Monday, December 7, 2009

Generations - A short film on winter sports culture and the affects of climate change

Teton Gravity Research is proud to release Generations, a short film on the consequences of Climate Change upon winter environments and snow culture. Presented by The North Face in partnership with the non-profit group Protect Our Winters (POW), Generations discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the delicateness of winter and the intrinsic value of snow to people across generations and cultures.

Generations was conceived when The North Face, the premiere supplier of authentic, innovative and technically advanced outdoor apparel, gear and footwear, reached out to TGR and POW to produce a more compelling call-to-action over the climate crisis.

“We wanted to produce something that went beyond the traditional climate change speech. Generations takes the conversation a step further by relating global warming to real consequences and personal affection,” said Letitia Webster, Director of Corporate Sustainability and Strategic Marketing, The North Face.

Generations has already earned acclaim; in its first public debut the film won “Best Environmental Message” from the Backcountry Film Festival and “Best Environmental Film” at Rossland Mountain Film Festival. The film will continue an ambitious tour schedule through universities, film festivals and schoolroom environmental education programs. In addition, the full film is available to watch online and download for free at TetonGravity.com/generations, TheNorthFace.com/generations and Protectourwinters.org.

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