Friday, April 8, 2011


On Thursday, April 7th, Whole Foods Market will give 5% of net sales to Protect Our Winters to fund Hot Planet/Cool Athletes, an engaging climate change presentation for teens.

Whole Foods Market Highland Drive has selected non-profit organization, Protect Our Winters (POW) as the current quarter’s 5% Community Giving Day recipient. Funds earned from the 5% Day will assist POW in funding for their “Hot Planet/Cool Athletes” program.
“Hot Planet/Cool Athletes” is a multi-media high school assembly that provides professional snow sports athletes with a platform to discuss climate change with students. Athletes discuss climate science basics and share their personal stories about the impact of climate change and its potential effects on winter sports and mountain communities, with the aim of inspiring students to take action in their own lives to reduce their carbon footprint and incite activism in their schools and communities. Whole Foods Market will partner with POW for their Salt Lake school presentations this spring to help educate students about climate change.
“We feel this is a perfect fit for our location, as the mountains are literally in our backyard,” says Sondra Stephens, Whole Foods Market Store Marketing Specialist. Whole Foods Market 5% Community Giving Days” are held once a quarter at each Whole Foods Market location. The groups (non-profit organizations) that benefit from the 5% Days are as varied as the communities themselves. Sondra Stephens, Whole Foods Market Marketing Specialist says, “This is one of the many ways that our stores give back to our community to benefit a selected Community Partner.”
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