Reef and SIMA Humanitarian Fund Founder Fernando Aguerre recently passed the torch of the SIMA Humanitarian Fund, which has raised over $1.58 million dollars since it was founded in 2006 to benefit causes such as spinal cord injury treatment, malaria prevention, and urban youth outreach, to Ross Garrett, an icon in the surf media world and VP of surf product at Surfline. Over the years, the major fund-raising push for the Fund has been the Liquid Nation Ball at Aguerre’s La Jolla home, but Garrett is taking a new approach to raising funds and setting a lofty goal of raising $210,000 by the end of October and trying to position the organization to raise $1 million in 2013 by democratizing its efforts. To read more click HERE!
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