Friday, March 26, 2010

Dragon E.C.O. Goggles

Following up from Dragon’s successful launch of the first ever E.C.O. sunglass, the line now expands into an entire collection including the first ever E.C.O. goggles.

E.C.O. (Environmentally Conscious Optics) is an initiative to help reduce their environmental footprint by exploring different types of sustainable materials and manufacturing methods.

To support this initiative, each E.C.O. sunglass is made form 100% renewable origins such as plant oil instead of petroleum. This means that Mother Nature replenishes the material used at the same rate that it is consumed.

Simultaneously, Dragon worked closely with their engineers, designers, and in-house development team to recycle old goggles and reuse the polyurethane to make new ones. They’ve also used bamboo for hypoallergenic micro fleece material and reduced chemical resins by using a new innovative gasket welding process in the lens. To add the cherry on top, Dragon partnered up with POW (Protect Our Winters) by donating $1 per E.C.O. goggle sold to help fight the causes of global warming.

Each E.C.O. product includes FSC certified packaging material and comes with 100% organic cotton bags, printed with water-based ink. It’s the small things that count…those of which Dragon has paid close attention to while developing the E.C.O. line.

Visit Dragonalliance.com for more info.

Story and photo from Dragon's Spring Eyewear 2010 Catalog.

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