Wednesday, November 30, 2011

Transworld Business: Ten Ways The Industry Is Giving Back

In the spirit of Thanksgiving, Transworld Business decided to take a look at ten examples of the action sports industry giving back over the past year. Do you or your company have a story to share about giving back? Please email us with story suggestions at

Amy Purdy founded Adaptive Action Sports with boyfriend Daniel Gale in 2005, while she was simultaneously trying to get back on a board following a diagnosis of bacterial meningitis that left her in a three-month coma. Due to the lack of circulation during her illness, both of Purdy’s legs were amputated below the knee. After a series of surgeries and nearly two years later, Purdy competed in her first snowboard competition since losing her limbs, and has been working ever since to give others in her position the same opportunity to get involved in action sports. The non-profit organization, which is run primarily through donations and dedicated volunteers, holds camps for youth looking to get involved in adaptive action sports, and recently launched a forum on its website for the adaptive community as a place to ask questions and find resources.
Recent Recognition: On Friday, November 18, Youth marketing agency FUSE announced it will award $25,000 to Adaptive Action Sports as part of its 2012 Service Grant Program. Congrats Amy and the AAS team!
To see the other 9 examples of the action sports industry giving back over the past year click HERE!
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