Holden Joins Forces With Protect Our Winters To Spread Environmental Activism

Holden is proud to announce their new tee shirt collaboration with Protect Our Winters (POW) to be released August 2012. Holden artist John Phemister, aka Goo, has designed a unique collection of tee shirts featuring abstract watercolor art titled “The Four Elements”. All proceeds from this collection will go towards POW’s recently launched Coal Kills Snow coalition. The project is dedicated to shutting down coal mines and spreading education about environmental destruction from mining practices and coal burning. Coal is the number one contributor to global climate change. To stop this, Holden and POW have come together to ensure there is snow to play in for our future generations to come.  Holden X Pow tee shirts will be available at holdenouterwear.com and selected shops.

“Holden is exactly the kind of partner that we love to work with. They understand that business can lead the environmental solution and we’re really excited to focus the proceeds of this partnership on an environmental issue in their backyard, that should be top of mind for all of us”, said Chris Steinkamp, Executive Director of POW.

“Holden continues to seek out ways to improve our process. Working with POW gives us a whole new way to help. While we are doing what we can to make our products better, we can also take action to raise awareness and help stop others who are not making the best choices for the earth with the help of POW”, said Holden CEO, Ben Pruess. “Chris (Steinkamp) and Jeremy (Jones, Founder of POW) have really shown such a passion and made an impact in fight for change. We wanted to support them in the ongoing efforts. At the end this is the

only play round we have and we would like to pass it on.”

About POW

Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains. After having been turned away from areas that had once been rideable and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by us all to address the problem. 

Snow-based recreation in the United States is estimated to contribute $67 billion annually to the US economy and supports over 600,000 jobs. So when we look at the cost of inaction, it’s serious business. We represent the global snow sports community – there are 21 million of us in the US alone. Clearly, it’s time for us all to step up and take responsibility to save a season that fuels our passions but is also the foundation for our livelihoods, our jobs and the economic vitality of our mountain regions. 

Protect Our Winters is the environmental center point of the global winter sports community, united towards a common goal of reducing climate change’s effects on our sports and local economies. POW was founded on the idea that the collective power of the winter sports community is massive, and if we can all work together, the end result can be revolutionary. Together We Can Protect Our Winters. More information on POW can be found at protectourwinters.orgor by contacting partners@protectourwinters.org

About Holden 

Holden outerwear, is the modern, independent outerwear brand. Timeless quality, market-leading style, innovative ideas, eco-friendlier options and an openness to be yourself— are the principles that set us apart.

Based in Portland, OR and Founded by renowned professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Holden grew out of a desire to bring street fashion to the mountain.  Holden fills the void in the market for progressive aesthetics and companies with a conscience.

2012 marks the 10 year anniversary of Holden widely recognized leader in style trends, fabric and technical innovations, and environmentally committed outerwear.  From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led.

Thank you for being you. holdenouterwear.com.

story by transworld business