Wednesday, February 9, 2011

Helly Hansen - Ekolab products

Unfortunately Helly Hansen doesn't have a snowboard team but they do have a progressive environmentally conscious product line worth mentioning.

The following comes directly from Helly Hansen.

Global warming means less winter play. In order to help preserve cold winters for future generations, Helly Hansen introduces its second season of Ekolab products, a collection of waterproof breathable jackets and pants, midlayers, sportswear and footwear that incorporates recycled and natural materials, environmentally conscious manufacturing processes and an intelligently executed distribution strategy that minimizes transportation and fuel consumption. Ideas from the Ekolab R&D project are then integrated throughout the line to minimize Helly Hansen’s and ultimately the outdoor apparel industry’s impact on the environment.

New for 2009, the men’s and women’s Ekolab North Marker Jacket and Pants offer exceptional weather protection in Helly Tech XP nylon fabrics with a 15,000mm waterproof breathable rating. Unique to the North Marker, the protective membrane is PU-based and eliminates the need for environmentally damaging PTFE typically used by other brands. The exterior DWR of the jacket and pant is finished with a significantly reduce fluorocarbon coating that further protects from driving snow and rain. Zippers, pulls and snaps are made with recycled materials. To reduce the amount of fuel required to produce and ship Ekolab products, all materials are sourced close to the manufacturing facility and none are shipped by air to the distribution centers around the world"

They have also produced a boot in the same series:

"The Ekolab East Marker boot offers Helly Hansen quality and comfort with a sustainable design for the feet. The light hiker is built from top to bottom with earth friendly materials including a leather upper tanned through an environmentally sensitive process, and toxin-free Helly Tech waterproof breathable nylon; recycled laces, a recycled EVA midsole and pure natural rubber outsole. The durable boot has a TPU bar for stability under the arch and durable, grippy one-piece sole that holds on to rock and wet trails in snow and rain.

You can find details on the companies approach to work conditions and other Code of Conduct issues here.

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