Friday, May 10, 2013

FreshStart Brands Creates Strategic Relationship with Protect Our Winters (Press Release) - May 7, 2013 - COPAKE, N.Y. -- 7 May, 2013 – FreshStart Brands™ shares their on-going global mission of raising money and awareness for meaningful causes with Protect Our Winters. Protect Our Winters (POW) was launched in 2007 by pro snowboarder Jeremy Jones, who witnessed first-hand the effects of climate change on the winter sports and recreation industries.  This interesting partnership has launched to unite the socially charged forces of inspirational artists with inspirational environmental advocates. 

FreshStart Apparel has released two new designs by FreshStart artists Liane Torre and Karen Sung in support of Protect Our Winters mission.  The sale of these new additions to the FreshStart portfolio will support the Protect Our Winters Community; FreshStart will donate $5 to this community for each garment sold. The first of these designs, “Skier” is available in mens/unisex tee shirts, sizes S – XXL and ladies fitted tee shirts size XS – XL.  Also, the second design “Snowboarder” is featured on mens/unisex long sleeve tee shirts in sizes S – XXL.

FreshStart Brands™ President Adam Reznikoff stated, “We are thrilled to work with such a dynamic, action-oriented group and to help spread their message globally,” Reznikoff continues, “I’m a huge winter sports fan myself, and it’s awesome for an early-stage organization like FreshStart Brands™ to collaborate with an established one like Protect Our Winters, founded by a professional athlete.  POW has received a tremendous amount of support from the winter sports community and we’re excited to contribute to their mission.” 

“Thank you to Fresh Start Brands for their support of Protect Our Winters.  We’re always humbled when early stage companies support us because supporting the environment is part of their long term growth strategy, and we truly appreciate that”, said Chris Steinkamp, POW’s Executive Director.

Both organizations, FreshStart Brands™ and Protect Our Winters share a desire to make the world a better place.  With succinct visions to embrace new opportunities and partnerships, they keep their respective missions alive in their communities while reaching new audiences and potential supporters, as well.

To learn more about the FreshStart and the Protect Our Winters collaboration, please visit:

About FreshStart Brands (

FreshStart Brands supports the dreams and aspirations of individuals, communities and organizations, locally, nationally and around the globe through the collaborative development, production, distribution and promotion of our products and services.

We work actively with a growing number of charitable organizations to promote awareness and raise money for socially and environmentally conscious causes and believe in a culture that measures success by impact as well as growth; that leads by example in allocating assets and sustainable resources.

About FreshStart Apparel

FreshStart Apparel™ is a collaborative effort of FreshStart Brands™, our artists and the charitable organizations we support, to raise money and awareness for worthwhile causes while providing income and exposure for independent artists. 

About Protect Our Winters (

Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 50,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit 

Contact info

FreshStart Brands, LLC

Protect Our Winters
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