Thursday, April 25, 2013

Burton Joins Forces with POW vs. Climate Changes

By Giacomo Margutti for Red Bull

Burton & Protect Our Winters focus on building awareness through events and social media campaigns. 

In honor of Earth Day, Burton announces stepped-up efforts in support of Protect Our Winters (POW - protectourwinters.org), an athlete-focused foundation whose mission is to unite the winter sports community against the effects of climate change. 

Burton President Donna Carpenter commented:  

"Burton has a deep responsibility to the sport we helped pioneer and to the people and environment that sustain it. We are riders, and we take climate change personally because snowboarding is our life, our livelihood and our passion. By working more closely with POW, our hope is to encourage snowboarders to get involved with the very important work the organization is doing. Together, we can protect our winters." 

Burton and POW have strong ties already as Burton team riders Nicolas Muller, Danny Davis and John Jackson are actively involved with the POW Riders Alliance, a community of professional athletes committed to environmental leadership. And many Burton riders also signed a climate change petition last week that urged President Obama to take action on climate change and clean energy.  

Moving forward, Burton plans to encourage more riders to join POW’s efforts through social media campaigns, and the company will actively promote POW at marquee events like the US Open Snowboarding Championships. To kick things off, Burton and POW are launching an awareness campaign on Instagram where riders can share how they protect our winters and in turn win cool prizes from Burton and POW.  To get involved, riders simply upload a photo and caption that shows how they protect our winters to @burtonsnowboard on Instagram and tag #HowYouPOW. Each month, a new winner will be randomly selected and recognized for their fresh take on making a difference.  

Chris Steinkamp, Executive Director of Protect Our Winters said:  

"We're absolutely thrilled about our partnership with Burton. Our ability to unite the snow sports community, build grassroots advocacy and take a strong economic message to Washington is being taken to another level now."
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