric and technical innovations, and environmentally committed outerwear.  From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led.

Thank you for being you. holdenouterwear.com.

story by transworld business

Holden Strummer Pant - Hemp

The Strummer pant from Holden brings street inspired design straight to the mountain. The Strummer pant in hemp, a fabric Holden pioneered, is comprised of 49% organic cotton, 26% hemp and 25% recycled polyester. Holden’s hemp has a soft organic feel and a chambray linen look.  The use of recycled PET polyester made from plastic bottles adds stability to the fabric while minimizing pollution.  The Strummer pant features a NanoSphere® DWR membrane, a ground breaking eco-friendly durable water repellency that actively repels snow, water, dirt and other particles.  The Strummer pant also features a solvent free lamination.

Features:

10,000 mm Waterproofing

10,000 g/m2Breathability

Removable Zip-In Powder Skirt Compatible with any Holden Jacket

Custom Holden Leather Belt Loop

Tricot lined seat, knees and waistline

Anti-snag, two way zip inner leg mesh vents

Stretch leg gaiter w/DWR and boot-lace security hook

Waist-adjusting velcro pullers

Stretch cell phone sleeve in right hand warming pocket

Key clip in pocket

Leather wrapped heel for strength

Zippered bottom leg opening

shop.holdenouterwear.com

Holden Matilda Jacket in Hemp

Holden's Matilda jacket delivers a winning combination of stylish design, premium technology and environmentally friendly fabrication.  It features a NanoSphere® DWR membrane, a ground breaking eco-friendly durable water repellency that actively repels snow, water, dirt and other particles.

The women's Matilda jacket in hemp, a fabric Holden pioneered for use in snow sports, is comprised of 49% organic cotton, 26% hemp and 25% recycled polyester. Holden’s hemp has a soft organic feel and a chambray linen look. The use of recycled PET polyester made from plastic bottles adds stability to the fabric while minimizing pollution. The Matilda jacket also features a solvent free lamination. This is Holden's most "eco-friendlier" piece. Full specs include:

         20,000 mm Waterproofing

         10,000 g/m2 Breathability

         Removable Zip-In Powder Skirt Compatible with any Holden Pant

         Key clip in pocket

         Real leather goggle chamois with stretch goggle pocket

         Audio pocket with headphone pathways

         Anti-snag air vent zippers

         Stretch wrist gaiters

         Two way zip mesh pit vents

         Adjustable wrist cuffs

         Polysuede chin saver

 Purchase at shop.holdenouterwear.com $350

Holden Varsity Jacket

Super stylish and sustainable…check the specs on Holden’s new Varsity Snowboard Jacket: 



The Basics:


20,000 mm waterproof / 10,000 gm breathable fabric with TORAY Dermizax non porous laminate,

80/20 Nanosphere DWR and solvent free lamination


Fabrication:

49% organic cotton, 26% hemp and 25% recycled polyester fabric body with Embossed Leather at arms


Fully taped seams

Features: 


Earth sustainable zippers


Zip together jacket and pant interface


Genuine leather goggle chamois


DWR coated taffeta on all exposed facings


DWR coated and removable powder skirts


Stretch panels in wrist gaiters and powder skirt for added movement


Water repellent genuine leather for all details and trims


No-snag venting



Pocketing/Organization: 


Tricot lined handwarmer pockets


Stretch audio pocket with exit loop


Zippered chest pocket

Colors: Bone/Black, Black/Purple Haze

Purchase at eternalsnow.com $319.95

Holden Marren Snowboard Jacket

Since its inception, Holden has operated from the inside out with environmental consciousness. From creating to improving upon the original "eco-friendlier" performance hemp-fiber fabric to using the environmentally minded Schoeller® C_Change™ 3-layer technology, Holden is 100% devoted to evolving the eco niche they helped pioneer.

Over the years, Holden has done more than simply establish a token "green collection" in their line-Holden has committed to making every single product possible with sustainability in mind. In fact, for the '09/10 they've expanded their eco-minded technologies to 90% of the product line, including the lower price "Classic" range. They even package their products in fully biodegradable acetate ethylene bags.

Holden's Marren Jacket is a super style women's jacket with the following features:

• Twill Fabrication
• 10,000mm / 5,000g / m2 Breathability
• 80/20 DWR
• Fully Taped Seams
• Eco Friendlier Lining Material
• Recycled 40g Eco High Loft Poly

Sizes: S-L

Colors: Ocean (shown above), Black, Black/Cinder

Purchase at one of these retailers ~$210

Holden Cedar Jacket

From the men's Holden Outerwear line here is the Cedar Jacket. This snowboarding jacket is made from 55% Hemp and 45% recycled PET polyester. Hemp grows quickly and is soft and durable and the use of recycled PET polyester from plastic bottles adds stability to the fabric. The fabric is laminated with a solvent free laminate to reduce stress on the environment and Holden workers. The Cedar jacket also features a flourocarbon-free DWR, this drastically cuts down on emisson levels and the zippers are earth-sustainable and the lining material is Eco-friendlier.

Sizes: M, L, XL

Colors: Black, Indigo, Charcoal Melange

Purchase at poterstahoe.com $359.99

Holden Santiago Beanie

The Holden Santiago Beanie is made from a wool hemp blend and will keep you warm and looking good.

Purchase at Dogfunk.com $31.95

Holden Hagin Jacket

This heavy-weight nylon oxford weave has a nice military look with a natural handfeel. It features a PU Microporous coating and has a 10,000mm waterproofness and 5,000 g/m2 breathability rating. DWR 80/20 DWR: This product will remain 80% effective after 20 Home Launderings. It has ZIP Riri® Zippers on chest, and most importantly 100% recycled lining!

OTHER sick features include:

Key clip in pocket,
Real leather chamois for eyewear,
Stretch audio pocket with headphone pathways,
Anti-snag air vent zippers,
Fully taped seams,
Stretch lycra wrist gaiters,
Removable stretch waist gaiter w/DWR,
Internal stretch goggle pocket,
Two way zip mesh pit vents,
Adjustable hood,
Adjustable wrist cuffs,
Polysuede chin saver,
Powder skirt zipper integration
Holden packaging their products in biodegradable and recyclable plastic bags!

Check it out at www.holdenouterwear.com!

Holden Northfield 3L Pant

The Northfield 3L pant utilizes Holden’s new 3 layer fabric featuring the award winning c-change laminate (used by BMW’s technical motorcycle wear), a bluesign certified Schoeller technology, meaning it’s made with certified eco-friendly processes and meets strict environmental standards of commitment, and a fluorocarbon-free 80/20 DWR coating which drastically cuts down on harmful emissions emitted by traditional DWR applications. Holden packages all products in fully biodegradable acetate ethylene bags which take a mere six years to decompose (even w/o sunlight)! The Northfeild 3L pant also has fully taped seams and Holden’s RiRi Aqua Zip.  Go to www.holdenouterwear.com to find out more!

Holden Dischord Jacket

The Holden Dischord Snowboard Jacket may be the most sustainable snowboard jacket on the planet.  Holden uses a hemp-fiber fabric to give this jacket total waterproof breathable protection without the environmental harm caused by polyester-based or nylon fabrics. This Holden jacket also includes their cocona (coconut shell based) liner with excellent evaporative cooling, odor absorption, antimicrobial, and UV protective qualities for increased next-to-skin comfort. Holden’s new 3 layer fabric features the award winning c-change laminate (used by BMW’s technical motorcycle wear), a bluesign certified Schoeller technology, meaning it’s made with certified eco-friendly processes and meets strict environmental standards of commitment.  This jacket contains a fluorocarbon-free 80/20 DWR coating which drastically cuts down on harmful emissions emitted by traditional DWR applications. Holden also packages all products in fully biodegradable acetate ethylene bags which take a mere six years to decompose (even w/o sunlight)! Check out this super sustainable jacket at holden.com!

Holden Beanies

Six of Holden’s Eight beanies receive their ECO Friendlier stamp for being manufactured with natural materials like hemp, wool, and mohair. The Waffle-Knit and Arcadia beanies are shown above. Check out the other cool comfy caps at holden.com!