Wednesday, June 30, 2010

O’Neill, Surfrider T-shirt Supports Gulf Coast Clean Up


O’Neill has partnered with the Surfrider Foundation to create a line of limited edition T-shirts with sales benefiting the Gulf Coast oil spill cleanup and raising awareness about the dangers of offshore drilling. T-shirts are available online at oneill.com and killerdana.com. Here’s some additional information:

Proceeds from sales of O’Neill’s ‘Oil and Water Don’t Mix’ t-shirt will support the Surfrider Foundation’s ‘Not The Answer’ offshore drilling campaign, which includes monitoring and response efforts in the Gulf, as well as Surfrider’s ongoing efforts to reinstate the federal moratorium on new offshore drilling.

“Protecting America’s oceans and coastal communities is vital, and this initiative with Surfrider Foundation is our first step against more offshore drilling,” said O’Neill CEO, Toby Bost.  “We are proud to be supporting Surfrider’s efforts in this way and will do our part to help a great coastal region of the country.  The ‘Oil and Water Don’t Mix’ tee is just one way that O’Neill will help create awareness for coastal projects this summer, and we hope others will join us in the fight to take back our beaches.”

“Once again, O’Neill is leading the charge to help protect our oceans, waves and beaches,” added Matt McClain, Director of Marketing and Communications for the Surfrider Foundation.  “The Surfrider Foundation is excited to be partnering with O’Neill to address the continuing environmental disaster in the Gulf and work to ensure that this type of catastrophe never occurs again.”

On Saturday, June 26, a number of activists, surfers, musicians and celebrities including Rosario Dawson, Amy Smart, Jason Mraz and Laird Hamilton attended the worldwide ‘Hands Across the Sand’ events in Santa Monica and Oceanside, Calif. that protested proposed offshore drilling projects.

O’Neill team rider, Jordy Smith, said:  “From growing up in South Africa and travelling on the Tour, I’ve been given the opportunity to surf some of the nicest beaches around the world. So when I see what’s happening in the Gulf Coast, it’s a sad reminder how badly offshore oil drilling can damage our oceans and marine life. Hopefully this t-shirt will help bring more awareness to the issue and keep oil companies away from the waters we love.”

For more information and to support the cause, visit www.oneill.com  and www.surfrider.org.


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