Monday, August 1, 2011


POW is very excited to be partnering with Muesli Fusion, a line of totally organic, raw and natural cereals. They’re also focused on making a positive impact on their environment and have created a custom POW cereal available at retail and online, with proceeds coming to POW.  PRESS RELEASE:
Rochester, NY (June 29, 2011)- Climate change is already having a negative effect on our environment, particularly in regards to snowpack.  In an effort to raise awareness and fight climate change, Muesli Fusion is proud to announce a partnership with Protect Our Winters, the global snowsports non-profit focused on uniting the winter sports community against climate change.
To do their part, Muesli Fusion has added a new cereal, “POW” to its line of all-natural cereals.  The cereal is a mix of raw whole grains, almonds, dates, raisins, and coconut, with all ingredients sourced within the US.  It’s perfect fuel for any active lifestyle; a nutrition packed mix high in protein and no added sugars.
All proceeds from the sales of the POW cereal will go to POW, helping to fund their programs and mobilize consumers towards achieving one goal we all share – protecting our winters.  Now available, POW cereal can be purchased at Muesli Fusion’s online store and some of its retail stores.  Muesli Fusion’s commitment to the environment extends beyond the collaboration and includes recyclable packaging, energy-efficient manufacturing, and shipping all orders through UPS’s carbon-neutral shipping program.
“I want Muesli Fusion to help make the world a better place and outdoor sports, particularly snowboarding, is one of my biggest passions,” said Muesli Fusion’s President Ian Szalinski.  “The opportunity to give back through Protect Our Winters is just a natural fit.”
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