Functional outerwear and clothing that stays cleaner longer should be on every company’s agenda. Stain resistant gear requires less energy, less water, and less detergent. ThirtyTwo was recently honored for their Reppin Sti REPEL™ Hoodie which won the the 2011 ISPO Boardsports Award for most innovative product of the 2011-2012 winter season. The REPEL™ outerwear treatment allows for liquids to simply roll off the surface rather than permeate and stain. STI’s REPEL™ technology appears on many styles throughout the ThirtyTwo product line as well as an a select amount of etnies products.
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world.
For more info check out http://thirtytwo.com and http://etnies.com.
Story by Transworld Business
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