Wednesday, June 30, 2010

O’Neill, Surfrider T-shirt Supports Gulf Coast Clean Up


O’Neill has partnered with the Surfrider Foundation to create a line of limited edition T-shirts with sales benefiting the Gulf Coast oil spill cleanup and raising awareness about the dangers of offshore drilling. T-shirts are available online at oneill.com and killerdana.com. Here’s some additional information:

Proceeds from sales of O’Neill’s ‘Oil and Water Don’t Mix’ t-shirt will support the Surfrider Foundation’s ‘Not The Answer’ offshore drilling campaign, which includes monitoring and response efforts in the Gulf, as well as Surfrider’s ongoing efforts to reinstate the federal moratorium on new offshore drilling.

“Protecting America’s oceans and coastal communities is vital, and this initiative with Surfrider Foundation is our first step against more offshore drilling,” said O’Neill CEO, Toby Bost.  “We are proud to be supporting Surfrider’s efforts in this way and will do our part to help a great coastal region of the country.  The ‘Oil and Water Don’t Mix’ tee is just one way that O’Neill will help create awareness for coastal projects this summer, and we hope others will join us in the fight to take back our beaches.”

“Once again, O’Neill is leading the charge to help protect our oceans, waves and beaches,” added Matt McClain, Director of Marketing and Communications for the Surfrider Foundation.  “The Surfrider Foundation is excited to be partnering with O’Neill to address the continuing environmental disaster in the Gulf and work to ensure that this type of catastrophe never occurs again.”

On Saturday, June 26, a number of activists, surfers, musicians and celebrities including Rosario Dawson, Amy Smart, Jason Mraz and Laird Hamilton attended the worldwide ‘Hands Across the Sand’ events in Santa Monica and Oceanside, Calif. that protested proposed offshore drilling projects.

O’Neill team rider, Jordy Smith, said:  “From growing up in South Africa and travelling on the Tour, I’ve been given the opportunity to surf some of the nicest beaches around the world. So when I see what’s happening in the Gulf Coast, it’s a sad reminder how badly offshore oil drilling can damage our oceans and marine life. Hopefully this t-shirt will help bring more awareness to the issue and keep oil companies away from the waters we love.”

For more information and to support the cause, visit www.oneill.com  and www.surfrider.org.


Tuesday, June 29, 2010

Jones Snowboards on Natural Evolution, Sustainable Materials & Social Responsibility


Natural Evolution

Without winter, without snow, Jones Snowboards would not exist. We are well aware of our impact on the environment and are dedicated to minimizing it in whatever ways we can through our products and business practices. Continuously researching and testing new, sustainable materials is an important part of Jones Snowboards and wherever possible we encompass them in our designs. It is a quickly evolving field and one we intend to be at the forefront of forever.

Base Line Materials

Forest Stewardship Council (FSC) certified wood cores - Select wood that comes from forests managed in ways that will ensure their protection.

Linseed fiber and Basalt - Eliminating toxic fiberglass and resins

Recycled base materials - Flipflop
 base technique, eliminates up to 50% of waste from traditional base die-cuts

Sustainable side walls - Made out of sustainable wood reducing waste

Paper
topsheets - Eliminating 1 pound of plastic per board

Protect Our Winters

POW was formed in 2007 by Professional Snowboarder, Jeremy Jones to unite the winter sports community and focus their collective efforts towards initiatives that will directly impact climate change.

1% for the Planet

Since 2002, 1% for the Planet has inspired members of the business community to contribute 1% of sales to environmental groups around the world. In return, this growing alliance of companies is given the opportunity not only to see their self-worth rise.


Monday, June 28, 2010

Landyachtz Skateboards Shares Philosophy For A Green Business


Launched in 1997, Landyachtz is the brainchild of Mike Perreten and Thomas Edstrand, longtime friends since elementary school who grew up skating the steep hills of the Northshore. The two were reunited while attending the University of Victoria, and it was there, amongst discussion of the latest longboards they were riding and how they could make a better product, that they formulated a plan for their future company.

Originally based in a 350-square-foot workshop rented from local brand Invasion Snowboards, Landyachtz continued to outgrow its space over the years. After taking over the entire 2,700-square-foot Invasion warehouse, the brand eventually made the move to what is now its  9,000-square-foot factory and office building in the heart of Vancouver, British Columbia. Because the building needed so much work, it had been deemed a “tear-down,” but Perreten and Edstrand had other plans. Instead of putting stress on the environment by demolishing and re-building it, the co-owners decided to renovate, and the newly remodeled building now serves as home for the company’s small staff, most of which live within skate distance.

The company prides itself on creating the most innovative and durable designs possible, according to Perreten. “Basically we make eco-friendly vehicles that promote an environmentally conscience lifestyle,” he says. “Better quality boards and equipment equals less broken gear being thrown out, which lessens our overall impact. Why buy a board that will break in a year when you can own one that will be with you forever?”

Transworld Business caught up with Perreten recently to discuss his goal to set Land Yachtz apart from the competition when it comes to protecting the environment.

What impact does your company have on the environment?
I hope our company has a positive impact on the environment.  Of the more than thirty employees that work at Landyachtz we rarely have more than four people driving to work on any given day. Most of us skate or cycle to work. Basically, we promote an environmentally friendly culture where people are not reliant on automobiles and where the lines are blurred between recreation and transportation.

One of my favorite examples I use to promote our boards is explaining how after a long day of work I look often look forward to going out to buy lettuce or milk or whatever we might need for dinner because it’s just an excuse to get a nice little ride in. In densely populated cities like Vancouver or New York, a skateboard/longboard is often one of the best ways to get around - no car to park, no bike to lock up.

What, in your opinion, have been the biggest environmental developments in action sports over the last two years?
The surf industry’s continued focus on environmental awareness.

Do you think environmental ethics in manufacturing and business processes has moved forward or regressed during the recession? 
I think they’ve moved forward. It seems that a lot of the bling bling culture and marketing before the recession promoted wastefulness and selfishness.  After the recession things like super expensive gas guzzler vehicles declined in popularity whereas smarter, more thrifty vehicles became more ‘cool’.

What are the biggest reasons for the industry to push for more environmentally friendly products/processes?
From a business standpoint, environmentally friendlier products make sense because there is a demand for them.

A deeper reason for our industry to push for more environmentally conscience products/processes is because we have a real opportunity to set a positive trend.  Although the action sports industry caters to a relatively small but very fortunate percentile of the earth’s population, a much larger percentile strives for our recreation based lifestyle.  We have a real opportunity to set a good example and make a real difference.

Where do you think we are as an industry as far as actually walking the talk versus simply green washing ourselves to sell products?
I think the action sports industry is generally more environmentally aware than most industries because we cater to a demographic that can afford to make environmentally friendlier choices. Green washing happens and it’s lame.

What messages have been the most effective for you in marketing environmental products and initiatives?
Longboarding is an environmentally friendly thing to do whether you are using your board to get to work or for recreation. About five years ago we got an email from the Sierra Club of BC asking us if would be interested in donating a longboard to be raffled off with the proceeds going to their organization. We ended up making them a board with their logos on it and sending it off. They were super excited and used the board to promote how environmentally good decisions, like riding a longboard, can be fun. The best part of this whole experience was how the Sierra Club reached out and contacted us, this really made us feel like we are on the right track.

How do you work with your business partners and customers (factories/retailers/manufacturers/consumers) to support the same message you’re working on?
We try to lead by example and stay true to our beliefs in building quality products that will stay out of landfills for as long as possible.  Opting for quality over quantity is an excellent way to reduce one’s carbon footprint as better quality items should last longer.

What do you think is the single most important environmental issue facing the industry?
As an industry we need to make sure we support quality over quantity. Companies that care about their name and reputation will naturally do this.

Do you think we can really succeed in making truly sustainable products?
For sure, I think we have to believe we can succeed if we decide that it is impossible to become sustainable than we might as well not even bother using garbage cans and just toss our trash out our car windows. Not a pretty picture. I just recently traded in my SUV for a Toyota hybrid,  I know that it took a lot of energy to make my new hybrid but it is a step in the right direction. We can make sustainable products if we continue to embrace changes for the better and if we do that our situation will improve.


Friday, June 25, 2010

Zephyr Splitboard Wins Editor's Choice Award From Backcountry Magazine


Venture's Zephyr Splitboard has received the prestigious Editors' Choice Award from Backcountry Magazine!

As the premier backcountry skiing and snowboarding publication in North America, Backcountry Magazine's  endorsement is highly coveted within the snow sports industry. This year's annual product test was held at Crested Butte Mountain Resort, where a selection of boards from top manufacturers were put through their paces both on piste and off.  When the powder cloud settled, Venture’s Zephyr Splitboard emerged as a top choice.

According to Backcountry, "Outstanding tester response, exceptionally high scores, and category-leading overall performance contributed to our selection of the Zephyr as a 2011 Gear Guide Editors’ Choice.”  Additionally, they commented that the Zephyr splitboard is “the elusive quiver of one: an all-season, all-conditions animal that devours all-things powder.”

The solid version of the Zephyr has been Venture’s flagship board since the company’s founding in 1999.  Designed as a versatile, all-mountain powerhouse, it performs well in a range of conditions.  It has also received many accolades over the years, including Future Snowboarding Magazine’s Most Valuable Product award in 2007 and 2008.   

The split version, introduced last winter, was well received by backcountry riders seeking a precise and controlled ride in challenging and variable terrain.  Building on this successful design, the changes for winter 2010/2011 have boosted the board’s performance.  A switch from camber to rocker has had the biggest impact, giving the Zephyr splitboard greater maneuverability and float without sacrificing edge hold or performance in less than ideal conditions.

The Zephyr’s victory follows close on the heels of the Storm Splitboard’s success in 2010.  The Storm is Venture’s best-selling splitboard model, and also won an Editors’ Choice award from Backcountry last season.  

Venture is stoked to have their splitboards receive such a prestigious honor two years in a row!  Look out for the Zephyr's write up in this year's Backcountry Gear Guide, which will hit the newsstands in September.

Venture on Conservation:

It seems only natural that we should strive to protect the wild places that inspire us. That’s why Venture has a dual focus: to improve the quality and performance of our boards while minimizing environmental impact.


We’ve followed this path from day one, building the cores for our very first prototypes with Forest Stewardship Council certified wood, a practice we continue today. Over the years we've also initiated a comprehensive recycling program, experimented with low impact materials, and implemented a lean business model. In 2004 we converted our entire operation to wind power. The latest step in our progression is becoming a member of 1% For The Planet, an association of businesses that pledge one percent of sales to the natural environment.


As we break ground on our new production facility here in Silverton, we are incorporating these same principles into the structure. Design plans include passive and active solar features as well as sustainable, recycled, and reclaimed materials throughout.


These are small steps, but they demonstrate our deeply held commitment to conservation. With this ethic guiding our every move, we continue to seek out low impact materials and methods while maintaining our focus on quality and performance.



Thursday, June 24, 2010

Protect Our Winters Reaches into the Southern Hemisphere


This winter, Protect Our Winters will be closer to home for those of you in the Southern Hemisphere.  As winter quickly approaches the southern hemi, POW opened satellite offices in Melbourne, Australia, Las Leñas and Bariloche, Argentina to extend their reach and understanding of the local issues in these winter climates.

"Since climate change is a global issue, it only makes sense that we have a keen understanding of issues facing the global winter sports community", said Chris Steinkamp, POW's Executive Director.  "We already have a lot of supporters from Argentina, Chile, Australia and New Zealand and we want to make sure we sincerely engage them and support local initiatives to tangibly offset climate change".

Staffed by POW supporters, these representatives will be focused on engaging the local community in the climate change discussion, developing local programs and uncovering new grant opportunities while building brand awareness for Protect Our Winters.

Protect Our Winters will continue to establish footholds in other key markets throughout the year.

POW/Australia contact: Cam Walker: cam.walker@foe.org.au

POW/Las Leñas: Jamie Schectman adiostahoe@gmail.com

POW/Bariloche:  Rachel Artz: rachelartz@yahoo.com,  Shannon Quirk: shannonquirk@gmail.com

For general information or specific inquiries, please contact Chris Steinkamp: chris@protectourwinters.org or visit our website: www.protectourwinters.org.

Wednesday, June 23, 2010

2010/2011 Arbor Snowboard Review


The 2011 Arbor Snowboards Line Up is looking amazing.  We would even go as far as saying that their graphics are the best in the snowboarding line up for this coming season.  They clearly have gone the extra mile with the appearance of their boards but not only that, they ride amazing. 

Arbor has always incorporated wood top sheets into their graphics and has recently taken it to the next level.

Their line up consists of 3 main series lines.  The Roots Series that consists of the A Frame, Abacus, Element cx, The Roundhouse and The Push for the ladies.  The Progression Series which consists of The Wasteland, The Nightrain, The Del Rey and for the ladies The Eden.  The final series from Arbor is the System Series which is the Element RX, The Coda, The Formula, The Westmark, The Draft and for the ladies The Cadence.  

Roots Series Snowboards

The A Frame is the big mountain board for the rider looking for superior on edge performance, locking deep carving lines, powerful control in the steeps and amazing stability at high speeds.  The artist for this board is Cody Gewertz. 

The Abacus is the powder stick made with a tapered tail that delivers arc-it-in, float over dominance.  This board is designed to hold up with a variance of conditions but will really stand out when the pow is deep.  The artist for this board is Kevin Smith. 

The Element cx is a board that has been with Arbor since day one..  This is the all mountain, all terrain board that delivers powerful performance in the park, pipe, steeps and more.  This is the one, if you are looking for only one.  The artist for this board is Joel Woodman.

The Roundhouse is the board designed for the rider with the larger boot.  Its an advanced all mountain board that is designed to provide the same quickness as a thin board.  This is a very versatile stick and you will enjoy your ride while on it.  The artist on this board is Marka 27.

The Push is the ladies board designed for the women that like to cruise the mountain..  This board will perform for the women in all conditions with reliable control and energetic initiation.  The artist on this board is Blaine Fontana.

Progression Series Snowboards 

The Wasteland is the Arbor Flagship.  This boar delivers powerful park performance with street to mountain versatility.  The Wasteland provides aggressive initiation; highly reactive return and a clean super versatile ride in all conditions.  This is the actual board Chelone Miller is riding.  Artist for this graphic is Max Grundy.

The Nightrain is the board designed for high-speed assault in the steeps, pipes and giant jumps.  This board has load and release power on demand and stability that is unmatchable.  The artist for this board is Zach Johnsen.

The Del Rey is a versatile twin board for all aspect park oriented riding.  You could dominate terrain like big gaps, urban rails, backcountry kickers with this board for a ridiculous value..  The artist for this board is Randy Noborikawa. 

The Eden is for the ladies that will spend most of their time lapping out in the park, jibbing boxes, and hitting kickers.  This board is all about value and independence in the face of preconceptions..  The artist for this board is Russ Mills.


The System Series Snowboards

The Element RX Snowboard is the board designed for the intermediate to advanced rider.  This board is dropping in with reverse camber and continues with Arbors element style and performance as usual.  This board will perform for you in the park, all mountain and beyond..   The artist for this board is Joel Woodman.

The Coda Snowboard is Arbors on mountain rocker design for riders who readily transition from one terrain or riding style to another.  Its built for reliable all aspect in the deep pow, tight trees, technical steeps or carvable groomers.  The artist for this board is Zach Johnsen.

The Formula Snowboard is an accessible, all mountain rockered cruiser that’s easy to turn and ideal to learn on and grow with.  The board is Austrian made and is designed for the rider looking to build confidence in their shredding. It’s affordable and fun to ride. Can't go wrong.  The artist for this board is Blaine Fontana.

The Westmark Snowboard is a multidimensional rocker design for park-oriented riders who utilize the whole mountain.  This board delivers critical pop, durability and control.  The artist for this board is Dave Kinsey.

The Draft Snowboard is a jib specific rocker board for street style riders whose focus is rails, boxes, naturals or urban assaults.  Its the perfect jib board but will also be there for you in all conditions.  The rocker shape really makes is stand out with fun popability in the deep pow and you will be stoked to see how it holds up for you when spinning on kickers.. The artist for this board is Jeff Soto.

The Cadence Snowboard is the ladies board for women who like to take their park inspired skills to the whole mountain.  I saw my sister Megan send a 30-foot air off the top of Mammoth on this thing in our May Mammoth Update. This board will also be solid on all sessions whether its in the park, on rail sessions, or wherever.  The artist for this board is Sylvia JI.


Story by snowrev.com

Tuesday, June 22, 2010

Surfrider Discusses Environmental & Economic Damage of Gulf Coast Spill



As more devastating information is released daily about the recent BP oil spill off the Gulf Coast, people within the surf industry and beyond are increasingly left wondering how this disaster will continue to affect the region on both an environmental and economic level. Surfrider’s Marketing and Communications Director Matt McClain stopped by TransWorld headquarters last week to discuss what the organization has been up to in the weeks since the spill, what activists can do right now, and the lasting impact  the spill will undoubtedly have on the Gulf Coast for generations to come.

Watch an interview with Matt McClain on TransWorld Surf, where he explains the latest development in the oil spill involving fragmentation of the piping under the ocean floor causing oil to permeate up through the ocean floor, hundreds of feet from the actual well head.

Working with SkyTruth.org, the Surfrider Foundation has been able to build a real-time map of beaches and coastline on their website, NotTheAnswer.org, where tarballs from the oil spill have washed ashore. The organization is also working to deploy members from several of its Texas chapters who are trained in Hazmat clean up to the regions that are being affected in Florida, Louisiana and Alabama. According to McClain and recent media reports, the economic damage from this spill may ultimately have an even more profound effect on the region than the environmental repercussions.

What is the current state of the oil spill at this time, as you understand it, and what is Surfrider’s take on the way it’s being handled?

It’s been so hard because there’s been so much misinformation about the situation from the start.

The numbers have just been reforecasted. The government and BP have minimized the numbers. BP is liable for $4,200 per barrel spilled. And the revised estimate is 40,000 barrels per day, so this could easily bankrupt them. In a recent Rolling Stone article it talks about how for a long time Obama was anti-offshore drilling but then when he came into office he worked it into his energy package. His administration has reversed position once and now it seems like they are reversing positions again. Now we are in a situation where two principle players are trying to downplay this and it’s kind of in your face right now. The challenge is that we don’t know when we are going to contain the spill, we don’t’ know how we are going to contain the spill and it’s just getting worse day by day. So a lot of people are asking us, “Ok what are we going to do?” Sending guys out there to try to clean the beaches is almost pointless because this thing is still gushing and  if it continues to gush for weeks or months – or even years, heaven forbid that is a possibility – how do you mitigate for that? I’m not sure.  It’s kind of unprecedented.

I would say this is going to be the defining environmental event of our life.  I think if you believe in climate change that’s probably going to be number one, but the one thing about climate change is that it’s not as obvious. This is obvious. There is already those heartbreaking pictures of birds and turtles all over the news. The effects will be that much more profound and immediate.  It’s going to be something that’s a big issue for us  and could be a big issue for generations to come.

Speaking of legislation, you touched a little on Obama reversing his position. He recently reneged on overturning the moratorium earlier this year, but what does that mean, and is there any additional legislation coming out that we should be focused on?

Here’s what happened, I’ll go back thirty years. In 1981 congress enacted the moratorium on new offshore drilling and that was off the continental shelf, so that means no drilling 50 miles off the coast, and states could decide their own policies. Then in 1990 Geroge Bush, Sr., in response to the Exxon Valdez spill, enacted a presidential moratorium on all new offshore drilling. Keep in mind the oil companies are sitting on tens of thousands of existing leases, they can put wells in those at any time - they don’t need any permission from anybody. There is not really even a need for them to open up more sites for offshore drilling, if they wanted to put wells in right now they could do that. Their plan was to open up areas off the Gulf of Mexico that were not being drilled which is the eastern part, the part that we all surf – the panhandle and the Atlantic Coast of Florida within state waters and then off of Virginia and New Jersey and up in Alaska.

Go back two years ago, President Bush decided not to renew the presidential moratorium, and Congress decided not to renew the congressional moratorium. It was shortly after that when Surfrider started speaking out about the potential of what could happen if they open up new drilling sites. The danger is what they have there isn’t safe. We were hoping that when Obama got in office that he would at least put one of the two moratoriums back in place. We had a big rally in San Francisco in May 2009. We closed our whole office and took everyone up there, got about 2,500 people to appear before Secretary Salazar to speak about offshore drilling. They made their decision back in March of last year, and it was that of all the areas they were going to open up the coast of Florida, Virginia and Alaska. Obviously we were disappointed, but we were glad that California didn’t get lumped into that. Now we’ve had to shift our campaign from fighting on a national level to a state-by-state level.

Now, 52 days ago we get the spill in the Gulf of Mexico. Shortly after that happens, Obama puts a moratorium first on new drilling, putting a hold on some of the projects that had been green-lighted, and then on top of that he puts a 60 day moratorium on all deep water drilling, which only actually accounts for about one percent of all oil drilling.

Our position for the last year is that we need to get a moratorium on new drilling. We can deal with the existing wells later but right now, we are behind where we were two years ago and we don’t want to get any deeper than that.  We’ve really been trying to rally our members to make calls to President Obama. We have an action alert on our Not The Answer site and I think so far we’ve sent 15,000 emails to President Obama asking him to reinstate the presidential moratorium. There’s a new bill in congress that’s been introduced by Congressman Frank Pallone from New Jersey called the No New Drilling Act, but its not getting a lot of support right now in Congress, oddly enough. What we’re doing is trying to get people to call local representatives and have them support that bill.

It’s still kind of hard because of everything we’ve been seeing on the news. People want to know what are we going to do about oil. We’d love to move towards clean energy, we’re not saying let’s stop all oil [drilling] right now, that’s never been our position. Our position is to say no new drilling, and the reasons that we gave for that are still the same. It’s not going to ween us off any dependence on foreign oil; we consume far more than we produce. The second thing is the notion that most of our foreign oil is coming from the Middle East. While we do get a fair amount from there, our number one trading partner is Canada.  Some of it comes from Mexico – the Gulf – and then Venezuela is number four, and we also get some from Nigeria. There is a lot of places outside of where we traditionally think. A lot of people use the argument of the war, and they think America can be self-sustainable with oil, and that’s just not going to happen.

When is the No More Drilling Act Legislation supposed to come before Congress?

Not for a while, we have a few months on that. In my experience having seen a few environmental acts get introduced, it seems like if they don’t get a lot of support out of the gate then they don’t get passed. You would think it would be a no-brainer.

What we need is to have some public outcry. I think people’s hearts naturally go to the animals and the people that are affected by this. People who are going to lose their business, whose families have shrimp boated down there for a hundred years and what do they do now? The ironic thing is that many of the people down there, even now because it’s so ingrained in their culture, are like “Hey we need help cleaning up the spill, but don’t get rid of the oil wells because we need those.” It’s not an easy question but that’s why we are advocating getting rid of no new drilling and we can deal with all the existing platforms later.

Speaking of business, do you have direct contact with surf shops that are at the beaches that are being affected?

We are starting to. It’s a little more spread out than it is out here.

Yancy Spencer at Innerlight (locations in Destin, Pensacola and Gulf Shores, Florida, and Alabama) is already 80 percent off. If you are a seasonal business, one bad season is all it takes and you could be done. This is not a bad year in like you are down 20 percent, this is 80 percent – how are these guys going to weather that, especially on top of the recession? What are these surfers and fisherman going to be doing? The charter boats –are they still going to go out? Are the surfers still going to go out there and surf? Are they going to get some kind of crazy disease from this stuff?

How many beaches has the spill actually touched at this point?

The government has been saying oh it’s here, it’s not here. Surfrider partnered up with an organization called SkyTruth, who did the whistle blowing during Katrina. There’s a famous press conference where the interior secretary at the time gets on camera and says “Not one teaspoon of oil has been spilled into the Gulf from the hurricanes,” and we come back with the satellite images of fourteen platforms destroyed and all these spills out there. So we’ve been partnering with them for a long time.

So we developed this software app with SkyTruth, where people can go down to the beach, take a picture and it geo codes just like google maps does, and now we have a real time map on our site of where  oil has been washing ashore. We’re tracking that right now and what that’s going to dictate is where a lot of the response gets marshaled. The other thing we are doing right now, is working with activists from our Texas chapters who are actually trained in HazMat cleanup. So we are going to fly them over to Florida and other places and do trainings with our activists. So in some places in Florida where the oil has got to the shore there is a bit more weathered. Keep in mind that in Louisiana and Alabama, the slick is so pervasive and is releasing so many chemicals that it’s not safe for anyone to be there. If we can get enough activists trained in Florida where the oil is washing ashore and is weathered like in tar balls, we feel confident that we can start addressing some of the issues at those beaches. We are putting some funding into that as well. But the big thing is that we need to get this moratorium in place.

What’s the next step after that and how can people get involved?

After that we need to come up with some kind of comprehensive plan to control the situation in the Gulf. Are we going to be able to control this thing? I don’t think anybody knows right now, and I think that many don’t want to admit that the answer might be no. Also, we need a clear understanding of what the ramifications are going to be and then explore whether there’s a potential for clean up, because if somehow we do get it controlled we need to focus on that.

Right now the oil is extending five miles into the wetlands area off the coast of Louisiana. This was an area that we were losing at a football field every thirty minutes. Over the last decade the wetlands off New Orleans have been disappearing because we’ve choked off all the sediment source with all the rivers, and they’ve become the fastest disappearing habitat in the world. Everyone thinks it’s the rainforest, but it’s these wetlands. Now you’re looking at a dead zone that is the size of half of Texas floating out there right now because of all these underwater plumes of oil mixed in with these toxins. We’ve got fishing closures. These guys’ entire livelihood is shut down. You are talking about the loss of entire economies that have been in people’s families for generations. A quarter of our seafood supply comes from the gulf – all gone right now.  Recreational fishing counts for $42 billion a year in the gulf.  All that stuff is going to come to a grinding halt.

We would love to have support from any of the endemic businesses if they want to get involved. So far, O’Neill is going to make some T-shirts for us. Our plan right now is to take that money and try to get it back. We want to try to fund the Hazmat training and get as many activists trained as possible. We have a full-time coordinator position that we pull other money from so we’d like to get that funded. We’d like to continue to build out some tools so people can get involved from their iPhone and desktop, just by pushing a button, to get this moratorium back in place. There are things that surfers and the industry can do to help our efforts to deal with this situation and the larger situation.


Sunday, June 20, 2010

Jarrett Luttrell - World's First Snowboarder To Ride All CO's 14ers!




Until a few weeks ago, only 6 skiers had ever managed to ascend and descend all 54 of Colorado’s massive “14ers” — mountain peaks over 14,000 feet. Thanks to the dedication of Jarrett Luttrell, snowboarding has been added to the list. With his descent of Keplinger’s on Longs Peak, Jarrett became the first snowboarder to ride all 54 14ers, setting a new standard in ride-mountaineering and helping to open the door to the next wave of splitboarding. For anyone interested in really getting out there, this one’s for you. Congratulations to Jarrett on the achievement.
~ Adam Hawes, Transworld Snowboarding

Name: Jarrett Luttrell

Age: 32

Hometown: Moorhead, MN

Home Mountain: DL Mountain, with a couple trips to Bridger and Big Sky, MT


Currently Riding: Crested Butte, CO. Crested Butte is a great place to test your skills on the steeps. It’s also very unforgiving and unpopular for
snowboarding-it’s riddled with traverses and uphill compression traps, interspersed with many sustained 50-degree pitches.

Set-Up:
 Venture 159 splitboard 
- Voile Hardware 
- Bomber alloy plates 
- Scarpa F1 ‘07 boots 
- Ascension skins 
- Leki poles

Tell us a bit about yourself? Where from, how long snowboarding, etc.

I grew up in Moorhead, MN. It was a nice place to grow up, no mountains though. My Grandparents lived near the Badlands of North Dakota had a lake cabin on the Indian reservation. We used to climb all over those runneled clay towers and buttes. I played hockey until high school. It was incredibly competitive, but couldn’t make varsity or JV, so I started getting more into more individual activities like mountain bike racing in the summers. I didn’t start rock climbing until 1998, when I moved to Gunnison.
I moved to Winter Park after high school. I rode bumps and trees for over a hundred days a season. I forced myself to stay out all day. I worked the night shift. It was great. There were also access gates to a beautiful forest that has since been decimated by the beetles. Very sad.
My first backcountry snowboard runs were on Berthoud Pass and the Bear Claw on Perry Peak.

Congratulations on the big accomplishment! Can you explain what you just completed?
Thanks! I just became the first snowboarder to ride from the summit of every Colorado peak over 14,000 feet. There are 54 of them, according to the CMC (Colorado Mountain Club) and the USGS, including sentinels like The Maroon Bells and Longs Peak. Some are big rounded lumps, but catching snow from the summits tested my patience… There are a couple of access obstacles as well: we had to pay for our access through private land to get Culebra, for example. Setting a date in stone like that usually means bad weather, and every party to ride it has had to endure climbing through whiteout conditions on that one. We took the train in to access the Needles Range, and used bikes to haul into Holy Cross, The Bells, Castle, and Princeton. This spring was the culmination of all these experiences into one last push for the tough ones: Capitol, El Diente, and Little Bear.

How long did the project take you? You’re the first snowboarder to take on all 54 peaks; have any skiers done this feat before you?

Thousands have hiked them all in the summer, but only seven people have skied them all. Lou Dawson was the first person to finish, back in 1996. It took him 13 years, but he cleared a wide path, doing many-if not all-of the routes on each peak. He wrote the books. Chris Davenport skied them all in a calender year a few years ago-he was the second overall. Following were Ted Mehon, Frank Konsella, Pete Sower, Jordan White, and on the same day I finished, Christy Mahon, the first woman to ski them all.

What was your inspiration for such an undertaking?

All of these previous people were my inspiration. Lou was a great resource-he’s researched so much of Colorado’s ski- and ride-mountaineering history. In 2000, I asked him if anyone was riding them, and he said that he was still the only one to ski from all the summits. He also explained the high standard he held for exacting summit descents. Then there were the drought years… I completely gave up. That’s why Davenport’s project caught me as a surprise. He proved that those lines were not flukes, or only in good condition once every ten years. His success was the primary reason for the revival of 14ers.

How often were you alone during the trip? How many peaks were done solo?
Over half of them were completed solo-over thirty. Pyramid and the Bells were among them. On a few occasions I would meet other riders out there-usually just brief encounters¬-but sometimes I would cling onto a group for the critical parts, or vice versa.

How did you get involved in snowboard mountaineering, in the first place?
Just looking at some of those big lines was enough to plant the seed. I felt I was good enough as a rider, but there’s more to it than that. I took a couple avalanche courses and a Wilderness First Responder course. Mountaineering was something I always wanted to do. In college, I read mountaineering books when I couldn’t get out: Messner, Diemburger, Breshears, Simpson, Bass, Wells, Ridgeway, Krakauer… The books gave me an understanding of the mountaineering premise, but in terms of the practical applications there is only so much you can learn that way. I had some friends who were very competent with the rock and ice. I was fortunate to have someone who could take me on big routes in the Black Canyon, Ellingwood Arete or the Flying Camelot. On the 14ers, I hiked and climbed a lot of those peaks in the summer before deciding to ride them. I’ve also ridden many of the peaks in the Crested Butte area; the mountains there are singular and stoic, rather than points along a ridge.

For those out there interested in splitboarding, what advice would you give out?
Choose your partners carefully at first-ideally someone who is also on a splitboard. If it’s some chachi who’s only interested in telling you how superior his ski equipment is, than forget it. I usually found myself surrounded by the latter category… Lots of my partners were on teli-that’s just the way it is. The good news is the ones who rip have a confidence that precludes exhibition. Strive to maintain that level of composure, and if you catch a whiff of high horse, you can always just stop giving them switchbacks. Split skins are incredibly fat. They are awesome for steep trail breaking. Remember that you’ll be using different muscles for the descent, essentially starting fresh, and working less to make turns. Fabio Grasso and I once ripped a three thousand foot run in about ten minutes.

For someone who wants to follow in your footsteps, what did you learn during and after the trip that would have helped you prepare?
One thing specific to the high peaks is that they don’t fill in for most of the calendar winter. The dry snow just does not stick at the summits. Don’t even waste your time with them until the wet and heavy spring storms-work on your riding until the lifts close. Snow doesn’t stick to the north face of Longs until the end of May. The snow sets up, and then everything gets easier and safer.
Also, you may as well take your time to make each peak special somehow. Don’t succumb to the ‘peak-bagger’s disease’-finishing just for the sake of getting it over with. The journey truly is the prize in this case. For example, the Wilsons are close together, but the best lines go off in opposite directions, rather than back down into the same basin.

Top five necessities during the adventure?
Every trip is different!

1.Capitol: Rope for the rappel

2.Snowmass: Fishing pole for the lake

3.Sherman: Earplugs for the wind

4.Oxford: Music for the monotony.

5.The Needles: Beer for the creek-you take a train to those peaks, and generally spend some time waiting around at the trailhead afterwards.

Let’s talk about some of the peaks themselves. There must be stories for days… Which ascent and descent were the scariest / most difficult and why?
Capitol Peak is undeniably the freak show. I doubt anyone would ride that mountain if it were less than 14k. The climb takes a very sharp ridge with death falls on both sides. It doesn’t have a route that follows any kind of direct fall line-the descent route goes entirely sideways. It’s one big heelside traverse on sixty-degree snow above four hundred foot cliffs-all finished by rappel. It also somehow took me over 27 hours!
Sunlight also had a surprise at the top: An off-camber, 3-foot wide patch of snow, broken by small steps that dangle over the void… You don’t get a second chance here.

Which was the most memorable, for you?
Climbing over a 30-foot high debris pile left by multiple avalanches up Silver Creek, on Redcloud, is an old memory that stays. It filled the valley bottom for a half-mile. We made our way with glow sticks because our headlamps froze and died. Very surreal…
Pyramid is still a vivid one. I just kept looking at the moonlit face, wondering how I would stick to it. There were little snow pebbles zipping by the whole way.

Best-riding mountain?
It mostly just depends on the conditions at the time. Snowmass is always good, though. The Big East Bowl is a mile wide! It was one of the only ones I could really count on getting during the drought years.

Now that the project is complete, what’s in store for you next? Relax time, or do you have a new adventure already in mind?
I’m working on a trip to Shasta this summer to catch up with an old friend. I hope to come back, but… maybe I won’t…!