B4BC’s Shred The Love – Coming To Mammoth May 3rd – 4th, Hosted By Kimmy Fasani

Story by Transworld Business

TransWorld SNOWboarding is proud to be the official media partner for Boarding For Breast Cancer‘s (B4BC) “2013 Shred The Love, Mammoth” — the final stop on the 2013 Shred The Love winter series. The weekend will be hosted by Kimmy Fasani, and will include yoga,  ride days, and a silent auction dinner to benefit cancer education and prevention programs. B4BC supporters expected to include: Hana Beaman, Elena Hight, Kaitlyn Farrington, Torah Bright, Jamie Anderson, Kelly Clark, and Gretchen Bleiler.

TransWorld SNOWboarding will also be donating an autographed limited edition ‘Volcom Trophy Wife’ snowboard, courtesy of B4BC rider, Elena Height. You can have a chance to win the board in the silent auction dinner on Friday, May 3rd at Underground Lodge.

Check out the details from B4BC below for how you can be involved with this awesome weekend!

What: Join B4BC team rider and pro snowboarder Kimmy Fasani as she Shreds the Love for B4BC on May 3-4 at Mammoth Mountain. Fasani, along with husband and pro skier Chris Benchetler, will wrap the 2012–2013 snow season at Mammoth Mountain as hosts for the final stop of B4BC’s 2013 Shred the Love Winter Series.

The two-day event will kick off with a silent auction benefit dinner at the Underground Lounge on Friday, May 3. On Saturday, May 4, festivities will kick off with a morning B4BC Yoga Heals session with local yoga instructor Kathy Dolan of Class It Up Fitness at the Village, followed by a Ride Day that will include a Lap-a-Thon and race course open to the public.

Friends of B4BC and Kimmy that will be in attendance include B4BC team riders Hana Beaman, Elena Hight and Kaitlyn Farrington along with pros Torah Bright, Jamie Anderson, Kelly Clark, Gretchen Bleiler and more.

All proceeds will benefit B4BC’s year-round education and prevention programs, with B4BC donating a portion of the weekend’s contributions to Mammoth Hospital Cancer Outreach programs.

When:

Friday, May 3 – 6 p.m. to 10 p.m.
It’s Personal Dinner – Silent Auction, Ride-with-a-Pro Auction, Meet ‘n Greet with Pros in an intimate dinner setting at Underground Lounge in the Village (6201 Minaret Road, Mammoth Lakes, CA 93546). A limited number of tickets are available for purchase in advance for $100.

Saturday, May 4, 9 a.m.-10 a.m.

B4BC Yoga Heals with Kathy Dolan at The Village Main Plaza (6201 Minaret Road, Mammoth Lakes, CA 93546). Open to the public with a suggested donation of $10.

Shred the Love Mammoth Event, Hosted by Kimmy Fasani & Chris Benchetler
11 a.m.-1 p.m. – Lap-a-Thon at Main Lodge: Chair 1
$50 Fundraising Minimum (Advance registration required – details below).

10 a.m.-12 p.m. – Open Race Course at Main Lodge, with check-in by Chair 1.
Open to the public with a suggested donation of $10.

Ticket & Registration info:
To create your personal fundraising page to participate in Shred the Love Mammoth and be in the running for top prizes and awards (May 4), go to http://www.stayclassy.org/fundraise/team?ftid=16937

To purchase tickets to the “It’s Personal” Dinner: www.stayclassy.org/B4BCKimmyFasani

Ride Day Details:
From 11 a.m.-1 p.m., registered participants who have fundraised at least $50 can compete to complete as many laps on Chair 1 as possible during the two-hour time frame on skis or a snowboard. Skiers and riders can participate on their own or as part of a relay team. Prizes will be awarded to the individual who completes the most laps, as well as the three top fundraisers. The race course will be open to all from 10 a.m.-12 p. m. with a $10 donation to opt in.

Additional Info:
Event partners for Shred the Love Mammoth hosted by Kimmy Fasani include Mammoth Mountain, TWSnow, Zico and more. For more information about B4BC or about the Shred the Love Winter Series, go to www.b4bc.org.

About Shred the Love:
Shred the Love is a way of being—healthy, active and aware. The goal of the Shred the Love campaign is to promote a healthy, active lifestyle during the winter season through community activism in support of B4BC’s education and prevention efforts. At least 30 percent of funds raised will be donated to local non-profit organizations that align with B4BC’s mission. Mountain resorts, winter enthusiasts, industry partners and local businesses are encouraged to participate in board-a-thons, women’s week activities and online fundraising pages, hosted by B4BC. Now in it’s third season, Shred the Love is an open invitation for friends everywhere to get on board and win sweet prizes along the way. The last stop of the Shred the Love Winter Series is at Mammoth Mountain on May 3-4, 2013. Register to get involved at http://www.stayclassy.org/fundraise/team?ftid=16937

B4BC 4 MEGS – A fundraiser for B4BC & snowboarding’s friend, Megan Pischke

Boarding For Breast Cancer (B4BC) needs your help. Megan Pischke, pro snowboarder, B4BC ambassador, and wife to DCP and mother of their two children, was recently diagnosed with breast cancer. B4BC is hosting a fundraiser appropriately dubbed “B4BC 4 Megs” in Whistler, BC on April 17th to raise support for her ongoing treatment.

“Megs is very dear to our organization – she has been a B4BC ambassador for 17 years now and has been collaborating with B4BC to provide wellness retreats for breast cancer survivors through her ReTreat Yourself weekends. Over the past five years, 60 women have benefited from the B4BC Mountain & Ocean ReTreat experience,” says B4BC.

If you’re unable to attend the event in Whistler, there are several ways you can help out Megan and her family. Check it out:

A Fundraising Benefit for Megan Pischke

April 17, 2013

3PM – 6PM après | 7PM – 2:00AM event

Merlin’s Bar & Grill in Whistler Blackcomb, BC

Silent Auction | Raffle | Live Art | Good Vibes

Music by Scott Sullivan and Wes Makepeace, Northwest Scott with

Live art by: Shanna Duncan, Matt French, Vanessa Stark, Mark Kowalchuk, Matel and more… DJ TROUBLE Andrew and special guest

Here’s how you can help:

1. Purchase EventTicket(s). Tickets are $20.00 at the door and includes a free Kokanee and

raffle ticket. Doors open at 7PM.

2. Make a Donation*. If you are unable to attend, please consider making a cash donation

through the online fundraising page at www.stayclassy.org/B4BC4Megs

*Please email inquiries regarding tax-deductible contributions in the U.S./Canada to Erika@B4BC.org

3. Adopt B4BC4Megs logo and promote via social media/personal networks. Help raise

awareness while promoting healthy, active living and the local community of doctors, therapists

and integrated health care providers that are supporting Megs and other breast cancer patients.

To learn more about her story and why It’s Personal for Megan Pischke,

visit www.B4BC.org/B4BC-4-Megs

Thank you for your support,

David Porcheron Lisa Hudson, B4BC Co-Founder Erika Seward, B4BC Executive Director

Boarding for Breast Cancer turns 15

Story by Colin Bane ESPN

This week, Boarding for Breast Cancer kicked off its 17-stop Check One, Two campus tour in California, marking both the beginning of Breast Cancer Awareness Month and the 15th anniversary of the organization co-founded by pro snowboarders Tina Basich and Shannon Dunn and action sports industry insiders Kathy Gasperini and Lisa Hudson.

"It's crazy to think that it's been 15 years, and to think of how much it's grown," says Hudson. "Fifteen years ago, after our good friend Monica Steward was diagnosed with breast cancer at the age of 26, we decided we wanted to start an event to educate young women and the action sports industry about breast cancer, how it can affect young women, and how impotant it is to not only be able to detect it early on through self breast exams, but also to be your own advocate to demand that your doctors take note and take the necessary steps and not just say, 'Oh, you're too young for breast cancer.' Unfortunately Monica passed away before that first event in Tahoe, and that kind of gave us all an extra push to make it happen and to see how much more we could do with this to save as many people's lives as possible."

In the beginning, the organization put on annual snowboarding and music events around Lake Tahoe, donating the proceeds to established organizations like the Breast Cancer Fund and Susan G. Komen for the Cure. But the co-founders saw an even bigger opportunity to raise awareness about breast cancer and partnered with some of the biggest brands in action sports to create collaborative "cause-marketing" products and bring in top athletes to help spread the message.

B4BC has established an annual presence at the X Games, the Burton U.S. Open of Snowboarding, the U.S. Open of Surfing, and other action sports events, and outreach director Blair Young estimates she now has one-on-one communication with at least 100,000 young women annually at these events, distributing educational literature and cards teaching young women how to do breast self exams. That number is about to get exponentially bigger, thanks to a significantly expanded campus tour.

"For our second annual campus tour we've increased from five stops to 17 stops," Young says. "We're hitting most of the major universities in California and partnering with the women's health studies, recreation & sports departments, and student wellness centers at each campus. We're looking to expand the tour even more in 2012, possibly even taking it across the country." The tour began Tuesday at California State University at Sacramento and concludes November 3, with stops at UC-San Diego and San Diego State University.

And while most of the media attention on the work of B4BC and other breast cancer awareness organizations tends to center around Breast Cancer Awareness Month in October, Young says it's important to emphasize that the work of prevention and early detection education is a year-round endeavor. "There's also a movement to stop calling it Breast Cancer Awareness Month and shift it to Breast Cancer Prevention Month, which is what we're now calling it," Young says.

I've experienced firsthand people coming to the B4BC booth and saying, 'Boarding for Breast Cancer saved my life. You taught me how to do a breast self exam last year,' and they're standing there baldheaded, they're going through chemotherapy, and they're telling us that early detection saved their lives and that they first learned how to do a breast self exam from visiting a B4BC booth."

Seventy percent of B4BC's annual operating budget now comes from its cause marketing partners, according to Hudson. Currently available products featured in the B4BC shop drop at CCS.com and at B4BC.org include Boarding for Breast Cancer t-shirts by Element, Billabong, Skullcandy, Burton, Neff, WeSC, Vans, Salomon, Nike 6.0, Von Zipper, Circa, DVS, Paul Frank, and Bonfire (Monica Steward was a snowboard clothing designer at Bonfire), among others. The 2011/2012 B4BC lookbook also includes high-end "pink products" like Reel Pink snowboard boot dials by Boa, Von Zipper goggles, and the Iconic Jacket by Volcom, which was designed in collaboration with pro snowboarder and B4BC spokeswoman Elena Hight.

"Boarding for Breast Cancer started with an event in Tahoe near where I grew up in South Lake, so I've been around it since I was a total grom," says Hight. "It's been an honor to get more involved by spending time in the B4BC booths at the events I'm competing in, and to be able to support through proceeds from the jacket. They're also out there talking about the importance of a healthy lifestyle, eating nutritious food, being outside, enjoying the the things you love, like snowboarding or whatever it is you're into. The healthier you are, the stronger you'll be when it comes to fighting breast cancer or any other disease. I think it's an important message to be spread: Breast cancer is a survivable disease. You can actively reduce your risk of getting it in the first place, and it can be detected early. Once detected, it can be fought."

Other athletes active in B4BC's 2011/2012 campaigns include surfers Coco Ho, Liz Clark, Malia Manuel and Sage Erickson, snowboarder Jamie Anderson, and skateboarder Allysha Bergado.

Bonfire, Burton & Others Team Up With CCS To Support B4BC

Bonfire, Salomon Snowboards, Burton, Neff, and others have teamed up with CCS this October in honor of Breast Cancer Awareness Month. The brands will offer to limited edition T-shirts  available through the retailer, with one hundred percent of profits donated to Boarding For Breast Cancer. Check out the shirts here - shop.ccs.com.

London-based Research Studios designed the artwork for the Bonfire "Hooters" tee shirt pictured above. They retail for $19.99 and can be purchased from CCS online until the end of October or while supplies last.

Bonfire Snowboarding is committed to supporting breast cancer awareness through a long standing partnership with Boarding For Breast Cancer, a foundation for breast cancer awareness and research inspired by Bonfire Founder Brad Steward’s Aunt Monica, who passed away from complications with the disease at the age of 28.

A portion of every purchase from the Bonfire women’s snowboarding line is donated to B4BC.

http://www.b4bc.org/